Core Viewpoint - The competition between Luo Yonghao and Xibei has highlighted the importance of transparency in the prepared food industry, with consumers increasingly concerned about the authenticity of prepared dishes rather than the outcome of the rivalry [2][4]. Group 1: Old Country Chicken's Strategy - Old Country Chicken has emerged as the biggest winner in the prepared food debate, having previously faced scrutiny over its use of prepared dishes [4]. - The company proactively addressed concerns by publishing a comprehensive food safety open letter and a 200,000-word "Old Country Chicken Dish Traceability Report," detailing the sourcing and preparation of its dishes [6][10]. - The report indicates that out of 119 main dishes, 70.6% are freshly made, 27.7% are semi-prepared, and only 1.7% are fully prepared [6]. Group 2: Transparency as a Competitive Advantage - Old Country Chicken's transparency strategy has proven to be commercially beneficial, enhancing consumer trust and brand differentiation [12][14]. - The company has embraced a model that allows customers to choose between prepared and freshly made dishes, thereby increasing consumer confidence [12][16]. - This approach has garnered positive public sentiment, with even critics acknowledging the brand's commitment to honesty [10][14]. Group 3: Industry Trends and Challenges - The trend towards transparency in the prepared food sector is expected to grow, driven by regulatory pressures and evolving consumer expectations [16][20]. - However, challenges remain, including increased costs associated with compliance and the need for a unified definition of prepared foods to align consumer perceptions with industry standards [20][22]. - The establishment of a national standard for prepared foods is underway, which will require restaurants to disclose their use of prepared ingredients, marking a significant shift in the industry [16][24].

专题：专题|罗永浩硬刚预制菜，西贝后厨曝光，创始人贾国龙道歉 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 9月15日晚间，罗永浩在微博发文，我说过我要发起对贾国龙诽谤污蔑我的法律诉讼，这或多或少涉 嫌"面子"和"较劲"，现在决定放弃（除非他再次发出类似的言论）。 罗永浩还表示，我说过我要提取十万元现金去西贝公司奖励贾国龙为揭露西贝内幕的作出的贡献，这是 对一个欺骗公众的企业家进行讽刺和侮辱的行为，涉嫌"意气用事"，现在决定放弃（除非他再次做出荒 谬的言行）。 此外，罗永浩称，西贝常年用预制菜或半预制菜欺骗消费者导致这一次有很多人打算对西贝发起集体诉 讼，我公开答应过要帮助他们，这个没法失信。另外，西贝官方微博承诺10月1号前会进行整改，我会 继续监督，如果有必要，我还是会继续发声。 责任编辑：何俊熹 ...