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美国播客的权力游戏
Hu Xiu· 2025-09-28 03:20
播客的变化从去年底美国大选时就已非常明显。大选的最后关头,特朗普凭借其大胆、不拘一格的言论风格,接连上了十多档播客节目,直接探讨民众关 心的争议性话题,引发了巨大共鸣。相比之下,哈里斯虽然也上了Call Her Daddy 等几档播客,但几乎没有引起大的讨论,总体上算是延续了传统的政策 宣讲模式。双方在播客这种新媒介上的影响力差距非常明显。 等到特朗普上任,播客的地位被官方确认。今年初,白宫的新闻简报室,正式为播客和新媒体设置了专席。播客主播现在能够和《纽约时报》、CNN的 记者并排坐在一起,参加白宫的新闻发布会,向白宫发言人提问。 播客正在成为美国当下最有活力、竞争也最激烈的媒体渠道。 以硅谷科技投资人为代表的右翼群体,依托All-In 播客快速切入政策领域。同时,自由派阵营也在补课,以Kylie Kelce等人为代表的新兴播客迅速崛起。 这场大乱斗的背后,是播客的高信任度、高商业价值的特点,以及美国社会日益激烈的观点分化。 特朗普上任半年多后,美国播客主播的影响力提升十分显著。 美国播客现在彻底成为了主流媒介。一个播客主播,能够比报纸、广播、电视这些传统媒体,更直接地对政府政策产生影响。 最直接的例证是, ...
罗永浩,又缺钱了
36氪· 2025-08-25 09:10
Core Viewpoint - The article discusses the recent ventures of Luo Yonghao, highlighting his transition from technology entrepreneurship to endorsing instant noodles and launching a podcast, indicating a significant shift in his career trajectory at the age of 53 [4][35]. Summary by Sections Instant Noodle Endorsement - Luo Yonghao announced the launch of the TBT project, which turned out to be a box of instant noodles, specifically the "Special Special" noodles from Kang Shifu, after nine years of development [5][10]. - The noodles are priced at 39.9 yuan for four boxes and are marketed as having a unique cooking method that achieves the freshness of boiled noodles [9][10]. - The instant noodle market faces challenges, with a reported decline in consumption by 4 billion packages from 2020 to 2023, and a projected further drop in sales [12][13]. Podcast Launch - Luo Yonghao launched a podcast titled "Luo Yonghao's Crossroads," featuring prominent guests like Li Xiang, CEO of Ideal Auto, and focusing on topics such as technology, culture, and personal choices [14][16]. - The podcast aims to attract high-income audiences, with the potential for monetization through various platforms [16][17]. Financial Pressures - Despite his successful ventures in live streaming and product endorsements, Luo Yonghao continues to face financial pressures, including ongoing legal issues related to his company Smartisan Technology [18][20]. - His previous debts, estimated at 600 million yuan, were reportedly on track to be cleared within three years, but new financial challenges have emerged [20][21]. Entrepreneurial Journey - Luo Yonghao's career has been marked by numerous pivots, from mobile phones to live streaming, AR technology, and now instant noodles and podcasts, reflecting a pattern of chasing trends without finding a stable footing [27][35]. - His controversial public persona and confrontational style have kept him in the spotlight, but they also contribute to the unpredictability of his ventures [29][30]. Future Prospects - The article raises questions about whether Luo Yonghao's new projects will yield financial success, emphasizing that only time will reveal the outcomes of his latest endeavors [36][37].
巴菲特看好的这家卫星广播公司,未来战场何在?
财富FORTUNE· 2025-08-10 13:25
Core Viewpoint - The article discusses the challenges and opportunities faced by SiriusXM under the leadership of CEO Jennifer Witz, emphasizing the need to adapt to a rapidly changing audio entertainment landscape while leveraging its unique content and artist resources [4][5][20]. Group 1: Company Overview - SiriusXM, originally positioned as a satellite radio service, has evolved into a significant audio entertainment group with annual revenues reaching $8.7 billion and recently entering the Fortune 500 list [4][5]. - The company has a strong cash flow business model, praised by investors like Berkshire Hathaway, but faces existential threats from on-demand streaming services and an aging user base [4][5][20]. Group 2: Leadership and Strategy - Jennifer Witz, who joined Sirius in 2002, became CEO after over 20 years in the company, focusing on maintaining the unique value of SiriusXM's subscription model amidst competition [3][4]. - The company is adapting its strategy to enhance its core automotive subscription user base, acknowledging that 90% of users listen in their cars [39][40]. Group 3: Content and Talent - SiriusXM has a diverse content offering, including over 400 channels, and has made significant investments in podcasting, with eight of the top 20 podcasts in the U.S. originating from its platform [9][10][11]. - The company has secured high-profile talent like Alex Cooper and Ashley Flowers, who have become key figures in its podcasting strategy, contributing to its growing audience [10][29][30]. Group 4: Market Challenges - SiriusXM faces challenges from competitors like Spotify, which offer lower-priced subscription models and a more personalized listening experience [24][25]. - The company has seen a decline in stock price by 17.8% since its spin-off from Liberty Media, reflecting market skepticism about its future prospects [25]. Group 5: Technological Adaptation - SiriusXM is working on integrating its services with new technologies, such as the 360L platform, to provide a more personalized listening experience while maintaining its satellite service [21][39]. - The company plans to introduce an ad-supported tier to attract a broader audience, reflecting a shift in strategy to compete with streaming giants [40].
