Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2 - Museums play a significant role in promoting innovation among Beijing's time-honored brands, serving as a core engine for activating brands and connecting to the future [3] - The general manager of Yidege Ink, Bai Bing, highlighted that Yidege, founded in 1865, aims to create a small yet refined museum to promote its brand history and the culture of Chinese stationery [3] - Unlike traditional museums, time-honored brand museums focus on cultural exploration and skill inheritance, which is essential for the commercial vitality of these brands [3] Group 3 - Innovation is crucial for time-honored brands, as demonstrated by Yidege's efforts to enhance consumer engagement through deep brand storytelling and museum experiences [4] - Yidege has introduced museum-exclusive products and adopted youthful packaging designs to attract younger consumers, utilizing vibrant colors and animation [4] - The museum employs live streaming and new media to increase awareness of time-honored brands among younger audiences [4]