Group 1: Core Insights - The salon focused on the theme of "finding the consumption power of time-honored brands," highlighting the transition of these brands from product innovation to cultural systematization [1] - The concept of "living heritage" is emphasized as a key differentiator for time-honored brands operating museums, which leverage unique products, deep cultural roots, and craftsmanship [3][4] - The integration of cultural and commercial attributes in museums presents both opportunities and challenges for time-honored brands [6] Group 2: Museum Strategies - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually, showcasing the importance of active cultural engagement [3] - The "museum-store integration" model adopted by Cai Bai Gold Jewelry Museum allows for a seamless connection between cultural experiences and consumer engagement [7][8] - The One-Character Pavilion aims to enhance brand storytelling and promote consumption through innovative approaches, including customized products and modern packaging designs [9]

Core Insights - The event "Cross-Boundary Empowerment, Intelligent Creation of the Future" organized by the China Writing Brush Association aimed to break industry barriers and draw lessons from the agricultural sector to address challenges in the writing brush industry [1] Group 1: Industry Challenges and Recommendations - The industry faces a "three more, three less" issue, indicating an over-reliance on traditional management and a lack of data-driven analysis [2] - Establishing a big data platform and a product traceability system is essential for transitioning from experience-driven to data-driven operations [2] - The industry should shift from "selling products" to "selling services" to enhance consumer experience and engagement [3] Group 2: Brand Development and Market Expansion - The writing brush industry suffers from a lack of brand recognition despite having historical significance, and products are often undifferentiated [4] - Recommendations include building strong internal quality standards and effectively communicating brand stories to enhance market presence [4] - The industry should focus on product innovation, expand sales channels, and create engaging consumer experiences [6][7] Group 3: Standards and Quality Control - There are challenges in the implementation of existing national and industry standards, including difficulties in execution, updating, and supervision [5] - Suggested actions include enhancing training on standards, establishing product inspection mechanisms, and updating standards to keep pace with industry developments [5] Group 4: Future Directions - The insights gained from the agricultural sector highlight the need for the writing brush industry to adopt data sharing, brand promotion, and innovative management practices [7] - The event served as a platform for long-term collaboration between different industries, emphasizing the importance of learning from each other [7][8]

Core Viewpoint - The 55th National Writing Tools Expo will be held from October 9 to 12 in Xi'an, showcasing the development of traditional Chinese writing tools, particularly the "Fu Pen," which integrates traditional craftsmanship with modern creativity [1][9]. Group 1: Event Overview - The expo aligns with national cultural development strategies and provides a platform for exhibitors to leverage growth opportunities [1]. - The "Fu Pen" from the Shanjian Lake Pen Town is highlighted as a key attraction, representing a blend of traditional culture and modern design [1][2]. Group 2: Product Development - The "Fu Pen" is a collaborative effort between Yao Yulin and her husband Yang Wen, focusing on both the technical aspects of pen-making and the cultural significance of the product [2]. - The product aims to redefine the perception of traditional lake pens, making them portable cultural symbols rather than mere decorative items [2]. Group 3: Production and Employment - The "Fu Pen" workshop plans to increase monthly production capacity to 5,000 units, creating more job opportunities for local villagers [2][6]. - The workshop employs 12 low-income villagers, increasing their average monthly income by over 3,000 yuan [6]. Group 4: Sustainability and Innovation - Yao Yulin incorporates eco-friendly practices in the production process, using local natural materials and optimizing traditional methods to achieve zero waste [3]. - Innovative product lines, such as the "Canal Boat Pen" and "Blue and White Porcelain Pen," have achieved annual sales of 50,000 sets, contributing to 40% of the workshop's total revenue [3]. Group 5: Digital Transformation - The workshop has embraced digital tools, creating a live-streaming platform to train a new generation of hosts and expand sales channels beyond traditional retail [5]. - Sales have doubled compared to the previous era dominated by physical stores, with products reaching a national audience through online platforms [5]. Group 6: Community Impact - The workshop's operations have led to a 65% increase in annual revenue, significantly benefiting local communities and addressing the challenges faced by rural women [6]. - Yao Yulin has trained over 400 rural women in pen-making skills, resulting in the establishment of female-led e-commerce teams that have processed over 600,000 orders [6]. Group 7: Future Prospects - The initial batch of 2,000 "Fu Pens" sold out quickly, with total sales exceeding 20,000 units, and plans to further increase production capacity to 20,000 units per month [8]. - The couple's efforts in promoting the "Fu Pen" and engaging with local artisans are expected to enhance the visibility of traditional craftsmanship at the upcoming expo [9].

