节日氛围之下，各商圈也纷纷亮出文化"看家本领"。艺术展览、主题互动、创意体验轮番上演，"吗喽的精神公园"等特色文化项目，既延长了市民停留时 间，也实现了从"看热闹"到"促消费"的有效转化，假期体验更加多元立体。 在节俭办活动的原则下，嘉年华注重大型装置的活化利用。卓悦中心北区持续展示一辆花车、4组巨型气模装置，成为市民争相合影的"城市背景板"；20多 个市集摊位集聚花车演艺、创意市集等内容，实现"吃喝玩乐购"一站式覆盖。相关活动将延续至1月4日，持续释放节日效应。 E I oler ht 数据成为最直观的注脚。受活动热度引流，节日大道沿线8家高端酒店在12月31日至1月1日两天的入住率均达到98%以上，较节前一周提升6—10个百分点， 平均房价提高约10个百分点。截至当日12时，沿线商圈总人流量达28.1万人次，同比增长14.98%；销售额1942万元，同比增长12.31%。 元旦假期，深圳节日大道迎来高光时刻。2026"四海一家嘉年华"于元旦当天正式开业，以巡游、市集、优惠、抽奖等多元场景，构建起"看巡游—逛市集— 享优惠—抽大奖"的文旅消费闭环，让文化"流量"加速转化为街区"留量"，为城市假日经济注入澎湃 ...

Group 1: Hainan Free Trade Port Development - Hainan is set to enter a new phase of open development with the full operation of the free trade port on December 18, marking a significant milestone for the island [1] - The "zero tariff" policy will be fully implemented post-closure, positioning consumption as the core engine for Hainan's high-quality development [1] - The "2025 14th Annual Conference on Listed Company Development" will focus on new consumption opportunities in Hainan, featuring major brands and companies [1] Group 2: Cultural Empowerment in Consumption - The shift in consumer demand from "availability" to "quality and preference" highlights the importance of "story value" in influencing purchasing decisions [2] - Ren Zhonglun, a prominent figure in the film industry, will share insights on how cultural empowerment can enhance consumer experiences at the upcoming forum [2] - IMAX CHINA's CEO will discuss the integration of technology and culture to create immersive consumer experiences [2] Group 3: Strategies for Engaging Young Consumers - Engaging young consumers remains a critical challenge for the industry, with companies exploring various strategies to capture their attention [4] - Subway's CEO highlighted the importance of creating a relaxed atmosphere in stores to attract younger customers, particularly in university areas [4] - CFB Group has successfully repositioned itself to target the "Z generation," demonstrating a turnaround in its business model [4][5] Group 4: Insights on Z Generation Consumer Behavior - The "Z generation" values personal experiences and emotional connections, driving brands to adapt their offerings accordingly [5] - Xiaohongshu's VP noted the platform's role in harnessing the creativity of the "Z generation" to bridge cultural gaps through relatable narratives [5] - A dedicated consumption trend report will be released to guide brands in navigating the new consumer landscape in Hainan [5]

Group 1: Hainan Free Trade Port Development - Hainan is set to enter a new phase of open development with the full operation of the free trade port on December 18, marking a significant milestone for the island [1] - The "zero tariff" policy will be fully implemented post-closure, positioning consumption as the core engine for Hainan's high-quality development [1] - The "2025 14th Annual Conference on Listed Company Development" will be held in Haikou, focusing on new consumption opportunities in Hainan post-closure [1] Group 2: Cultural Empowerment in Consumption - The shift in consumer demand from "having" to "quality and preference" highlights the importance of "story value" in influencing purchasing decisions [2] - Ren Zhonglun, a prominent figure in the film industry, will share insights on how cultural empowerment can enhance consumer experiences at the upcoming forum [2] - IMAX CHINA's CEO will discuss the integration of technology and cultural content to create more engaging consumer experiences [2] Group 3: Youth Consumer Market - Engaging young consumers is a perpetual challenge for the industry, with companies focusing on understanding the unique characteristics of the post-95 and post-00 generations [4] - Subway's CEO highlighted the success of their university town locations, which cater to young consumers with a relaxed atmosphere and stylish design [4] - CFB Group's CEO emphasized the importance of understanding Gen Z's preferences to create a brand that resonates with their desire for enjoyable experiences [4] Group 4: Community Engagement and Cultural Narratives - Xiaohongshu's VP noted the platform's success in engaging Gen Z users, who excel in creating relatable cultural narratives [5] - The upcoming consumption trend report by Daily Economic News and QuestMobile aims to provide actionable insights for brands targeting the free trade port and young consumers [5] - The event serves as a platform for industry leaders to collectively strategize the future of the consumption landscape in Hainan [5]

