这些品牌化的西瓜，从瓜熟蒂落的那一刻起，就被贴上了"身份证"，也就是"申农链"溯源二维码，消费 者扫码就能知晓产地、种源等信息。 总台记者 钱佳仪：天气炎热，西瓜销售旺盛。我所在的浦东新区书院镇，是本土西瓜顶流"南汇 8424"的产地之一，在这个生产基地，西瓜进入了收获的晚期。 （央视财经《经济信息联播》）大暑节气，湿热交蒸，正是吃西瓜的时节。在我国，目前西瓜种植面积 2000多万亩，年产量稳定在6000万吨左右，平均每人每年消耗西瓜将近100斤。这么多的西瓜怎么吃？ 先去上海，看看上海人的吃瓜数据。 编辑：王昕宇 在上海最大的水果批发市场和重要集散地——西郊国际农产品交易中心，来自全国多个产地的西瓜正源 源不断汇入，保障一年四季不间断供应。 初步统计，2024年，上海人共吃掉西瓜40万吨左右。 上海某农产品交易有限公司副总经理 陆立力：现在上海消费的一种习惯，从整个消费量或者说交易量 来看的话，偏向于品牌化、小果型的，瓤有白色、黄色、粉色、红色的。 转载请注明央视财经 上海某农产品种植专业合作社负责人 应雄："南汇8424"属于中果型，一般性的大小在6斤到12斤之间， 口感爽口脆甜，有种入口即化的感觉，一般 ...

Core Insights - The annual Daxing Watermelon Festival showcases the evolution of the watermelon industry from a focus on size to a diverse range of varieties and qualities [1][5] - The current "King of Watermelons" weighs 195.5 pounds, setting a new record, and reflects advancements in cultivation techniques and seed selection [2][3] Group 1: Industry Trends - The watermelon industry has shifted from prioritizing large sizes to embracing diversity in types, including small and medium-sized watermelons [5][9] - The introduction of multiple categories in the competition, such as medium and small watermelon groups, indicates a market trend towards high-quality, smaller varieties [5][9] Group 2: Cultivation Techniques - Successful cultivation of large watermelons requires meticulous attention to factors like water, light, and soil conditions, akin to raising a child [2][11] - Advanced techniques, such as grafting and the use of specific seed varieties like Jingxin No. 8, are crucial for achieving record weights [10][11] Group 3: Market Impact - The Daxing Watermelon Festival serves as a platform for farmers to exchange cultivation experiences and improve production efficiency [9][12] - The increasing variety of watermelon types in the market has led to a rise in consumer interest and sales, with farmers adopting innovative practices to enhance quality [15]