Core Viewpoint - Guangdong is advancing a systematic reform of mainstream media, with the establishment of observation stations to provide intellectual support for this transformation [1][2][3] Group 1: Systematic Reform Initiatives - The observation station project, guided by the Guangdong Provincial Publicity Department and in collaboration with Fudan University, aims to analyze and support the systematic reform of mainstream media in Guangdong [1][2] - The project will involve in-depth research and evaluation of the media's organizational structure, management mechanisms, and assessment methods to identify pain points and successful experiences [2][3] Group 2: South China Morning Post's Innovations - South China Morning Post (Nanfang Dushi Bao) is actively pursuing systematic reform by integrating its news and video platforms into a new client called "Nanfang N Video," which aims to become a leading urban media platform [4] - The new client focuses on video products, in-depth reporting, and opinion commentary, achieving over 50 million downloads and ranking among the top news apps in the province [4] Group 3: Deep Reporting and Audience Engagement - The "Nandu Instant" IP, operated by the deep investigation department, has produced a variety of multimedia products, achieving over 14.7 billion total distribution traffic and winning multiple journalism awards [5] - The investigative report "Human Meat Box" led to significant media follow-up and legal actions against criminal groups, showcasing the media's role in constructive public opinion supervision [5] Group 4: Social Media Influence - As of December 2025, the South China Morning Post's Weibo account surpassed 20.05 million followers, with numerous topics trending on social media platforms [6] - The media's WeChat video account achieved over 2 billion views, and its WeChat and Weibo accounts ranked among the top in terms of original influence [6] Group 5: Fact-Checking and Public Engagement - The "True and False Instant Check" column has produced over 300 reports to counter online rumors, contributing to a clearer online environment and receiving recognition from various media outlets [6] - The column's efforts have been integrated into Guangdong's public opinion guidance initiatives, enhancing the media's role in legal education and public awareness [6] Group 6: Technological Empowerment - The AIGC studio is focusing on AI content creation and production process optimization, aiming to innovate and commercialize media operations [7] - The self-developed N+ Smart Drawing platform has been recognized as an innovative case in media technology application [7]

Group 1 - The "2025 China Economic Media Conference" was held in Beijing, focusing on the theme of building a modern industrial system through media collaboration [1] - The "Nandu Instant" team from Southern Metropolis Daily was recognized as the "2025 Economic Reporting Integration and Communication Innovation Team" [1] - The "Nandu Instant" team's report titled "Q&A on Chinese-style Modernization" was selected as a premium case for promoting comprehensive deepening reform [2] Group 2 - The "Q&A on Chinese-style Modernization" series showcased innovative practices in various fields, including education, technology, and cultural heritage, reflecting the responses of representatives to modernization efforts [2] - The series produced multi-language content, achieving over 5 million views and multiple reprints by authoritative platforms and media [2] - The "Nandu Instant" team has launched several impactful economic reports, including "The Taste of Guangdong Economy" and "Breaking Through Tariff Impacts in Guangdong," which received recognition and reprints from major media outlets [3][4] Group 3 - The "Nandu Instant" workspace was named one of the top 20 innovative teams at the conference, highlighting its competitive edge in rapid reporting and multimedia content [5] - The workspace has produced nearly 50,000 articles, generating over 14.7 billion views across various channels [6] - The team has effectively engaged in public opinion supervision, leading to significant media coverage and recognition for impactful investigative reports [7]

Core Viewpoint - Southern Media Group is initiating a comprehensive systemic reform to enhance its media presence and engagement by focusing on social hotspots, economic issues, international events, cultural tourism, and public welfare, with a particular emphasis on developing 20 new media IPs, including "Nandu Instant" [1] Group 1: Nandu Instant's Features and Achievements - "Nandu Instant" is recognized for its rapid reporting and has won multiple awards, including the Guangdong News Award and the China News Award, showcasing its commitment to timely and impactful journalism [1] - The platform has published over 46,700 articles and achieved a total distribution flow exceeding 14.5 billion, highlighting its extensive reach and influence in the media landscape [2] - Nandu Instant has successfully created a series of impactful reports that resonate with global audiences, such as "Guangdong IPs Going Global," which have been recognized as exemplary cases by national media authorities [2] Group 2: News Expansion and Engagement - The platform emphasizes the importance of follow-up reporting, effectively capturing secondary angles of news stories, as demonstrated by its coverage of a car accident in Shaoguan, which generated significant media attention and public engagement [3] - Nandu Instant has launched initiatives like "True or False Instant Check" to debunk rumors and verify facts, achieving over 54 million views, thus reinforcing its role as a reliable news source [3] - The platform's live commentary and expert analysis on major international events have garnered substantial public interest, with one event reaching over a million views [4] Group 3: Investigative Reporting and Social Impact - Nandu Instant has produced investigative reports that address pressing social issues, such as the "Human Meat Box" incident, which led to widespread media coverage and prompted governmental action against related illegal activities [6] - The platform's commitment to social governance is evident in its upcoming series on "Pathological Traffic," which aims to provide actionable recommendations for improving online spaces [6] - The coverage of the "Sports Fan Economy" during the 2024 Paris Olympics has sparked significant public discourse and engagement, with over 20 million views, reflecting the platform's ability to address contemporary societal issues [7] Group 4: Global Outreach and Cultural Representation - Nandu Instant has effectively engaged with global topics, providing multilingual coverage on significant international events, which has reached over 580 million views [8] - The platform has highlighted cultural narratives, such as the global reputation of Guangdong lychee, showcasing how local culture can resonate on an international scale [9] - Through various initiatives, Nandu Instant has successfully positioned itself as a key player in shaping narratives around China's global contributions and cultural diplomacy [8][9]