广东文旅发力的新路径。 国庆中秋假期去哪里玩？广东是重要的旅游目的地之一。 据广东省文化和旅游厅初步测算，2025年国庆中秋假期全省接待游客6517.6万人次，较2024年国庆假期 增长11.5%；旅游收入攀升至613.2亿元，增幅达14.2%。 21世纪经济报道记者梳理广东各城市今年国庆中秋假期的旅游项目发现，深圳的工业游、佛山的龙舟文 化游、汕头的美食体验游、梅州的乡村生态游等一系列城市各具特色文旅项目涌现，已成为广东文旅的 发展新趋势。 华南理工大学旅游发展与规划研究院院长吴志才教授告诉21世纪经济报道记者，广东多座城市探索城市 特色旅游项目，反映了地方文旅市场促消费模式正在发生三大新变化，即从"资源依赖"到"创意驱动"的 转变、从"景点观光休闲"到"生活方式消费"的转变、从"客群泛化"到"精准圈层"的转变。其中关键在于 本地文化活态传承与烟火气、文化产品体验化与产业链构建、文化品牌打造与可持续发展。 10月4日下午，深圳市龙岗区高巨创新科普研学工业旅游基地人头攒动，来自全国各地的30位学生正在 讲解员的帮助下，操作无人机体验激光项目，许多人是第一次参观并实际操作无人机。 记者了解到，该基地是由高巨创新 ...

Core Insights - The Guangdong cultural tourism market experienced significant growth during the Dragon Boat Festival in 2025, with a total of 23.21 million visitors and a tourism revenue of 11.44 billion yuan [1] Group 1: Market Performance - The three-day holiday saw a surge in visitor numbers and revenue, indicating a strong recovery and interest in cultural tourism activities [1] - Popular activities included night tours, water sports events, and traditional cultural experiences, which attracted widespread participation from tourists [1] Group 2: Policy and Innovation - The success of the tourism market is attributed to multiple rounds of policy coordination, platform collaboration, and supply innovation [1] - Guangdong's approach involved integrating various elements such as "Dragon Boat + food + night tours + intangible cultural heritage," creating a unique tourism experience [6] Group 3: Consumer Engagement - The "Dragon Boat +" concept has emerged as a new engine for attracting visitors and driving consumption, with significant increases in search volume for "Dragon Boat bases" and orders for "Dragon Boat meals" during the festival [6] - Events like the Dragon Boat races and cultural exhibitions have successfully engaged younger generations and families, enhancing the overall tourism experience [6] Group 4: Economic Impact - Local governments implemented various initiatives, such as issuing consumption vouchers and subsidies, to stimulate spending and enhance cultural participation [7] - The combination of cultural activities and economic incentives has transformed the festive atmosphere into a driving force for economic growth [7]