拒绝“吃苦为美”,金融人开启半卷模式!
Sou Hu Cai Jing· 2025-08-09 16:59
Group 1 - The article discusses the shift from a growth-focused narrative in the financial industry to a more cautious approach as the economy enters a downturn [2][5][7] - It highlights the challenges faced by professionals in the finance sector, leading to a trend of individuals leaving traditional roles for self-media entrepreneurship [2][5][8] - The podcast format is emphasized as a new medium for financial discussions, with a focus on authenticity and the sharing of real experiences [8][9] Group 2 - The conversation touches on the changing dynamics of the investment landscape, where the emphasis on scale is diminishing [7][8] - It notes the increasing complexity and competition in the self-media space, making it more challenging for new entrants [8] - The article reflects on the emotional and psychological aspects of leaving established career paths, indicating a shift in mindset among finance professionals [5][6][8]
X @0xLIZ
0xLIZ· 2025-06-23 02:44
AI Application in Audio Analysis - AI tools offer a practical solution for analyzing speakers' content on platforms like Twitter Space and podcasts [1] - AI significantly enhances the ability to process audio data by providing transcriptions and summaries [1] Audio Acquisition - Twitter Space audio can be downloaded using readily available tools, suitable for low-frequency use [1] - For frequent use, plugins like Audio Downloader Prime can be used to capture audio streams [1] - Podcasts from platforms like Xiaoyuzhou and Apple Podcast can be accessed via RSS feeds [1] - RSSHub Radar plugin can assist in generating RSS feeds from shared podcast links [1] Audio Processing and Analysis - Tongyi Qianwen from Alibaba is identified as a potentially strong product for analyzing audio content, offering transcription and speaker differentiation [1] - Tongyi Qianwen allows users to upload audio files or share RSS feeds to generate text transcripts [1] - While Tongyi Qianwen summarizes core viewpoints, minor manual adjustments may still be needed [1]
打响“耳朵争夺战”!超20家基金公司,布局!
券商中国· 2025-06-16 02:05
Core Viewpoint - The podcast is emerging as a strategic new platform for public fund brand communication and investor education, with over 20 public fund companies launching podcast channels to engage with investors in a more relaxed and informative manner [1][2][3]. Group 1: Podcast Adoption and Growth - Starting in 2024, multiple public fund institutions have launched podcast programs, with companies like Dachen Fund, Southern Fund, and others continuously introducing new content [2]. - Currently, over 20 public fund companies have established podcast channels on platforms like Ximalaya and Xiaoyuzhou, covering various themes such as market trends and investment research insights [2][3]. - The most subscribed podcast from Huaxia Fund, "Dafang Talks Money," has nearly 75,000 subscribers, with its most popular episode focusing on family financial conflicts, achieving over 116,000 plays [3]. Group 2: Engagement and Interaction - Podcasts provide a deep communication scenario and enhance user engagement, with average listening times exceeding 40 minutes and a completion rate of about 45% on platforms like Xiaoyuzhou [4]. - The interactive nature of podcasts allows for high-quality audience engagement, with listeners providing valuable feedback and suggestions for future content [4][5]. Group 3: Educational Focus and Content Strategy - Dachen Fund emphasizes investor education as the primary focus of its podcast, offering timely insights on market trends, macroeconomic topics, and investment philosophies [5]. - The content is categorized to reach different audiences, including general financial education for the public, specialized content for existing investors, and engaging topics aimed at attracting younger demographics [5]. Group 4: Advantages of Audio Format - The audio format of podcasts allows for a more immersive and companionable experience, making it easier to convey complex financial knowledge and build trust with listeners [6][7]. - Podcasts facilitate real-time emotional interactions between fund managers and investors, presenting a more human side of fund management [7]. Group 5: Future Trends and Innovations - The podcast platform is seen as a crucial tool for public funds to enhance user companionship, with expectations for more quality financial content producers to join [8]. - The rise of AI technology is anticipated to support the development of podcast platforms, enabling personalized content delivery and efficient operations [9]. - The podcasting space for financial content is still in its early stages in China, with significant growth potential expected by 2025, driven by the demand for in-depth financial discussions [10].
YouTube launches weekly top podcast list to rival Spotify and Apple
CNBC· 2025-05-15 17:01
Group 1 - YouTube is launching a weekly top podcast shows chart to compete with Spotify and Apple [1] - Popular podcasts on YouTube include "The Joe Rogan Experience," "Kill Tony," and "Rotten Mango" [1] - YouTube podcasts generate over one billion monthly active views, making it the preferred platform for podcast listening [2] Group 2 - Edison Research indicates that YouTube surpasses Spotify and Apple in podcast preference [2] - The MeidasTouch Podcast co-founder highlights YouTube's superior cost-per-mile compared to other platforms [2] - YouTube aims to position itself as a primary channel for content consumption, similar to cable news [3]