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途虎门店增至6874家稳居行业龙头 引入政府补贴带动消费提速
Bei Ke Cai Jing· 2025-03-24 07:21
Core Viewpoint - Tuhu Car Maintenance has demonstrated strong growth and market leadership by expanding its store network and enhancing service quality, while also responding to consumer demand and government policies to stimulate consumption [1][6][7] Group 1: Store Expansion and Market Position - As of the end of 2024, Tuhu Car Maintenance has 6,874 service stores, an increase of 965 stores from the end of 2023, solidifying its position as an industry leader [1] - The company has achieved over 95% coverage in 318 prefecture-level administrative regions and 66% coverage in county-level regions with more than 20,000 passenger vehicles [2] - Tuhu aims to provide standardized, transparent, and professional automotive maintenance services in lower-tier cities, enhancing service accessibility for consumers [2] Group 2: Support for Offline Stores - In response to challenges in the automotive service industry, Tuhu has invested nearly 100 million yuan to support its offline stores [3][4] - The company increased its online and offline promotional spending by 250 million yuan compared to 2023, resulting in a 14% increase in average promotional expenses per store [5] - Tuhu's initiatives led to a more than 5% year-on-year increase in same-store user numbers, with over 90% of stores maintaining profitability by the end of 2024 [5] Group 3: Product and Service Quality Enhancement - Tuhu has focused on improving product diversity and quality, launching new products such as Bosch and Saudi Aramco-Shell motor oils, which have been well-received in the market [6] - The company has seen a 270% year-on-year increase in sales of hybrid motor oils, reflecting its adaptation to the growing market for hybrid vehicles [6] - Customer satisfaction exceeded 95% across the platform, with a 62.3% repurchase rate, an increase of 3 percentage points from 2023 [7] Group 4: Government Collaboration and Consumer Incentives - Tuhu has collaborated with local governments to implement consumer subsidy policies, including a trade-in voucher program for various product categories [7] - The company's efforts in aligning with national consumption promotion policies have positioned it as a model for enhancing supply quality and stimulating consumer demand in the automotive service market [7]