Group 1 - The core event "Four Seas Family Carnival" opened on New Year's Day, creating a cultural tourism consumption loop through parades, markets, discounts, and lotteries, injecting vitality into the city's holiday economy [1][3] - The event aligns with the central government's economic policies aimed at expanding service consumption and promoting cultural tourism, emphasizing the integration of culture and travel [3][11] - The carnival features six major commercial districts, encouraging consumer participation through themed activities and significant prizes, enhancing the shopping experience for citizens and tourists [4][9] Group 2 - Various cultural activities, including art exhibitions and interactive experiences, were showcased in commercial districts, effectively converting public interest into consumer spending [6][11] - The carnival utilized large installations creatively, with attractions like a float and giant inflatable displays, providing a one-stop experience for visitors [7] - Data indicates a significant increase in hotel occupancy rates and sales during the event, with hotel occupancy reaching over 98% and total foot traffic in commercial areas hitting 281,000, reflecting a year-on-year growth [9]