让文明与文脉相 融——文明集市 促消费系列活动 焕新岭南图景_ 南方+_南方plus 得益于"百县千 镇万村高质量发 展工程"（以下 简称"百千万工 程"）的佛山顺 德陈村年桔造型 盆栽，热销北京 路；广东省国防 科技技师学院师 生的古法扎染制 品，让古老非遗 在新时代焕发生 机；《广府梦华 录》VR沉浸式 体验，吸引市民 游客"近距离"感 受岭南海丝文 化…… 12月19日至12月 28日，2025年文 明集市促消费系 列活动在北京路 举办。10天时 间，活动持续为 广州北京路注入 新活力，吸引广 大市民游客跟着 《文脉地图》打 卡周边景点，在 文明集市购特 产、在大佛寺里 叹咖啡、在铜壶 滴漏赏非遗，促 进文明与文脉 从"相加"迈 向"相融"，进一 步激活冬季消费 市场，助力"粤 享暖冬 乐游广 东" 。 文明集市为广州千年城脉带来新活力。 千年北京路，古 今文脉，万人相 拥；从南至北， 客商云集。回望 10日，文明集市 从天字码头一直 延伸至中山五路 路口，时时人声 鼎沸、繁光缀 天。 这是广东首次以 文明实践为基 底，在广州北京 路引入全省优质 农文旅产品，创 新拓展"文化+消 费"新空间，10 多项 ...

惠来打造"山海 文明集市" 荔乡 非遗亮相北京路 _南方+_南方 plus 12月19日至28 日，文明集市促 消费系列活动在 广州市北京路商 圈举办，创新拓 展"文化+消 费"新空间。在 综合展区内，揭 阳惠来展位 以"山海风味， 邂逅非遗匠 心"为核心主题 惊艳亮相，集中 展示当地优质农 文旅产品，将粤 东沿海的独特风 情与深厚文化底 蕴带给市民游 客，全方位呈现 乡村产业振兴成 效与农文旅融合 荣誉。 同时，惠来本地 企业融合传统酿 造工艺，以油 发展魅力。 惠来，地处粤东 沿海，山海相 会，物阜年丰。 展位上，"中国 荔枝之乡"的特 色名片格外亮 眼。惠来17万余 亩荔枝园产出的 50余种优质荔 枝，以色鲜、清 香、甘甜著称， 其晒干制品因补 益气血的功效， 深受体寒人群青 睐。传承百年的 非遗品牌 ——"葛山龍 記"带来了靖海 豆楫、绿豆饼、 肚脐饼等六大类 近40个品项，承 载着浓郁的潮汕 非遗记忆。其 中，非遗手信 《史记喜糖》凭 借独特风味与文 化内涵，斩 获"揭阳市十佳 旅游手信""揭阳 市十佳网络热销 农产品"等多项 旅体验。 撰文：王富迪 柑、荔枝、橄榄 等特色食材为基 底，研发推出姜 ...

活动现场，与会嘉宾通过多元化的互动体验，全方位领略了西藏文化的博大精深。非遗传承人现场展示 藏式拓印技艺，让传统工艺在指尖焕发新生;特色美食品鉴区飘香四溢，酥油茶、甜茶、藏式酸奶等高 原佳肴让味蕾跨越千里;文创展示区琳琅满目的藏地文创产品，将文化记忆转化为消费动力;政策咨询区 人头攒动，工作人员详细解读"冬游西藏"的优惠政策，为旅行商提供精准对接服务。这种"文化+消 费"、"体验+合作"的创新模式，不仅让西藏文化和旅游资源得到立体呈现，更有效促进了产业资源的高 效对接。 推介环节中，西藏文旅的沉浸式推介打破传统模式，将讲述与表演有机融合，生动展现了西藏的生态之 美、文化之魂与高原之歌。阿里地区专场推介聚焦"世界屋脊的屋脊"独特魅力，向现场嘉宾分享了冈仁 波齐、国道G219、幽静神秘的鬼湖拉昂错、巍峨屹立纳木那尼等特色旅游资源;西藏航空公司则重点推 介了多条航季涉藏航线及西安航线，结合会员特惠、专项特惠等产品为"迎客入藏"搭建起空中桥梁。这 些多元化的推介内容，从资源、线路、交通等多维度展现了西藏文旅的发展活力，受到与会旅行商的广 泛关注与积极响应。 12月16日，2025年"幸福西藏 扎西德勒"文化旅游消费促 ...

