Core Viewpoint - The podcast is emerging as a strategic new platform for public fund brand communication and investor education, with over 20 public fund companies launching podcast channels to engage with investors in a more relaxed and informative manner [1][2][3]. Group 1: Podcast Adoption and Growth - Starting in 2024, multiple public fund institutions have launched podcast programs, with companies like Dachen Fund, Southern Fund, and others continuously introducing new content [2]. - Currently, over 20 public fund companies have established podcast channels on platforms like Ximalaya and Xiaoyuzhou, covering various themes such as market trends and investment research insights [2][3]. - The most subscribed podcast from Huaxia Fund, "Dafang Talks Money," has nearly 75,000 subscribers, with its most popular episode focusing on family financial conflicts, achieving over 116,000 plays [3]. Group 2: Engagement and Interaction - Podcasts provide a deep communication scenario and enhance user engagement, with average listening times exceeding 40 minutes and a completion rate of about 45% on platforms like Xiaoyuzhou [4]. - The interactive nature of podcasts allows for high-quality audience engagement, with listeners providing valuable feedback and suggestions for future content [4][5]. Group 3: Educational Focus and Content Strategy - Dachen Fund emphasizes investor education as the primary focus of its podcast, offering timely insights on market trends, macroeconomic topics, and investment philosophies [5]. - The content is categorized to reach different audiences, including general financial education for the public, specialized content for existing investors, and engaging topics aimed at attracting younger demographics [5]. Group 4: Advantages of Audio Format - The audio format of podcasts allows for a more immersive and companionable experience, making it easier to convey complex financial knowledge and build trust with listeners [6][7]. - Podcasts facilitate real-time emotional interactions between fund managers and investors, presenting a more human side of fund management [7]. Group 5: Future Trends and Innovations - The podcast platform is seen as a crucial tool for public funds to enhance user companionship, with expectations for more quality financial content producers to join [8]. - The rise of AI technology is anticipated to support the development of podcast platforms, enabling personalized content delivery and efficient operations [9]. - The podcasting space for financial content is still in its early stages in China, with significant growth potential expected by 2025, driven by the demand for in-depth financial discussions [10].