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伊藤洋华堂退出北京门店运营业务
Sou Hu Cai Jing· 2026-02-02 18:38
Core Insights - Ito-Yokado has exited its store operations in Beijing, selling 90% of its subsidiary Huatang Ito-Yokado to a local Chinese company, retaining only brand licensing in the region [2] - The company has undergone significant management changes, with new key members appointed to lead the business [2] - The remaining store in Beijing, located in the Asian Games Village, is set to undergo renovations and rebranding as "Hu堂·新辰汇" [3] Group 1 - Ito-Yokado previously operated 11 stores in Beijing but has gradually closed most of them since 2014, leaving only the Asian Games Village store [3] - The Asian Games Village store will be transformed into a community shopping center with a significant increase in dining options, while retaining the supermarket [3] - The company plans to focus on improving operational efficiency in the Chengdu market after restructuring its Beijing operations [3] Group 2 - Future plans include upgrading other core stores in Chengdu and accelerating new store openings [4] - The return of key figures from Ito-Yokado to Chengdu marks the beginning of a comprehensive reform strategy [4] - The company aims to reshape customer perception and achieve operational recovery, striving to become a representative brand of "quality living" in the Chinese retail market [4]