Core Viewpoint - The recent announcement of 15 cities as pilot cities for international consumption environment construction is interpreted as an expansion of international consumption center cities, aimed at boosting domestic demand and enhancing global consumption attractiveness [1][2] Group 1: Economic Development Logic - The expansion of consumption center cities aligns with China's strategic shift from being the "world's factory" to becoming the "world's market," with consumer spending contributing 82.5% to economic growth in 2023 [2][3] - The addition of 10 new cities aims to create a broader network to meet diverse consumer demands and enhance regional economic collaboration [2][3] Group 2: New Business Models and Trends - The pilot cities are seen as incubators for new business models, with the first five cities accounting for over 12.5% of national retail sales and a significant share of national-level demonstration pedestrian streets and traditional brands [3][9] - The construction of international consumption center cities is crucial for China to compete in the global consumption market, with cities like Beijing and Shanghai already establishing themselves as shopping and fashion hubs [3][9] Group 3: Policy Support and Financial Incentives - Each international consumption center city will receive a total subsidy of 200 million yuan, while other cities will receive 100 million yuan, with funds allocated based on performance evaluations [4][9] Group 4: Characteristics of New Pilot Cities - The newly added cities exhibit diverse characteristics and significant development potential, with Shenzhen leading in digital economy, Chengdu in culinary tourism, and Hangzhou in e-commerce [8][9] - Other cities like Wuhan, Changsha, and Xiamen are also rapidly developing their unique consumption environments, leveraging their geographical and cultural advantages [8][9] Group 5: Future Vision and Global Influence - The future of international consumption center cities is shifting towards a model that integrates culture, experience, and service, transforming them into platforms for exploring Eastern lifestyles and enhancing China's global cultural influence [11][12] - The ambition is to transition from regional consumption hubs to globally influential cultural benchmarks, with a focus on setting consumption standards and enhancing China's voice in global consumption governance [12][13]

Group 1 - The event in Sanhe City showcased 29 intangible cultural heritage (ICH) booths, featuring exquisite handicrafts and enticing food, with 19 enterprises representing various sectors such as automotive, agricultural products, real estate, and sports goods, enhancing consumer engagement and vitality [1] - The "Sanhe Five-a-Side Football Super League" is currently ongoing, with over 500 spectators present at the matches, which are organized by the Sanhe municipal government and involve 23 teams from different localities, running from September to November [1] - The event aims to integrate commerce, tourism, culture, and sports, creating a unique "watching and experiencing" consumption scenario that enriches the spectator experience and stimulates local economic growth by converting event traffic into economic increments [1] Group 2 - Sanhe City is leveraging the popularity of the football event by distributing consumer vouchers totaling over 79,000 yuan to stimulate the market, available for use in various local businesses from September 6 to October 8 [2] - The city is actively exploring innovative measures for the integration of commerce, tourism, culture, and sports, promoting night economy initiatives and cultural markets to enhance consumer engagement and extend the consumption chain [2] - The city organizes themed markets and cultural experiences during traditional festivals, aiming to attract crowds and boost local dining and retail consumption, thereby promoting the synergy between culture and economy [2]

