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全面启动!南方报业系统性变革未来三年要干这些大事……
Nan Fang Du Shi Bao· 2025-07-04 03:36
Core Viewpoint - Southern Media Group is initiating a systematic transformation to enhance its media capabilities and user services, aiming to become a leading mainstream media group in China within three years [5][9][13]. Group 1: Systematic Transformation - The transformation focuses on four dimensions: self-revolution to drive media change, enhancing user service to guide content production, reforming systems to stimulate innovation, and improving evaluation mechanisms to boost reform dynamics [2][5][9]. - The group aims to consolidate integrated production, operation, technical support, and management to enhance content influence and media operational capabilities [5][9][10]. Group 2: Media Structure and Strategy - Southern Media Group will optimize its media layout, emphasizing the unique positioning of each media outlet, such as "Southern Daily" as a party newspaper and "Southern Weekend" for quality content [9][10][11]. - The group plans to strengthen its media matrix, integrating various platforms like Southern+ and South to enhance collaborative efforts and expand its influence [10][11][20]. Group 3: User-Centric Approach - The group will implement a "Direct Link Audience Plan" to deepen user engagement across five levels of regional service, creating a new service model that combines online and offline interactions [16][17]. - Southern Media Group aims to enhance user service by connecting with essential sectors like healthcare and education, developing practical platforms for community engagement [16][17]. Group 4: Technological Empowerment - The establishment of the Southern Smart Media Cloud aims to integrate media resources across provincial, municipal, and county levels, enhancing content production and distribution [17][20]. - The group will promote an open production model, encouraging user participation in content creation alongside professional journalists and AI tools [17][20]. Group 5: Resource Allocation and Management - Southern Media Group is adopting a flat management structure to facilitate cross-media collaboration, launching 15 media brand studios to enhance content production efficiency [22][23]. - The group will implement a unified evaluation system focusing on traffic, quality, and quantity to optimize performance assessment and resource allocation [23][24].