Core Insights - The article highlights the successful transformation of the pear industry in Bo Wang Town, Henan, led by "new farmers" Zheng Haiou and her team, who have established a complete supply chain from production to market [1][2]. Group 1: Industry Overview - Bo Wang Town has over 20,000 acres of golden pear orchards, which are currently in peak harvest season, showcasing the region's agricultural potential [1]. - The introduction of modern agricultural practices, including IoT systems for monitoring tree growth and environmental conditions, has significantly improved both yield and quality [2]. Group 2: Business Model and Sales Strategy - The couple transitioned from traditional farming to a more modern approach, resulting in daily shipping volumes increasing from a few orders in 2015 to over 30,000 orders currently [2]. - Direct-to-consumer (B2C) sales have proven to be the most effective channel, enhancing customer satisfaction and repeat purchase rates, with plans to expand into international markets [2]. Group 3: Quality Control and Value Addition - Quality control is emphasized, with rigorous selection processes ensuring only the best pears are shipped, while lower-quality fruits are repurposed for processing into products like pear syrup and organic fertilizer [3]. - The focus on secondary processing is seen as essential for enhancing the value chain and supporting rural revitalization efforts [3].