Core Viewpoint - The micro-short drama market is projected to reach 100 billion yuan by 2027, with Xi'an and Zhengzhou emerging as key competitors in this space, each aiming to establish itself as a leading hub for micro-short dramas [1][14]. Group 1: Xi'an's Position - Xi'an has positioned itself as the "capital of micro-short dramas," with 60 out of 100 micro-short dramas produced in the city, housing over 600 production companies [2][5]. - The city has implemented supportive policies, including the establishment of a micro-short drama talent training base and a 50 million yuan fund to nurture professionals in the industry [5][6]. - Xi'an's cultural heritage provides a rich resource for content creation, but it faces challenges in maintaining its competitive edge amid increasing market competition [6][14]. Group 2: Zhengzhou's Growth - Zhengzhou ranks second in the country for annual micro-short drama production, with over 800 production companies and a workforce exceeding 30,000 [8][11]. - The city has seen a 29.3% increase in production companies and a fivefold increase in workforce size compared to 2023, with a market scale growth of 27.4%, reaching 2.3 billion yuan [12][13]. - Zhengzhou aims to establish itself as a "creation capital" by 2027, with plans to develop influential production bases and produce around 50 high-quality micro-short dramas [13][14]. Group 3: Competitive Dynamics - The competition between Xi'an and Zhengzhou reflects a broader struggle for resources, production models, and urban capabilities in the micro-short drama industry [14]. - Both cities are striving to balance rapid growth with the need for quality content, facing the challenge of transitioning from quantity to quality in their productions [14].

文 | 《BUG》栏目 徐苑蕾 （横店短剧拍摄现场） 报告数据显示，2021年至2023年，我国微短剧市场规模分别为3.68亿元、101.7亿元、373.9亿元。2024 年，中国微短剧市场规模攀升至505亿元，首次超过了电影票房。 在此背景下，横店自然成了微短剧的"生产工厂"，甚至被人称为"竖店"。官方数据显示，2024年，横店 接待竖屏微短剧剧组逾1190个，今年前7月，横店竖屏微短剧剧组接待量已超过2300个，超过2024年全 年。 "日薪5000元，急招'霸总爹'！"近日，一则短剧招募中老年演员的消息在社交平台疯传，引发银发族"演 员梦"热潮。《BUG》栏目实地探访横店，发现所谓"高薪"背后实际上隐藏着的是高价培训陷阱与行业 虚假宣传。 热潮仍在，但也暗流涌动。多位短剧从业者透露，今年春节后，横店短剧剧组数量有所减少，部分现代 剧剧组外迁至西安、郑州等地。 一位短剧制片人坦言，横店虽在古装场景和产业链上优势显著，但现代剧场景老旧，成本攀升，让不少 剧组转向政策更优、场地更便宜的拍摄地。 微短剧的工厂 吴曾是一名资深美术道具师，已经在横店打拼了11年。过去，他的主要工作是为电视剧、网剧等长视频 项目打造 ...

Group 1 - The establishment of the micro-short drama review service center in Xinxiang City is the first of its kind in Henan province, filling a critical gap in the micro-short drama industry chain and promoting healthy and orderly development of the industry [1] - The Pingyuan Demonstration Zone has built three micro-short drama shooting bases and integrated 158 filming locations, creating a "15-minute shooting resource service circle" that hosts over 200 film crews monthly and generates employment for more than 3,000 people [1] - The center will enable local completion of key processes such as preliminary review and content audit, effectively shortening project cycles and reducing operational costs, while providing one-stop services for creators [1] Group 2 - New projects have been signed between Xinxiang Taikuku Film and Television Co., Ltd. and Zhengzhou Mingyang Media Co., Ltd. with the Pingyuan Demonstration Zone to further develop an ancient costume short drama shooting base [2] - Several micro-short drama shooting plans have been initiated by Henan Yueyi Vertical Screen Film Industry Co., Ltd. and Zhengzhou Yaqi Film Industry Co., Ltd. in Xinxiang, covering diverse themes such as rural revitalization, urban emotions, and historical culture [2]

Core Insights - The micro-short drama industry is experiencing strong growth, with Shenzhen increasing its support for this sector through the establishment of dedicated service centers [1][2] - The market size of China's micro-short drama industry is projected to reach 50.5 billion yuan in 2024, surpassing the total box office revenue for the year [2] Group 1: Shenzhen's Initiatives - Shenzhen has launched the Micro-Short Drama Service Center to provide comprehensive support for production teams, including project planning, resource coordination, and professional training [1] - The city has implemented measures to promote high-quality development in the micro-short drama industry, including financial support of up to 5 million yuan for qualifying projects [1] Group 2: National Trends - Other cities like Beijing and Shanghai are also taking steps to support the micro-short drama industry, with Beijing's broadcasting authority outlining key drivers for growth, including policy support and technological innovation [2] - The micro-short drama market is experiencing significant overseas growth, with potential user numbers expected to reach between 200 million and 300 million globally [2] Group 3: Industry Dynamics - The micro-short drama sector is characterized by two main forces: the "national team," which focuses on integrating cultural tourism with micro-short dramas, and "internet giants," which are entering the space for strategic positioning and competition [2]

