文化+消费

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曲靖双节文旅“热力全开”:326.69万人次打卡,消费与文化双向升温
Sou Hu Cai Jing· 2025-10-10 10:02
10月1日至8日,曲靖市文旅市场迎来消费热潮。文旅部门数据显示,曲靖全市共接待游客326.69万人次,日均值达40.84万人次,同比增长7.53%;旅游总花 费31.96亿元,日均值3.99亿元,同比增长12.87%;公安住宿人次约38.59万人次,日均值4.82万人次,同比下降3.68%。假期里,全市各地密集开展惠民文艺 演出、非遗体验、主题展览等各类文体活动,以"文化+消费"创新模式为假期经济注入强劲活力。 除了新兴文旅活动,传统文化体验同样吸引大量游客。南中爨城打造的沉浸式夜游盛宴人气爆棚,爨水阁前,国风乐舞伴着悠扬乐曲尽显古意,非遗烟花瀑 布从阁顶倾泻而下,与《颂歌》光影秀交相辉映,打造出一场震撼的"视觉盛宴"。中秋拜月仪式则精准还原传统供桌、红烛、线香等细节,游客可亲身参 与"摆供品—诵祝文—集体祈福"全过程,在庄重的氛围中深刻感受"但愿人长久"的团圆内涵。 文博场馆与特色街区也在假期交出亮眼"成绩单"。曲靖市博物馆推出瓦猫捏塑等非遗DIY体验活动,吸引众多游客参与;赵樾故居以"历史+美食"创新模式 实现客流同比增长近5倍;麒麟区糖行街的摩登集市更是成为"顶流"打卡地,集市汇集非遗手作、特色美食、文 ...
“小优盘”IP引领 贵州盘州优品走向大湾区
Sou Hu Cai Jing· 2025-09-29 12:09
Core Viewpoint - The successful conclusion of the three-day "Guangzhou Fair Bay Area Consumption Assistance Activity" highlights the innovative approach of integrating cultural performances, specialty product exhibitions, and interactive IP engagement to promote Pan County's ethnic culture and unique products in the Bay Area market [1][9]. Group 1: Cultural Engagement - The original ecological song and dance performances by Pan County's ethnic youth actors were a major highlight, attracting significant audience interaction and engagement [3]. - The non-heritage clay modeling display showcased lifelike creations, with children actively participating and expressing excitement about the creative process [3]. Group 2: Product Recognition - The "Pan County Quality Products" gained market recognition, with the "Miao Thirteen" herbal medicine series and "Chu Ma Han Spicy" snacks becoming popular among younger consumers [5]. - A Bay Area consumer expressed satisfaction with the spicy potato chips, noting their appealing flavor and youthful packaging, leading to recommendations to colleagues [5]. Group 3: IP and Cultural Interaction - The development of cultural products based on the "Little You Pan" image served as a connection point, with various merchandise gaining popularity during interactive sessions [7]. - Many attendees engaged with the "Youth Pan County" WeChat account to receive creative commemorative items, indicating a strong interest in the region's youth culture [7]. Group 4: Future Development - The event's success in the Bay Area is attributed to the solid foundation laid by the "Pan County Youth Friendly Consumption Season," validating the effectiveness of the "culture + consumption" model led by the "Little You Pan" IP [9]. - The Pan County Youth Committee plans to use this event as a starting point to deepen regional exchanges, enhance the brand influence of the "Little You Pan" IP, and encourage local youth involvement in rural revitalization and regional development [11].
首只国家级基金“粤港澳文投基金”落户广州从化
Nan Fang Du Shi Bao· 2025-09-17 08:07
Core Viewpoint - The establishment of the Guangdong-Hong Kong-Macao Cultural Industry Investment Fund marks a significant step towards enhancing the cultural industry in the "Leading Area for High-Quality Development" around Nankun Mountain and Luofu Mountain [1][3]. Group 1: Fund Establishment and Objectives - The Guangdong-Hong Kong-Macao Cultural Industry Investment Fund is initiated by Guangzhou Industrial Investment Group in collaboration with the China Cultural Industry Investment Fund, focusing on key sectors such as tourism, sports events, cultural creativity, and health [3]. - The fund aims to leverage a "central-local cooperation" model to stimulate diverse financial support for the cultural industry in Guangzhou [3]. Group 2: Regional Development Strategy - The fund will align closely with the strategic positioning of the "Leading Area for High-Quality Development," integrating the advantages of Guangdong's cultural industry with the ecological resources of Conghua District [3][5]. - Conghua District has adopted a development path of "ecological industrialization and industrial ecology," providing a favorable environment for emerging sectors like cultural creativity and health tourism [5]. Group 3: Future Investment Directions - The district plans to actively explore investment models in areas such as "culture + technology," "culture + consumption," "culture + AI," and "culture + healthcare" to empower the construction of the leading area [5].