Core Viewpoint - The article discusses the launch of the "Cultural + Consumption" experience at the Beijing Road Cultural Market, highlighting the integration of traditional culture with modern consumer experiences through interactive and innovative displays [5][62]. Group 1: Cultural Experience - The event features the Guangdong Cultural and Creative Exhibition Area, which runs from December 19 to 28, showcasing the rich Lingnan cultural heritage in an engaging manner [5][6]. - Visitors can experience the "Guangfu Dream Record," which uses VR technology to immerse them in the historical context of the Maritime Silk Road, enhancing the educational experience beyond traditional textbooks [10][11][19]. - The exhibition includes various cultural products that reinterpret historical artifacts with modern aesthetics, making culture accessible and relatable to the public [24][28]. Group 2: Innovative Displays - The Guangdong Provincial Museum's booth presents creative products inspired by historical designs, such as scarves and puzzles, which effectively communicate historical narratives [20][24][27]. - The Non-Material Cultural Heritage Pavilion showcases traditional crafts like Chaozhou wood carving and Cantonese embroidery, emphasizing the revival of traditional techniques in contemporary contexts [30][33]. - The Guangzhou Cloisonné section not only displays finished products but also demonstrates the intricate production process, bridging traditional craftsmanship with modern design [40][41]. Group 3: Youth Engagement and Creativity - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Creative Design Competition features award-winning works that reflect the innovative spirit of youth, emphasizing practicality in design [47][49]. - The exhibition includes interactive experiences, such as ancient paper-making, allowing young people to engage with cultural heritage actively [55]. - The integration of cultural creativity with tourism resources is evident in products designed around famous landmarks, enhancing the travel experience with unique souvenirs [56][60]. Group 4: Cultural Consumption and Community Engagement - The market's diverse offerings encourage community interaction with Lingnan culture, fostering a sense of cultural identity and continuity through consumer participation [62][64]. - Each purchase and inquiry at the market represents a conscious choice to engage with and support cultural heritage, contributing to the vibrancy of the local culture [64][65].

快评丨在千年商 道北京路"逛文 明大集"，是什 么体验？_南方 +_南方plus 在广州北京路商 圈"赶集"，您能 想象吗？ "这个潮汕小鱼 干很好吃，买了 10包给家 人。""原来戴上 VR看以前的广 东是这个样 子。""技工学校 的学生真厉害， 很熟练地使用 3D打印！"…… 12月19日，广州 北京路步行街， 人潮涌动、气氛 热烈，文明集市 促消费系列活动 正式拉开序幕。 作为广州最古老 的中轴线，北京 路历经千年而经 久不衰，被誉 为"千年商道" 。 这个最为古老的 步行街，如今通 过现代化改造提 升以及"修旧如 旧"的文脉修 缮，让千年之感 融入现代商业活 力，成为广州乃 至粤港澳大湾区 展现消费活力的 重要窗口。而文 明集市促消费系 列活动正是着眼 于北京路商圈丰 富的历史文化和 各类商业资源， 为一批县域优 品、文旅文创、 技工院校产品等 拓展多元消费空 间，有效激活年 终经济消费潜 力。 这是一场文明集 市与北京路的双 向奔赴。消费是 畅通经济循环的 关键支点，更是 推动经济高质量 发展的强劲动 力。通过在北京 路举办文明集市 促消费系列活 动，广东为各地 县域、农文旅企 业、技工院校等 提供 ...

