新华财经布加勒斯特8月27日电（记者张改萍）26日，华为在罗马尼亚布加勒斯特国家剧院举行新品发 布会，正式推出Pura 80系列智能手机和MatePad 11.5平板电脑。发布会主题为"传递光影唤醒生命"，旨 在展示华为在影像技术和创意表达方面的最新成果。 华为罗马尼亚产品主管阿德莉娜·斯坦库（Adelina Stancu）表示，"传递光影唤醒生命"理念包含两个层 面：一方面是产品层面，Pura 80 Ultra凭借出色的一英寸传感器捕捉光线，呈现惊艳的摄影效果；另一 方面，它象征创意工具对表达自由的赋能，让影像充满生命力，而不仅仅是记录光影。她还表示，华为 在罗马尼亚市场持续拓展产品线，重点从移动影像向平板领域延伸，推动生产力提升和教育赋能。 发布会现场还设置了穿戴产品体验区。主办方介绍，截至2025年6月，华为穿戴设备全球发货量已超过2 亿台，2025年第一季度同比增长42.4%，位居全球穿戴市场首位。在波兰、保加利亚、罗马尼亚、塞尔 维亚、土耳其和克罗地亚市场，华为穿戴产品的市场份额均排名第一。 （文章来源：新华财经） 发布会现场，当地演员还表演了剧作家易卜生戏剧《培尔·金特》，展示Pura 80 Ul ...

Core Insights - User experience has become a key competitive factor for brands in the rapidly evolving tech product landscape [1] - Huawei launched the "Spring Service Benefits" campaign from April 15 to May 15, offering various discounts and services to enhance customer satisfaction [1] Group 1: Service Offerings - Huawei provides a limited-time 8.8% discount on core components with high repair rates, such as screens, batteries, and cameras, allowing users to book appointments via the "My Huawei" app for efficient service [3] - The campaign includes free screen protection film for mobile and wearable devices, addressing concerns about scratches and wear, thus saving users money and providing peace of mind [3] - A special offer allows users to replace the back cover of certain models for just 9.9 yuan, regardless of damage, with limited availability encouraging prompt action [3] Group 2: Emotional Connection - The campaign transforms repair scenarios into emotional connection points between the brand and users, enhancing the overall service experience [4] - Users can enjoy freshly brewed coffee and themed cups while waiting for service, integrating warmth and romance into the experience [4] - The campaign also offers access to 10 e-books through the Huawei Reading app, enriching the user experience during service [4] Group 3: Brand Philosophy - Huawei has established 2,100 service stores and over 20,000 service points nationwide, covering 99% of prefecture-level cities and 92% of counties [5] - The company provides 24/7 online customer service and various self-service channels, including the My Huawei app and official service website, to meet diverse user needs [5] - The "Spring Service Benefits" campaign reflects Huawei's commitment to a consumer-centric service philosophy, showcasing insights and care for user needs through both hardware benefits and thoughtful experiences [5]