Core Insights - The article highlights the successful development of local agricultural products in Fangcheng County, emphasizing the transformation of traditional specialties into standardized, industrialized, and branded products that contribute to rural revitalization and farmers' income growth [1][2]. Group 1: Agricultural Development - Fangcheng County has implemented agricultural development plans focusing on ten core industries, establishing a modern agricultural system that integrates various elements such as land, capital, and technology [2]. - The county has cultivated over 34 agricultural leading enterprises, benefiting nearly 100,000 people by integrating them into the industrial chain [2][5]. Group 2: Product Success Stories - The production of Fangcheng Hui Mian (a local noodle dish) has flourished, with over 2,800 businesses generating an annual output value of approximately 1 billion yuan, directly creating 20,000 jobs and indirectly supporting over 50,000 [3]. - The Hui Mian industry has adopted strict production standards and innovative freezing techniques to maintain quality, leading to a significant increase in online sales, surpassing 1 million units and generating over 30 million yuan in revenue [3][4]. Group 3: Branding and Marketing - The county has actively promoted its agricultural products through online and offline channels, leveraging e-commerce platforms and live-streaming sales to enhance visibility and sales [3][4]. - The "Bohuang Golden Pear" has gained international recognition, with sales reaching over 800 tons during the harvest season, showcasing the effectiveness of digital marketing strategies [4][5]. Group 4: Future Prospects - Fangcheng County aims to continue transforming traditional agriculture into standardized, industrialized, and branded products, enhancing the market competitiveness of its agricultural brands [5].

Core Insights - The article highlights the successful transformation of the pear industry in Bo Wang Town, Henan, led by "new farmers" Zheng Haiou and her team, who have established a complete supply chain from production to market [1][2]. Group 1: Industry Overview - Bo Wang Town has over 20,000 acres of golden pear orchards, which are currently in peak harvest season, showcasing the region's agricultural potential [1]. - The introduction of modern agricultural practices, including IoT systems for monitoring tree growth and environmental conditions, has significantly improved both yield and quality [2]. Group 2: Business Model and Sales Strategy - The couple transitioned from traditional farming to a more modern approach, resulting in daily shipping volumes increasing from a few orders in 2015 to over 30,000 orders currently [2]. - Direct-to-consumer (B2C) sales have proven to be the most effective channel, enhancing customer satisfaction and repeat purchase rates, with plans to expand into international markets [2]. Group 3: Quality Control and Value Addition - Quality control is emphasized, with rigorous selection processes ensuring only the best pears are shipped, while lower-quality fruits are repurposed for processing into products like pear syrup and organic fertilizer [3]. - The focus on secondary processing is seen as essential for enhancing the value chain and supporting rural revitalization efforts [3].