北京商报讯（记者 刘一博 冯若男）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新 消费场景、深度挖掘消费潜能的重要力量。9月14日，作为深蓝智库年度论坛系列活动，以"寻找老字号 消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 博物馆对北京老字号创新的推动作用是多维度且深刻的，它远不止是一个展示历史的"陈列室"，更是一 个激活品牌、连接未来、赋能创新的核心引擎。 北京一得阁墨业总经理白冰在圆桌对话环节中表示，一得阁创立于1865年，今年正值160周年。近年 来，北京市致力于将北京打造成博物馆之城，一得阁博物馆想要打造成为一个小而精的场所，通过博物 馆宣传一得阁的品牌历史以及中国文房四宝文化。事实上，老字号博物馆与传统博物馆不同，老字号博 物馆除了发掘背后文化的同时，也聚焦技艺传承。这一过程本身就是商业生命力的延续。 博物馆成为老字号传统文化与技艺传承重要抓手的同时，也借助持续创新不断撬动商业发展。白冰指 出："老字号创新是非常重要的课题，近年来一得阁通过挖掘品牌深度以促进消费力提升。一得阁近年 来也在尝试各种创新方式让年轻人回到书桌前。我们深刻挖掘自身品牌故事，并在博物馆中将一个个故 ...

北京一得阁墨业总经理白冰在圆桌对话环节中表示，一得阁创立于1865年，今年正值160周年。近年来，北京市致力于将北京打造成博物馆之城，一得阁博 物馆想要打造成为一个小而精的场所，通过博物馆宣传一得阁的品牌历史以及中国文房四宝文化。事实上，老字号博物馆与传统博物馆不同，老字号博物馆 除了发掘背后文化的同时，也聚焦技艺传承。这一过程本身就是商业生命力的延续。 博物馆成为老字号传统文化与技艺传承重要抓手的同时，也借助持续创新不断撬动商业发展。白冰指出："老字号创新是非常重要的课题，近年来一得阁通 过挖掘品牌深度以促进消费力提升。一得阁近年来也在尝试各种创新方式让年轻人回到书桌前。我们深刻挖掘自身品牌故事，并在博物馆中将一个个故事场 景进行复原。在产品创新层面，一得阁推出相关博物馆定制产品，仅在博物馆这一固定场所中销售。在包装设计层面，我们的设计更倾向于年轻化，推出相 对偏动画、偏色彩明的包装引起年轻消费者的兴趣与关注。在传播方式层面，博物馆通过直播、新媒体方式，让更多年轻人认识老字号品牌。" 北京商报讯（记者 刘一博 冯若男）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新消费场景、深度挖掘消费潜能的重要 ...

Core Viewpoint - The China Writing Brush Association has initiated a self-discipline commitment to promote high-quality development in the writing brush industry, emphasizing integrity and industry norms [1][2]. Group 1: Industry Initiative - On July 11, the China Writing Brush Association called for enterprises to sign the "Self-Discipline Commitment of the Writing Brush Industry" to uphold the spirit of the Central Eight Regulations [1]. - As of July 31, 67 enterprises in the writing brush industry have signed the commitment, indicating a strong response to the initiative [1]. - The commitment aims to rectify market chaos, standardize business practices, and enhance industry self-discipline, marking a shift from "extensive development" to "standardized operation" [1][2]. Group 2: Commitment Content - The "Self-Discipline Commitment" includes ten specific guidelines, such as prohibiting false advertising, ensuring product quality, advocating for green packaging, and protecting intangible cultural heritage [3]. - Companies signing the commitment are expected to accept supervision from society and regulatory bodies, promoting industry norms and safeguarding the reputation of the writing brush industry [3]. Group 3: Industry Development - The commitment encourages a collective effort among diverse enterprises, from century-old brands to innovative newcomers, fostering a culture of integrity and responsibility [2]. - The industry is seen as a cultural symbol and a carrier of craftsmanship, with a focus on sustainable and reliable value creation for consumers [3]. - The association plans to implement supervision mechanisms and standards to facilitate positive changes in the industry ecosystem [4].

