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SHEIN冲刺上市背后:华遨服装ERP如何成为快时尚供应链数字化的核心引擎?
Sou Hu Cai Jing· 2025-07-03 08:35
Group 1 - SHEIN is preparing for an IPO in Hong Kong after facing delays in its London listing, aiming to submit its prospectus in the coming weeks and complete the listing within the year [1] - The London IPO was hindered by regulatory delays and the cancellation of the "small company exemption" policy, which could have reduced its valuation to $50 billion, a nearly 25% decrease from its 2023 private funding valuation [1] - This shift in listing strategy has garnered significant attention from global capital markets and the fashion industry, potentially reshaping the fast fashion capital market landscape [1] Group 2 - Since its inception, SHEIN has rapidly grown by leveraging a platform-based, asset-light model, utilizing over 7,000 factories in China and some in Brazil and Turkey to create a vast supply network [3] - The company employs a "factory-to-consumer" model, selling a large volume of low-cost apparel to over 150 countries and regions, achieving annual revenue of $24 billion in 2022, comparable to Zara and H&M [3] Group 3 - Supply chain management efficiency is a key competitive advantage in the fast fashion industry, with SHEIN's global supply chain covering procurement, production, and logistics [5] - Effective management of raw material quality, pricing, and timeliness, along with precise tracking of factory progress and global logistics costs, is crucial for maintaining delivery, quality, and profitability [5] Group 4 - The Huazhao ERP management system offers significant advantages in complex supply chain management scenarios, providing full-chain data integration and real-time information sharing [7] - It features intelligent monitoring for order execution tracking and risk alerts, enabling quick responses to ensure timely delivery [7] - Inventory control is optimized based on sales data, trend forecasts, and order demands, helping to reduce costs and prevent stockouts [7] Group 5 - SHEIN's case illustrates that digital supply chain management has become a core competitive advantage in the fast fashion industry, with many Chinese apparel companies adopting the Huazhao ERP system to enhance supply chain efficiency [9] - This digital transformation supports companies in maintaining a leading position in the competitive global fast fashion market [9]