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BOSS直聘二季度财报:AI应用于招聘服务优化和经营效率提升
Qi Lu Wan Bao· 2025-08-20 14:05
Core Viewpoint - BOSS Zhipin reported strong growth in user base, revenue, and profitability for Q2 2025, driven by improvements in the recruitment market and the application of AI technology across its operations [1][3][6] Financial Performance - In Q2 2025, the company achieved revenue of 2.102 billion yuan, a year-on-year increase of 9.7%, surpassing market expectations [1] - Revenue from the recruitment segment was 2.078 billion yuan, up 9.8% year-on-year [1] - Net profit reached 710 million yuan, showing significant growth, while adjusted operating profit was 880 million yuan, reflecting a 33.4% increase year-on-year [3] User Growth and Engagement - As of June 30, 2025, the number of paid enterprise clients reached 6.5 million, a year-on-year increase of 10.2% [1] - The average monthly active users (MAU) for the app rose to 63.6 million, a 16.5% increase year-on-year [1] AI Integration and Development - The company continues to enhance its AI capabilities, applying AI in product development, customer service, and operational efficiency [3][7] - The number of users utilizing AI tools for job searching and recruitment is on the rise, with AI-driven features improving user experience and efficiency [3][4] - AI tools are being used to optimize job postings and assist in candidate matching, with a focus on enhancing rather than replacing human roles [4][6] Market Outlook - Multiple institutions, including Goldman Sachs and Morgan Stanley, have positive outlooks on BOSS Zhipin, citing the potential of AI technology to enhance business development and user experience [6] - International long-term investors have increased their holdings in BOSS Zhipin during Q2 [6] Security Enhancements - The security team has intensified the use of AI to improve risk control capabilities, enhancing the identification of violations and improving user safety [7] - AI is being utilized for daily inspections and risk alerts, providing timely notifications to users [7]