Core Insights - The tourism market in Qujing City experienced a consumption boom from October 1 to 8, with a total of 3.27 million visitors and a total tourism expenditure of 3.196 billion yuan, reflecting a year-on-year increase of 7.53% and 12.87% respectively [1] - The first Coffee Culture Carnival was a highlight of the holiday tourism market, featuring various local cultural elements and attracting participation from baristas across the country [3][4] - A total of 295 cultural and tourism activities were held during the holiday, generating significant economic and social benefits, with high exposure on social media platforms [4] Tourism Statistics - Qujing City received 3.2669 million visitors, averaging 408,400 visitors per day, a 7.53% increase year-on-year [1] - Total tourism expenditure reached 31.96 billion yuan, averaging 3.99 billion yuan per day, marking a 12.87% increase year-on-year [1] - Accommodation statistics showed approximately 385,900 overnight stays, averaging 48,200 per day, which is a 3.68% decrease year-on-year [1] Event Highlights - The Coffee Culture Carnival ran for 8 days, integrating local cultural elements and offering various consumer incentives, including 2.8 million yuan in consumption vouchers [3] - The event featured 13 music parties and professional coffee competitions, enhancing the consumer experience [3] - Traditional cultural experiences, such as the immersive night tour and Mid-Autumn Festival rituals, attracted large crowds and provided deep cultural engagement [6] Social Media Impact - The Coffee Culture Carnival gained over 3 million exposures on platforms like Douyin and Xiaohongshu, with the related "Travel to Qujing" topic exceeding 110 million exposures [4] - The event's promotional efforts included a plan for university tourism ambassadors, further increasing visibility [4] Local Infrastructure and Experience - Qujing's well-developed infrastructure and urban functions provide a solid foundation for enhancing the coffee consumption market, especially during holiday periods [5] - Cultural venues and unique street markets reported impressive visitor numbers, with the Qujing Museum and other attractions significantly boosting foot traffic and consumer spending [8]