Core Viewpoint - The emergence of "Mingming Busy" has created new opportunities in the snack and beverage retail industry, offering consumers a new shopping experience that emphasizes quality and price balance, while differentiating itself in a market characterized by brand homogenization and competition among various players [1] Group 1: Market Strategy - "Mingming Busy" adopts a comprehensive approach to meet diverse consumer needs, moving beyond traditional snack offerings to include a wide range of products such as healthy snacks, craft beers, and various beverages, thus creating a one-stop shopping experience [3] - The company has developed a product matrix that aligns with the increasingly diverse consumer demands, maintaining over 3,880 SKUs in total and more than 1,800 SKUs per store, which is double the average SKU count of similar-sized supermarkets [3][5] Group 2: Quality Control - The company emphasizes quality and safety by implementing a "direct sourcing + six inspections and six checks + quality assurance alliance" strategy, ensuring that products are both affordable and safe for consumers [5][7] - A professional quality inspection team of over 100 members, along with a self-operated quality control laboratory and third-party testing agencies, ensures rigorous quality checks from supplier qualification to in-store inspections [7] Group 3: Supply Chain Management - "Mingming Busy" has streamlined its supply chain by directly connecting with over 2,000 manufacturers, reducing costs and keeping most products within a single-digit price range, thereby enhancing consumer expectations for low prices and stable quality [7] - The company is constructing a large smart logistics warehouse, which will significantly increase its testing capacity and enhance its quality control measures across the supply chain [7] Group 4: Digital Transformation - The company has established a fully digital warehouse and transportation management system, improving supply efficiency from production to retail [8] - A partnership with Alibaba Cloud has enabled the transition from a traditional architecture to an agile cloud-native architecture, enhancing the company's ability to manage promotional activities and rapidly iterate business functions [10] Group 5: Consumer Experience - "Mingming Busy" focuses on evolving consumer experiences from merely having food to enjoying it, ensuring that comprehensive SKU coverage, stringent quality control, and digital efficiency transform snack purchasing into a pleasurable and reliable experience [12]

Core Insights - The training program aims to enhance the professional capabilities of cross-border e-commerce practitioners in Zaoqiang County, aligning with rural e-commerce demonstration county construction requirements [1][10] - The program combines theoretical knowledge with practical experience, focusing on the operational logic of cross-border e-commerce and the use of digital tools for supply chain optimization [3][10] Theoretical Learning - Professional instructors provided insights into cross-border e-commerce trends, platform operation logic, and overseas market research methods [3] - Key topics included B2C hot-selling categories, international logistics, and cross-border payment practicalities, with interactive Q&A sessions addressing real-world challenges faced by participants [3] Practical Observation - Participants visited the product display area and logistics center, learning about product selection strategies based on market preferences and seasonal trends [5] - The logistics segment showcased the entire process of goods handling, storage, and packaging, emphasizing overseas warehouse layout and logistics channel optimization [7] Industry Networking - The training facilitated discussions among participants and local cross-border e-commerce practitioners on brand building and overseas social media marketing [8] - Exchanges of practical experiences and collaboration opportunities provided new perspectives for participants [8] Future Outlook - The program is expected to foster talent development in cross-border e-commerce, contributing to the economic growth of Zaoqiang County and supporting local businesses in expanding internationally [10]

Group 1 - SHEIN is preparing for an IPO in Hong Kong after facing delays in its London listing, aiming to submit its prospectus in the coming weeks and complete the listing within the year [1] - The London IPO was hindered by regulatory delays and the cancellation of the "small company exemption" policy, which could have reduced its valuation to $50 billion, a nearly 25% decrease from its 2023 private funding valuation [1] - This shift in listing strategy has garnered significant attention from global capital markets and the fashion industry, potentially reshaping the fast fashion capital market landscape [1] Group 2 - Since its inception, SHEIN has rapidly grown by leveraging a platform-based, asset-light model, utilizing over 7,000 factories in China and some in Brazil and Turkey to create a vast supply network [3] - The company employs a "factory-to-consumer" model, selling a large volume of low-cost apparel to over 150 countries and regions, achieving annual revenue of $24 billion in 2022, comparable to Zara and H&M [3] Group 3 - Supply chain management efficiency is a key competitive advantage in the fast fashion industry, with SHEIN's global supply chain covering procurement, production, and logistics [5] - Effective management of raw material quality, pricing, and timeliness, along with precise tracking of factory progress and global logistics costs, is crucial for maintaining delivery, quality, and profitability [5] Group 4 - The Huazhao ERP management system offers significant advantages in complex supply chain management scenarios, providing full-chain data integration and real-time information sharing [7] - It features intelligent monitoring for order execution tracking and risk alerts, enabling quick responses to ensure timely delivery [7] - Inventory control is optimized based on sales data, trend forecasts, and order demands, helping to reduce costs and prevent stockouts [7] Group 5 - SHEIN's case illustrates that digital supply chain management has become a core competitive advantage in the fast fashion industry, with many Chinese apparel companies adopting the Huazhao ERP system to enhance supply chain efficiency [9] - This digital transformation supports companies in maintaining a leading position in the competitive global fast fashion market [9]