12月19日上午，盐城市举办"勇挑大梁作贡献绿色低碳当先锋"系列主题新闻发布会第五场——"以文化赋能经济社会发展"专场。盐城市委宣传部、市商务 局、市文广旅局、市体育局、建湖县、亭湖区相关负责人出席，系统介绍近年来盐城市坚持文化赋能，扎实做好以文化人、以文惠民、以文润城、以文兴 业，为高质量发展注入动能的总体情况，全景展现文化赋能经济社会发展的创新实践和重要成果，并回应媒体关切。 精品创作攀高峰文艺生态焕生机 文化繁荣最终要体现到层出不穷的好作品上。盐城市委宣传部副部长、市政府新闻办主任徐曼介绍，近两个月，盐城文艺迎来高光时刻，短片《候鸟人》 等4部作品亮相中国金鸡百花电影节；淮剧《赶脚》、淮海戏《解决问题》分获国家文华奖和群星奖，让盐城成为全省唯一同时获得两项国家级大奖的城 市。盐城每年制定艺术创作重点项目计划，每两年举办新创剧目调演，今年多种艺术形式百花齐放，舞剧《灼灼芳华》创新融合多元元素，广受好评。新 大众文艺生态蓬勃发展，"短剧之城"影响力持续攀升，盐城"一城千面天然影棚"的资源优势被主流媒体广泛报道。同时，实施"茉莉花开盐艺直达"行动， 依托"五个一"文化服务体系开展500余场活动，覆盖群众80万 ...

Core Insights - The tourism market in Qujing City experienced a consumption boom from October 1 to 8, with a total of 3.27 million visitors and a total tourism expenditure of 3.196 billion yuan, reflecting a year-on-year increase of 7.53% and 12.87% respectively [1] - The first Coffee Culture Carnival was a highlight of the holiday tourism market, featuring various local cultural elements and attracting participation from baristas across the country [3][4] - A total of 295 cultural and tourism activities were held during the holiday, generating significant economic and social benefits, with high exposure on social media platforms [4] Tourism Statistics - Qujing City received 3.2669 million visitors, averaging 408,400 visitors per day, a 7.53% increase year-on-year [1] - Total tourism expenditure reached 31.96 billion yuan, averaging 3.99 billion yuan per day, marking a 12.87% increase year-on-year [1] - Accommodation statistics showed approximately 385,900 overnight stays, averaging 48,200 per day, which is a 3.68% decrease year-on-year [1] Event Highlights - The Coffee Culture Carnival ran for 8 days, integrating local cultural elements and offering various consumer incentives, including 2.8 million yuan in consumption vouchers [3] - The event featured 13 music parties and professional coffee competitions, enhancing the consumer experience [3] - Traditional cultural experiences, such as the immersive night tour and Mid-Autumn Festival rituals, attracted large crowds and provided deep cultural engagement [6] Social Media Impact - The Coffee Culture Carnival gained over 3 million exposures on platforms like Douyin and Xiaohongshu, with the related "Travel to Qujing" topic exceeding 110 million exposures [4] - The event's promotional efforts included a plan for university tourism ambassadors, further increasing visibility [4] Local Infrastructure and Experience - Qujing's well-developed infrastructure and urban functions provide a solid foundation for enhancing the coffee consumption market, especially during holiday periods [5] - Cultural venues and unique street markets reported impressive visitor numbers, with the Qujing Museum and other attractions significantly boosting foot traffic and consumer spending [8]