Core Insights - The micro-short drama industry is experiencing rapid growth, with film and television bases emerging across the country, indicating a positive outlook for the next 5-10 years [1][22] - There is a disparity in the distribution of micro-short drama bases across regions, with cities like Xi'an and Zhengzhou having well-developed industrial chains, while many southern bases lack competitive advantages [2][22] - The competition among mid-tier bases is intensifying, leading to various promotional activities and incentives to attract production teams [3][22] Current Status of Film and Television Bases - The current landscape shows a surge in micro-short drama bases, particularly in regions with strong industrial support like Xi'an and Hengdian [2] - Bases are offering comprehensive services, allowing production teams to operate with minimal setup, including team assembly and equipment provision [2][8] - The "80/20 rule" is evident, where a small number of bases attract the majority of projects, while others struggle with high costs and competition [3][8] Strategies for Competition Scene Optimization - Bases are focusing on enhancing their scene offerings to meet the diverse needs of production teams, with an emphasis on specialization and professionalization [9][11] - For example, the Lin Ying Factory has expanded its shooting scenes by 125% to accommodate more projects [11] Support Services - Efficiency is a key focus, with bases developing systems to streamline scheduling and logistics for production teams [12][14] - The integration of comprehensive facilities allows for quick transitions between scenes, reducing downtime for crews [15][17] Talent Development - There is a growing emphasis on talent acquisition, with many bases collaborating with universities to train and supply skilled professionals for the industry [20][22] - This initiative aims to address the increasing demand for qualified personnel in the rapidly expanding micro-short drama sector [20] Review Processes - To cope with the rising number of productions, some bases are establishing review centers to expedite the approval process for micro-short dramas [21][22] Future Outlook - The micro-short drama production capacity is expected to continue growing over the next five years, driven by increasing demand [22] - Competition among bases is anticipated to intensify, particularly in cities with strong development prospects like Zhengzhou and Xi'an [22] - Many bases are also exploring international opportunities by creating overseas shooting environments to cater to the growing demand for content in foreign markets [24][25]

Core Viewpoint - The Shenzhen government has implemented measures to promote the high-quality development of the micro-short drama industry, aiming to establish Shenzhen as a film and television industry hub in the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 1: Policy Measures - The measures include support for micro-short drama enterprises, projects, and platforms to foster industry growth [1] - The policy encourages excellent script creation, supports filming locations, and promotes the export of micro-short dramas [1] - Financial support includes grants of up to 2 million yuan for outstanding works and assistance for the construction of micro-short drama theme parks [1]

Core Insights - The micro-short drama industry in Henan is experiencing explosive growth, with the province's production volume ranking among the top three in the country for two consecutive years, accounting for approximately 40% of national capacity [5][10] - Zhengzhou is emerging as a key hub for micro-short drama production, with over 5,000 works registered for 2024 and a vision to become the "capital of micro-short dramas" [5][10] - The rapid increase in filming activity has led to a significant rise in demand for filming locations and talent, with production schedules often booked out weeks in advance [6][10] Industry Dynamics - The micro-short drama sector is characterized by lightweight production, short cycle iterations, and strong monetization potential, aligning well with Zhengzhou's advantageous location, cost-effectiveness, and rich human resources [8][10] - The industry has seen a surge in local talent and external investments, creating a vibrant ecosystem that enhances production capabilities and efficiency [10][11] - The average daily wage for lead actors in Zhengzhou ranges from 2,000 to 10,000 yuan, attracting talent back to the region due to increased opportunities and proximity to home [7][10] Economic Impact - The micro-short drama industry is revitalizing local economies, with increased job opportunities in various sectors such as catering, accommodation, and transportation, benefiting local communities [9][10] - Companies like Zhengzhou Tianqiao E-commerce have transitioned from web content to producing 80 short dramas monthly, achieving an annual output value exceeding 1 billion yuan [9][10] - The industry has created a complete production chain from scriptwriting to distribution, enhancing collaboration and quality of content [10][11] Future Outlook - The government is actively supporting the micro-short drama industry, with plans to establish Zhengzhou as a creative hub and implement policies to foster growth [11][12] - The industry is shifting from a focus on quick profits to a more sustainable, professional production model, aiming for long-term viability [14][15] - There is a consensus among industry stakeholders that building a centralized headquarters for micro-short dramas is essential to mitigate competition and enhance resource efficiency [15][16]