广东推进主流媒体系统性变革再出实招。南都N视频记者获悉，近日，广东主流媒体系统性变革观察站 项目在广州正式启动。在广东省委宣传部指导下，复旦大学新闻学院在南方报业传媒集团等省市8家主 流媒体设立观察站，为广东主流媒体系统性变革"把脉开方"，提供智力支撑。 南方都市报积极投身主流媒体系统性变革，在优化媒体布局、做强深度报道、建强媒体大号、提升引导 能力、强化技术赋能等方面持续探索，取得了一系列成果。 广东主流媒体以开放姿态推进改革 广东作为改革开放的先行地、媒体变革的试验田，聚集了一批具有全国影响力的主流媒体，自去年正式 启动系统性变革以来，各媒体在实践中积累了一些宝贵经验，但也面临着变革攻坚的共性难题和个性痛 点，需要进一步加强探索。 复旦大学新闻学院依托深厚学术积淀、跨学科研究优势以及对传媒行业发展规律的长期研究和精准把 握，与广东合作开展主流媒体系统性变革观察站项目，通过实地调研、座谈交流、长期观察等形式，总 结经验、剖析痛点、提炼路径。 复旦大学新闻学院将按照"分组定点"的调研机制，选派骨干力量，通过年度调研、常态化座谈交流、专 题项目跟踪调研等形式，深入参与8家媒体"策、采、编、发、传"等内容生产全链 ...

12月11日，由中国经济传媒协会主办的"2025中国经济传媒大会"在北京举行。大会以"以媒聚力建设现 代化产业体系"为主题，邀请部委专家学者、业界人士围绕党的二十届四中全会精神，解读"十五五"发 展目标和重点任务，交流主流媒体推进系统性变革的经验体会。 今年来，"南都即时"推出了多个重磅经济报道策划。蛇年开春，记者走进车间工厂、对话工匠大师，推 出《年味里的广东经济学》专题报道，从特色年味产品里看广东经济发展的方法论和新气象。专题报道 获"学习强国"平台转载，多次登上微博同城热搜，香港通传媒、中国驻大阪总领事等机构及人士在境外 平台点赞。 4月，美国滥施关税破坏全球经济发展态势。"南都即时"推出《关税冲击下的广东突围》专题报道，深 度走访记录广东各行各业充分研判、科学谋划、主动调整，于市场变局中开产业新局的探索实践。报道 被人民日报、大湾区之声等权威媒体转载，获中国记协约稿并刊文；还获中国驻大阪总领事薛剑、中国 驻加拿大使馆文化新闻处参赞等权威人士点赞转发。 党的二十届四中全会胜利举行、"十四五"主要目标任务即将胜利完成、粤港澳联合承办的十五运会举行 等多重背景下，南都率先推出专题策划《大湾区就是这个味》，多 ...

Core Viewpoint - Southern Media Group is initiating a comprehensive systemic reform to enhance its media presence and engagement by focusing on social hotspots, economic issues, international events, cultural tourism, and public welfare, with a particular emphasis on developing 20 new media IPs, including "Nandu Instant" [1] Group 1: Nandu Instant's Features and Achievements - "Nandu Instant" is recognized for its rapid reporting and has won multiple awards, including the Guangdong News Award and the China News Award, showcasing its commitment to timely and impactful journalism [1] - The platform has published over 46,700 articles and achieved a total distribution flow exceeding 14.5 billion, highlighting its extensive reach and influence in the media landscape [2] - Nandu Instant has successfully created a series of impactful reports that resonate with global audiences, such as "Guangdong IPs Going Global," which have been recognized as exemplary cases by national media authorities [2] Group 2: News Expansion and Engagement - The platform emphasizes the importance of follow-up reporting, effectively capturing secondary angles of news stories, as demonstrated by its coverage of a car accident in Shaoguan, which generated significant media attention and public engagement [3] - Nandu Instant has launched initiatives like "True or False Instant Check" to debunk rumors and verify facts, achieving over 54 million views, thus reinforcing its role as a reliable news source [3] - The platform's live commentary and expert analysis on major international events have garnered substantial public interest, with one event reaching over a million views [4] Group 3: Investigative Reporting and Social Impact - Nandu Instant has produced investigative reports that address pressing social issues, such as the "Human Meat Box" incident, which led to widespread media coverage and prompted governmental action against related illegal activities [6] - The platform's commitment to social governance is evident in its upcoming series on "Pathological Traffic," which aims to provide actionable recommendations for improving online spaces [6] - The coverage of the "Sports Fan Economy" during the 2024 Paris Olympics has sparked significant public discourse and engagement, with over 20 million views, reflecting the platform's ability to address contemporary societal issues [7] Group 4: Global Outreach and Cultural Representation - Nandu Instant has effectively engaged with global topics, providing multilingual coverage on significant international events, which has reached over 580 million views [8] - The platform has highlighted cultural narratives, such as the global reputation of Guangdong lychee, showcasing how local culture can resonate on an international scale [9] - Through various initiatives, Nandu Instant has successfully positioned itself as a key player in shaping narratives around China's global contributions and cultural diplomacy [8][9]