Core Viewpoint - The podcast is emerging as a strategic new platform for public fund brand communication and investor education, with over 20 public fund companies launching podcast channels to engage with investors in a more relaxed and informative manner [1][2][3]. Group 1: Podcast Adoption and Growth - Starting in 2024, multiple public fund institutions have launched podcast programs, with companies like Dachen Fund, Southern Fund, and others continuously introducing new content [2]. - Currently, over 20 public fund companies have established podcast channels on platforms like Ximalaya and Xiaoyuzhou, covering various themes such as market trends and investment research insights [2][3]. - The most subscribed podcast from Huaxia Fund, "Dafang Talks Money," has nearly 75,000 subscribers, with its most popular episode focusing on family financial conflicts, achieving over 116,000 plays [3]. Group 2: Engagement and Interaction - Podcasts provide a deep communication scenario and enhance user engagement, with average listening times exceeding 40 minutes and a completion rate of about 45% on platforms like Xiaoyuzhou [4]. - The interactive nature of podcasts allows for high-quality audience engagement, with listeners providing valuable feedback and suggestions for future content [4][5]. Group 3: Educational Focus and Content Strategy - Dachen Fund emphasizes investor education as the primary focus of its podcast, offering timely insights on market trends, macroeconomic topics, and investment philosophies [5]. - The content is categorized to reach different audiences, including general financial education for the public, specialized content for existing investors, and engaging topics aimed at attracting younger demographics [5]. Group 4: Advantages of Audio Format - The audio format of podcasts allows for a more immersive and companionable experience, making it easier to convey complex financial knowledge and build trust with listeners [6][7]. - Podcasts facilitate real-time emotional interactions between fund managers and investors, presenting a more human side of fund management [7]. Group 5: Future Trends and Innovations - The podcast platform is seen as a crucial tool for public funds to enhance user companionship, with expectations for more quality financial content producers to join [8]. - The rise of AI technology is anticipated to support the development of podcast platforms, enabling personalized content delivery and efficient operations [9]. - The podcasting space for financial content is still in its early stages in China, with significant growth potential expected by 2025, driven by the demand for in-depth financial discussions [10].

Core Viewpoint - The podcasting platform is emerging as a strategic new frontier for public fund brand communication and investor education, with over 20 public fund companies launching podcast channels in 2024 [1][2]. Group 1: Industry Trends - The podcast format is gaining popularity among investors for its depth, companionship, and convenience in information acquisition, becoming an important channel for understanding the market [2][4]. - Major public fund companies, including Huaxia Fund and China Europe Fund, have reported significant subscription numbers for their podcast channels, with Huaxia Fund's "Dafang Talks Money" reaching nearly 75,000 subscribers and a popular episode garnering over 116,000 plays [2][3]. - The shift from a "sales-oriented" approach to a "customer companionship" model is seen as a critical transition for the fund industry, with podcasts facilitating this change by providing relaxed and trustworthy content [1][7]. Group 2: Company Strategies - Da Cheng Fund has initiated its podcast platform to enhance investor education, focusing on timely research insights, market discussions, and promoting rational investment values [3][6]. - The audio format of podcasts allows for deeper communication and trust-building with investors, as it provides a more immersive experience compared to text or video [4][5]. - Companies believe that the podcast medium can effectively convey complex financial topics and enhance brand loyalty by fitting into various daily routines of users [6][7]. Group 3: Future Outlook - The podcast platform is expected to continue attracting quality financial content producers, enhancing the user experience and service offerings in the public fund sector [7][8]. - The rapid development of artificial intelligence (AI) technology is anticipated to support the growth of podcast platforms, enabling the creation of low-cost, high-efficiency, and personalized content [7][8]. - The financial podcasting space in China is still in its early stages, with significant growth potential as more financial institutions and influencers are expected to join the podcasting trend [8].