万盛时评|以新消费“焕新”发展新动能
Sou Hu Cai Jing· 2025-08-22 05:19
Core Viewpoint - The article highlights the transformation and upgrading of the regional economy in Wansheng through innovative consumption practices, emphasizing the integration of culture, digitalization, and industry transformation to achieve high-quality development [3][6]. Group 1: New Consumption Practices - Wansheng is implementing diverse consumption practices that combine cultural elements with economic activities, such as the "Huanxin Life" platform and the summer village evening events, which enhance local cultural heritage while driving economic growth [3][5]. - The "Wansheng·Zhenzhou Source" waterfront cultural commercial district is designed to reflect local history and culture, creating a unique consumer experience that serves as a medium for cultural transmission [5]. Group 2: Digital Transformation - The integration of digital tools into traditional consumption has revolutionized efficiency, with the "Huanxin Life" platform connecting manufacturers directly with consumers, supported by government subsidies and state-owned enterprise benefits [5][6]. - This digital transformation fosters a positive cycle of consumer confidence and economic circulation, aligning with initiatives like live-streaming e-commerce to support rural revitalization [5][6]. Group 3: Policy and Market Dynamics - Wansheng's strategic policies, such as trade-in programs for automobiles and home appliances, are designed to meet substantial consumer demand while fostering new consumption scenarios like outlet malls and cultural events [6]. - The dual approach of policy guidance and market leadership stabilizes traditional sectors while nurturing emerging industries, resulting in a vibrant consumption landscape [6]. Group 4: Future Implications - The ongoing dialogue between consumption and urban development signifies that consumption is not merely a transactional activity but a means of connecting people with their city and bridging traditional and modern needs [7][8]. - This evolving consumption landscape is expected to generate significant momentum for regional development, enhancing overall quality of life and economic vitality [8].
北京国际饭店打造“文化半日体验”新范式
Bei Jing Ri Bao Ke Hu Duan· 2025-08-18 05:51
Group 1 - The "Ping Jing Yun · Leaping Dragon Gate" cultural experience event is launched by Beijing International Hotel in collaboration with various cultural organizations, featuring a cultural salon, an innovative children's art exhibition, and a themed buffet lunch [1][6] - The event aims to bridge the gap between cultural appreciation, knowledge acquisition, and dining experience, allowing citizens and tourists to immerse themselves in the cultural atmosphere of the ancient capital [1][6] Group 2 - The cultural salon features expert Li Zhe, who decodes the historical significance of the imperial examination system, using the Beijing Tribute Academy as a focal point, and engages the audience with interactive discussions [3] - Unique cultural products inspired by old Beijing are displayed, transforming historical symbols into modern aesthetic items, enhancing the cultural experience [3] Group 3 - The children's art exhibition showcases works by young artists from international schools, capturing the essence of traditional Beijing cuisine, making it a popular spot for families [5] - The "Jing Wei Culture" buffet lunch serves as a natural transition, combining classic Beijing snacks with modern dishes, resonating with the artistic memories of the visitors [5] Group 4 - The "cultural half-day experience" is designed to seamlessly integrate food culture, allowing children's artistic expressions to translate into real flavors during lunch, culminating in a deeper understanding of historical traditions [5][6] - Beijing International Hotel plans to continue developing the "culture + consumption" model, integrating expert resources and grassroots cultural forces for future projects [6]
烟火气中“赶”出消费新活力!山东夏季“黄河大集”“运河大集”“海洋大集”全面开集
Qi Lu Wan Bao· 2025-06-29 01:59
Group 1 - The article highlights the launch of three major summer markets in Shandong: the "Yellow River Market," "Canal Market," and "Marine Market," which will take place simultaneously on June 28, featuring diverse cultural and shopping activities [1][4][15] - The events aim to enhance consumer experiences by integrating local culture and products, creating a vibrant atmosphere for cultural exchange and commercial transactions [3][9] - The markets will include various attractions such as traditional Chinese medicine consultations, non-heritage craft demonstrations, and food festivals, appealing to both locals and tourists [4][11][15] Group 2 - The "Yellow River Market" showcases local products and allows consumers to witness the production process, enhancing trust and engagement with the products [4][6][12] - The "Canal Market" features interactive digital art installations, providing a modern twist to traditional market experiences, thus attracting a younger audience [8][9] - The "Marine Market" emphasizes high-quality seafood and local specialties, meeting consumer expectations for diverse and premium offerings [11][12] Group 3 - Experience-based consumption is emerging as a new trend in market activities, allowing consumers to participate in the creation process and fostering a sense of community [13][15] - The summer markets will utilize a combination of offline immersive experiences and online promotions to maximize reach and engagement, running until late August [15][16] - Government support and financial incentives will be provided to enhance consumer participation and ensure affordability during the events [15]
推动区域消费升级,东城景山街道尝试举办咖啡文化市集
Sou Hu Cai Jing· 2025-06-22 08:15
Core Insights - The "Fei Yue Summer Solstice" coffee culture market was held in the Dongcheng District, attracting thousands of coffee enthusiasts and tourists, becoming a new cultural consumption hotspot during the summer solstice in Beijing [1][5] Group 1: Event Overview - The market featured over 50 boutique stalls, offering a variety of coffee, craft beer, DIY baking workshops, diverse foods, and interactive experiences [1][4] - The event was designed around the concept of "Micro Landscape Home," integrating local businesses and creating a platform for merchants to showcase their products and expand their customer base [1][5] Group 2: Offerings and Experiences - The market presented a rich flavor matrix with cold brew specials, Chinese tea-coffee blends, and unique summer drinks, leading to long queues at many stalls [4] - Professional baristas provided hands-on training on coffee brewing techniques, allowing participants to experience the roasting process and take home customized hand-brewed coffee [4] Group 3: Cultural and Economic Impact - The event aimed to promote regional consumption upgrades by merging cultural elements with coffee consumption, transforming the area into a participatory and inheritable community space [5] - Future plans include exploring more diverse cultural market forms to provide citizens with engaging urban public spaces [5]