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一周新消费NO.336|「茶颜悦色」进军咖啡市场;于东来卸任胖东来总经理
新消费智库· 2025-11-23 13:04
New Products - 羴牧欧铂佳 launched a new goat milk powder with high OPO content of 4.6g/100g and a dual prebiotic combination (FOS+GOS) [7] - FILA introduced the new "4810 Peak Goose Down" series of down jackets designed for extreme weather conditions [5] - 京东 officially launched its fresh coffee brand "七鲜咖啡" [5] - Kiri released a new product combining French cheese with crispy cookies, available in strawberry and blueberry flavors [10] - 盼盼食品 launched a customized butter layer toast in collaboration with 永辉超市, featuring ≥12% butter and ≥20% fresh milk [12] - 哈根达斯 announced winter new products including various ice cream flavors and desserts [13] - "茶颜悦色" is entering the coffee market with a new sub-brand and a unique coffee menu [18] - 斯凯奇 formed a strategic partnership with 美团闪购 to expand its market presence [18] - 飞鹤's 星飞帆 product won the prestigious Italian A' Design Award [11] - 太平鸟 showcased its "PEACEBIRD Starry Realm" pop-up event in Xi'an [11] - Sony acquired the film rights for the Labubu character, expanding its entertainment portfolio [11] Industry Events - Apple plans to shift its iPhone release strategy to twice a year starting in 2026, marking a significant change in its product launch approach [16] - 名创优品 registered the trademarks MINISO FRIENDS and MINISO LAND, indicating new store formats [18] - 斯凯奇 and 美团闪购's partnership will see over 200 stores in more than 40 cities collaborating [18] - 北京's largest Sam's Club is set to open on November 21 [18] - Babycare's diapers will be available in over 170 Kids Plaza stores in Vietnam [20] - 湖南 opened its first robot 4S store, showcasing various smart robots [20] - 京东外卖 will launch a standalone app, enhancing its delivery service [21] Investment Trends - Cur sor raised $2.3 billion in D round funding with investments from major firms including Google and Nvidia [22] - 欧莱雅 invested in the Chinese skincare brand LAN, indicating a focus on local brands [24] - 运动营养品牌 "迈胜" completed nearly 100 million yuan in A round financing led by 仙乐健康 [25] - 腾迈医药 raised $22 million in A+ round funding from prominent investors [26] - "新叶 NEAVES" secured 30 million yuan in angel round financing for product development [26] - 智能耳环 brand Lumia announced $7 million in funding, bringing total funding to $17.2 million [26] - 沃兰特航空 raised several hundred million yuan in B+ round funding, positioning itself as a leader in the eVTOL sector [27] - SKIMS achieved a valuation of $5 billion after raising $225 million [28] - 婴之坊 received a 10 million yuan investment aimed at facilitating its IPO [28] - 康诺思腾 completed $200 million in D round financing with backing from various venture capital firms [28] Food Industry Developments - 果子熟了 launched a new zero-calorie, zero-caffeine barley tea [29] - 纽仕兰牧场 introduced a high-protein milk product rich in Omega-3 [29] - 沃尔玛 upgraded its private label brand, introducing nearly a thousand new or improved products [29] - 全家 Fami l yMart opened 15 new stores in Yangzhou, marking a significant expansion [29] - 妙可蓝多's cheese product was selected as a featured food for Shanghai tourism in 2025 [30] - 古茗 launched a new slow-cooked series featuring premium ingredients [30] - 飞鹤's 星飞帆 product won the Italian A' Design Award for its design excellence [31] - 王老吉's WALOVI international can was launched in Malaysia, expanding its market reach [31] - 北海牧场 will operate independently from 元气森林, indicating a strategic shift [31] - 海底捞's 小嗨爱炸 brand opened its first pizza store, diversifying its offerings [32] Beauty Industry Movements - Garmin launched two new products in its instinct series, targeting fitness enthusiasts [34] - 太平鸟's pop-up event in Xi'an showcased a blend of art, technology, and fashion [34] - Dr. Martens collaborated with Marc Jacobs to release a new boot design [37] - 泡泡玛特 introduced a new IP, expanding its product line [37] - GARCON BY GARCON opened its first store in Shanghai, emphasizing cultural dialogue through design [37] - Sony acquired the film rights for Labubu, expanding its entertainment portfolio [38] - lululemon unveiled the Canadian national team gear for the 2026 Winter Olympics [38] - Hourglass's founder plans to launch a new makeup brand, focusing on high-performance products [40] - 雅诗兰黛 acquired a minority stake in the Mexican luxury perfume brand Xinú, marking its first investment in Latin America [40] - LV's women's leather goods director Johnny Coca has stepped down after over five years [40]