Core Insights - The Nanjing micro-short drama industry is rapidly emerging as a significant player in the trillion-yuan market, with over 260 related enterprises and more than 1,500 high-quality productions achieving over 500 million views within 24 hours of release [1][2][3] Group 1: Industry Growth and Achievements - The short drama "He Ku Xiang Si Zhu Yu Nian," produced by Nanjing Baichuan Cultural Technology Co., surpassed 500 million views in 24 hours, marking it as a blockbuster [2] - The industry has seen a user base of 662 million in China by the end of last year, surpassing that of food delivery and ride-hailing services, with a market size exceeding 50.4 billion yuan [2] - Nanjing's micro-short drama sector has generated revenue of 4 billion yuan from 2022 to 2024, with a complete industry chain established from IP incubation to film production and precise distribution [3] Group 2: Competitive Advantages - Nanjing's micro-short drama industry benefits from its rich cultural heritage, abundant talent resources, robust industrial ecosystem, digital technology, innovative capabilities, and supportive policies, positioning it as a "hexagonal warrior" in the field [4][5] - The city hosts 54 universities that continuously supply talent in various fields related to film production, including computer science, artificial intelligence, and directing [5] Group 3: Policy and Infrastructure Support - The establishment of the Nanjing Micro-Short Drama Industry Alliance aims to enhance resource integration and address market demands, fostering collaboration among creators, production agencies, and platform operators [6][8] - The alliance will also attract talent, funding, and technology, promoting collaborative development across the industry chain [6] Group 4: Future Directions - The industry is transitioning from "scale expansion" to "quality enhancement," with experts providing insights on policy guidance, industry ecology, data support, and technological applications to navigate this critical transformation [8] - A new service app, "Nanjing 'Ju' Hao," was launched to facilitate access to filming locations, policy support, and other resources, enhancing the operational efficiency of the micro-short drama industry [7]

Core Insights - Nanjing is undergoing an industrial transformation in the micro-short drama sector, leveraging its cultural heritage and resources to tap into a trillion-yuan market [1][3] - The establishment of the Nanjing Micro-Short Drama Industry Alliance marks a significant shift from rapid growth to a focus on high-quality production [3][4] Industry Overview - Nanjing has nearly 260 micro-short drama and related companies, with over 1,500 productions expected between 2022 and 2024, generating revenue of 4 billion yuan [3] - The industry has developed a full-chain layout, including upstream IP incubation, midstream film production, and downstream precise distribution, with key players like Huasheng Book City and Beidou Zhiying [3] Alliance Formation - The Nanjing Micro-Short Drama Industry Alliance aims to integrate resources and enhance service capabilities, promoting a comprehensive ecosystem for the industry [3][4] - The alliance was initiated by several companies, including Nanjing Baichuan Cultural Technology Co., Ltd. and Nanjing Huasheng Book City Network Technology Co., Ltd., with nearly 100 initial members [3] Upcoming Developments - The launch of the "Nanjing 'Drama' Good" service app and the announcement of the "2025 Nanjing Micro-Short Drama List" highlight the upcoming projects in various genres [4] - The event showcased the policy and service systems supporting the micro-short drama industry, emphasizing the transition from scale expansion to quality improvement [4] Industry Collaboration - A resource exchange session allowed micro-short drama companies to discuss project cooperation, resource sharing, and technical support, fostering a new collaborative ecosystem [4]