白冰介绍一得阁历史。 留学生在一得阁参观后留影。 本文配图均由受访者提供 今年6月，亚洲基础设施投资银行第十届理事会年会在北京召开。会场一角，几位外宾在工作人员 的指导下，蘸着一得阁特制的金色墨汁，在红色宣纸上写下一个"福"字。笔墨之间，是对中华文化的好 奇与喜爱。 创始于1865年的一得阁，今年正逢品牌创立160周年。2006年获评"中华老字号"，2014年其墨汁制 作技艺被列入"国家级非物质文化遗产代表性项目目录"。一份份亮眼的业绩背后，映出一个老字号的底 蕴与魅力。 近日，笔者走进位于北京市西城区南新华街25号的一得阁。这个百年老字号，用生命守护一张不能 丢的墨方，用坚守传承一份优质的墨品，用创新弘扬一缕墨香。在笔墨纸砚的千年历史中，焕发着新的 生命力。 用生命守护墨方 留学生在体验一得阁文化产品。 一得阁博物馆。 来到一得阁三层展厅的展示墙前，一段发生在战火年代的真实故事引得笔者驻足。这家已有160年 历史的老字号，曾在民族危亡的岁月里，经历过一场生死考验。 1937年7月7日，卢沟桥事变爆发，北平沦陷，交通中断。一得阁在郑州的分厂被炮火摧毁，北平总 店也危在旦夕。铺子里人心浮动，有人提议暂时停业避祸 ...

Group 1 - Postal Savings Bank of China (PSBC) is actively providing financial support to small and medium-sized enterprises (SMEs) in the cultural and creative industry, particularly in the Xuan paper and Four Treasures of Study sectors [1][3] - The bank has implemented a monthly routine of visiting local businesses to understand their financial needs and offer tailored loan solutions, such as the 2 million yuan loan provided to Anhui Xuan Yan Cultural Co., Ltd. in 2022 [1][3] - As of early 2025, PSBC's Xuan City branch has issued over 50 million yuan in loans to related enterprises and individuals, addressing the unique funding challenges faced by the local cultural industry [6] Group 2 - The local government is encouraging financial institutions to increase credit support for the Xuan paper and Four Treasures of Study industries, which includes over 500 companies and nearly 50,000 employees in Xuan City [3][6] - The Cao family, known for their traditional Xuan paper-making techniques, has received multiple loans from PSBC to support their operations, including a 300,000 yuan loan for purchasing high-end raw materials and additional support after a flood [3][4] - In response to challenges such as mechanization and a shortage of young talent, the Cao family has utilized bank funding to create a 1,000-square-meter exhibition space to promote their heritage and attract public interest [4]

Core Viewpoint - The seminar organized by the China Writing Brush Association focuses on the cross-industry integration and innovative transformation paths of traditional writing tools, emphasizing the need for these tools to adapt to modern consumer demands and cultural relevance [1][2] Group 1: Industry Insights - The traditional writing tools, known as "Four Treasures of the Study," have a rich historical significance but are gradually fading from modern life due to changes in writing methods and tools [1] - Experts at the seminar discussed the relationship between the Four Treasures and contemporary life, exploring integration points with various fields [1] - The seminar highlighted the importance of the Four Treasures in shaping Chinese cultural spirit, despite the evolving cultural landscape driven by modern technology [1] Group 2: Proposed Strategies - The Secretary-General of the China Writing Brush Association proposed two key pathways for cross-industry integration: making art more practical and enhancing the artistic value of everyday life [2] - The seminar aims to break traditional thinking in the development of the Four Treasures, linking them with diverse fields to expand their market boundaries and infuse new vitality [2] - The integration of the Four Treasures with modern consumer markets is expected to create new products and business models, fulfilling consumer demands while achieving a balance between cultural and commercial value [2]