Core Viewpoint - The successful conclusion of the three-day "Guangzhou Fair Bay Area Consumption Assistance Activity" highlights the innovative approach of integrating cultural performances, specialty product exhibitions, and interactive IP engagement to promote Pan County's ethnic culture and unique products in the Bay Area market [1][9]. Group 1: Cultural Engagement - The original ecological song and dance performances by Pan County's ethnic youth actors were a major highlight, attracting significant audience interaction and engagement [3]. - The non-heritage clay modeling display showcased lifelike creations, with children actively participating and expressing excitement about the creative process [3]. Group 2: Product Recognition - The "Pan County Quality Products" gained market recognition, with the "Miao Thirteen" herbal medicine series and "Chu Ma Han Spicy" snacks becoming popular among younger consumers [5]. - A Bay Area consumer expressed satisfaction with the spicy potato chips, noting their appealing flavor and youthful packaging, leading to recommendations to colleagues [5]. Group 3: IP and Cultural Interaction - The development of cultural products based on the "Little You Pan" image served as a connection point, with various merchandise gaining popularity during interactive sessions [7]. - Many attendees engaged with the "Youth Pan County" WeChat account to receive creative commemorative items, indicating a strong interest in the region's youth culture [7]. Group 4: Future Development - The event's success in the Bay Area is attributed to the solid foundation laid by the "Pan County Youth Friendly Consumption Season," validating the effectiveness of the "culture + consumption" model led by the "Little You Pan" IP [9]. - The Pan County Youth Committee plans to use this event as a starting point to deepen regional exchanges, enhance the brand influence of the "Little You Pan" IP, and encourage local youth involvement in rural revitalization and regional development [11].

Core Viewpoint - The establishment of the Guangdong-Hong Kong-Macao Cultural Industry Investment Fund marks a significant step towards enhancing the cultural industry in the "Leading Area for High-Quality Development" around Nankun Mountain and Luofu Mountain [1][3]. Group 1: Fund Establishment and Objectives - The Guangdong-Hong Kong-Macao Cultural Industry Investment Fund is initiated by Guangzhou Industrial Investment Group in collaboration with the China Cultural Industry Investment Fund, focusing on key sectors such as tourism, sports events, cultural creativity, and health [3]. - The fund aims to leverage a "central-local cooperation" model to stimulate diverse financial support for the cultural industry in Guangzhou [3]. Group 2: Regional Development Strategy - The fund will align closely with the strategic positioning of the "Leading Area for High-Quality Development," integrating the advantages of Guangdong's cultural industry with the ecological resources of Conghua District [3][5]. - Conghua District has adopted a development path of "ecological industrialization and industrial ecology," providing a favorable environment for emerging sectors like cultural creativity and health tourism [5]. Group 3: Future Investment Directions - The district plans to actively explore investment models in areas such as "culture + technology," "culture + consumption," "culture + AI," and "culture + healthcare" to empower the construction of the leading area [5].

Core Viewpoint - The article highlights the transformation and upgrading of the regional economy in Wansheng through innovative consumption practices, emphasizing the integration of culture, digitalization, and industry transformation to achieve high-quality development [3][6]. Group 1: New Consumption Practices - Wansheng is implementing diverse consumption practices that combine cultural elements with economic activities, such as the "Huanxin Life" platform and the summer village evening events, which enhance local cultural heritage while driving economic growth [3][5]. - The "Wansheng·Zhenzhou Source" waterfront cultural commercial district is designed to reflect local history and culture, creating a unique consumer experience that serves as a medium for cultural transmission [5]. Group 2: Digital Transformation - The integration of digital tools into traditional consumption has revolutionized efficiency, with the "Huanxin Life" platform connecting manufacturers directly with consumers, supported by government subsidies and state-owned enterprise benefits [5][6]. - This digital transformation fosters a positive cycle of consumer confidence and economic circulation, aligning with initiatives like live-streaming e-commerce to support rural revitalization [5][6]. Group 3: Policy and Market Dynamics - Wansheng's strategic policies, such as trade-in programs for automobiles and home appliances, are designed to meet substantial consumer demand while fostering new consumption scenarios like outlet malls and cultural events [6]. - The dual approach of policy guidance and market leadership stabilizes traditional sectors while nurturing emerging industries, resulting in a vibrant consumption landscape [6]. Group 4: Future Implications - The ongoing dialogue between consumption and urban development signifies that consumption is not merely a transactional activity but a means of connecting people with their city and bridging traditional and modern needs [7][8]. - This evolving consumption landscape is expected to generate significant momentum for regional development, enhancing overall quality of life and economic vitality [8].