Core Insights - The article emphasizes the emergence of new consumption scenarios, models, and products across various cities in China, highlighting their significance in enhancing consumer experiences and meeting the demand for high-quality living [1][2]. Group 1: New Consumption Scenarios - New consumption scenarios are being developed in cities like Changchun, Chongqing, and Kunming, integrating traditional consumption with innovative experiences [1][2]. - "This Has Mountain" in Changchun exemplifies a unique indoor leisure and tourism space that combines shopping with scenic experiences, attracting visitors and enhancing consumer engagement [5][6]. - The transformation of traditional markets into vibrant social spaces, such as the Daguanzhuang New Agricultural Market in Kunming, showcases the shift towards experiential consumption [7][8]. Group 2: Space Optimization and Innovation - The design of "This Has Mountain" was inspired by the need for differentiation in a competitive market, leading to the creation of a micro-vacation center that offers a unique shopping experience [5][6]. - The renovation of existing spaces, like the Daguanzhuang New Agricultural Market, has improved the shopping environment, making it more appealing to consumers [7][8]. - The expansion and renovation of the Ciqikou Historical and Cultural District in Chongqing have revitalized previously underutilized areas, enhancing the overall consumer experience [8][12]. Group 3: Diverse Consumption Choices - The integration of various business types, such as cafes and artisanal shops, in the back alleys of Ciqikou has created a more relaxed and diverse shopping environment [10][11]. - The focus on unique and high-quality offerings in "This Has Mountain" has led to a decrease in chain stores and an increase in distinctive local shops, enhancing consumer choice [12][13]. - The introduction of experiential elements, such as workshops and cultural events, has transformed traditional shopping into a more engaging experience [19][20]. Group 4: Service Optimization - The implementation of strict food safety measures and improved customer service in markets like Daguanzhuang has enhanced the overall shopping experience for both locals and tourists [15][16]. - The adaptation of service strategies to meet the needs of diverse consumer groups, including tourists and local residents, has become a priority for market operators [17][18]. - The focus on creating a welcoming atmosphere through staff training and customer interaction has led to increased customer satisfaction and repeat visits [16][17]. Group 5: Cultural Empowerment and Technology - The integration of cultural elements and technology in consumer spaces, such as the "Ciqikou Long Song" immersive experience, has enriched visitor engagement and extended their stay [18][19]. - "This Has Mountain" has hosted numerous cultural events, collaborating with local universities to foster creativity and attract a younger audience [19][20]. - The use of technology in storytelling and cultural presentations has transformed consumer interactions, making them more memorable and impactful [18][19].

Core Viewpoint - Kaifeng is revitalizing its night economy through cultural tourism initiatives, blending historical elements with modern technology to attract visitors and enhance the city's cultural identity [2][4]. Group 1: Cultural Tourism Initiatives - The "Great Song: Dream of Tokyo" light show in Qingming Riverside Park, which cost 135 million yuan, uses advanced technology to bring the Song Dynasty's vibrancy to life, featuring holographic projections and water curtain imaging [2]. - The immersive 3D performance "Micro Dream of Daliangmen" utilizes six 8K HD LED screens to recreate the bustling atmosphere of the Northern Song capital, enhancing visitor engagement through a cultural and technological fusion [2][3]. - The "Three Attacks on the Zhu Family Village" live-action show and the Cyberpunk music festival at Wansui Mountain Martial Arts City attract younger audiences, showcasing a blend of traditional and modern entertainment [2]. Group 2: Night Economy Development - Kaifeng is actively promoting night-time consumption by enhancing night tours, shopping, entertainment, and accommodation, aiming to create a vibrant night-time economy [3][4]. - The city has organized over 200 non-heritage projects for night-time cultural and tourism consumption, significantly boosting visitor numbers and enhancing the "Great Song Sleepless City" brand [4]. - The "Great Song: Dream of Tokyo" show is set to perform 466 times in 2024, with ticket revenues expected to exceed 200 million yuan, leading the province in both performance count and revenue [3].