Core Insights - The Guangdong cultural tourism market experienced significant growth during the Dragon Boat Festival in 2025, with a total of 23.21 million visitors and a tourism revenue of 11.44 billion yuan [1] Group 1: Market Performance - The three-day holiday saw a surge in visitor numbers and revenue, indicating a strong recovery and interest in cultural tourism activities [1] - Popular activities included night tours, water sports events, and traditional cultural experiences, which attracted widespread participation from tourists [1] Group 2: Policy and Innovation - The success of the tourism market is attributed to multiple rounds of policy coordination, platform collaboration, and supply innovation [1] - Guangdong's approach involved integrating various elements such as "Dragon Boat + food + night tours + intangible cultural heritage," creating a unique tourism experience [6] Group 3: Consumer Engagement - The "Dragon Boat +" concept has emerged as a new engine for attracting visitors and driving consumption, with significant increases in search volume for "Dragon Boat bases" and orders for "Dragon Boat meals" during the festival [6] - Events like the Dragon Boat races and cultural exhibitions have successfully engaged younger generations and families, enhancing the overall tourism experience [6] Group 4: Economic Impact - Local governments implemented various initiatives, such as issuing consumption vouchers and subsidies, to stimulate spending and enhance cultural participation [7] - The combination of cultural activities and economic incentives has transformed the festive atmosphere into a driving force for economic growth [7]