钟楼小奶糕自诞生以来，已走过71年历史。早在20世纪50年代，西安钟楼冷饮食品总厂的前身—— 红旗糖果厂就开始生产小奶糕，公私合营后，更名为西安果品罐头厂。由于厂址邻近西安钟楼，且店铺 位于钟楼附近，"钟楼"作为品牌昵称逐渐广为人知。 8月中旬，高温天气持续，一款"肉夹馍"口味的冰淇淋——"冰馍馍"，在社交媒体上持续走红。 8月17日傍晚，在大唐不夜城步行街一家雪糕售卖店前，不少市民游客手持"冰馍馍"拍照。"第一次 遇到'肉夹馍'口味的冰淇淋，很有陕西特色。内馅融合了奶油和肉松，咸甜搭配，味道不错。"来自山 西运城的游客王潇笑着说，"我要拍照打卡，发个朋友圈。" 一款雪糕，一种新型文创。这款文创冰淇淋由西安市供销合作联社老品牌企业——西安钟楼冷饮食 品有限公司推出。自4月中旬线上线下同时上市以来，销售21万余支。 "'冰馍馍'之于钟楼小奶糕，是传承，也是创新。"西安钟楼商业运营管理有限公司总经理魏上为如 是评价。 "我是西安人，小时候夏天放学后，路上和同伴买钟楼小奶糕，是我童年美好的回忆。""95后"魏上 为说，"我希望钟楼小奶糕能有更多创新表达，成为更多人美好的记忆。" 近些年，随着企业体制改革，西安钟楼冷 ...

Core Insights - Traditional brands like Dahuamen and Yueshengzhai are actively innovating to attract younger consumers by exploring new consumption scenarios such as leisure, health, and barbecue [1][4][11] - The introduction of ready-to-eat and pre-packaged products is a key strategy for these brands to meet the convenience demands of modern consumers [4][9][12] Group 1: Company Innovations - Dahuamen has a market share exceeding 40% in Beijing and is expanding its product line to include nearly 100 types of ready-to-eat dishes, such as pig stomach chicken and braised pork [4][9] - The company is leveraging its traditional expertise to create healthier options, including low-calorie and high-protein foods, which have received positive feedback from consumers [9][12] - Yueshengzhai is adapting traditional dishes for modern consumption, offering portable snacks like fried lamb and beef in convenient packaging for on-the-go eating [11][12] Group 2: Market Trends - The ready-to-eat food market is experiencing rapid growth, driven by consumer preferences for convenience and health [9][12] - The barbecue ingredient market is also seeing explosive growth, prompting the launch of over 40 new products this year by Dahuamen [7] - The trend towards healthier eating is reflected in the introduction of vacuum-sealed, slow-cooked meats that retain 95% of protein, appealing to fitness enthusiasts [12]

Group 1 - The summer tourism market in Beijing is thriving, with increased foot traffic in "Beijing You Li" stores and long queues at ice cream and cold drink counters of Wu Yutai [1][3] - Traditional brands, known as "Laozihao," are attracting attention from both local and out-of-town consumers, with innovative products being launched to engage customers [3][4] - The Beijing government is promoting cross-industry collaborations as a key point for innovation among new and old brands, aiming to stimulate the market potential of domestic products [4][5] Group 2 - The trend of innovation among Laozihao brands is enhancing their visibility and market competitiveness, providing tourists with unique shopping experiences and promoting cultural tourism [5] - Expanding consumption scenarios and increasing product variety are seen as ways to strengthen brand image and value, which is crucial for the development of Laozihao brands [5] - Laozihao brands are encouraged to respect and inherit traditional craftsmanship while addressing modern consumer needs, ensuring that innovation is both legal and protective of intellectual property [5]

Core Insights - The article highlights the innovative transformation of Quanjude, a 161-year-old brand, focusing on appealing to younger consumers through creative products and immersive dining experiences [1][6][11] Group 1: Brand Heritage and Innovation - Quanjude's Peking Duck cooking technique has been recognized as a national intangible cultural heritage since 2008, emphasizing its traditional culinary craftsmanship [3] - The company is committed to preserving its cultural heritage while actively seeking innovation, aiming to blend traditional Chinese culinary culture with modern consumer demands [6][11] Group 2: Product and Market Strategy - Quanjude has adopted a dual strategy of "catering + food products," with the food segment showing strong growth, contributing over 21% to the company's total revenue, amounting to nearly 300 million yuan in 2024 [6][8] - Seasonal products, such as festive gift boxes and themed food items, have been introduced to enhance sales and connect with traditional cultural practices [8] Group 3: Consumer Engagement and Experience - The company has revamped its stores to create immersive dining experiences, appealing to younger consumers with unique themes and interactive environments [9][11] - Quanjude has launched a series of creative products, including the "Mengbao Duck" IP, to engage with Generation Z and enhance brand visibility [9][11]

Core Viewpoint - The collaboration between traditional tea brand Wu Yutai and Shuanghe Sheng to launch jasmine tea craft beer represents a significant trend of cross-industry innovation, aiming to attract a younger consumer base and expand market reach [1][3]. Group 1: Product Innovation - Wu Yutai has introduced two packaging sizes for the jasmine tea beer: 330ml cans and 650ml bottles, catering to different consumption scenarios [3]. - The product launch is part of Wu Yutai's strategy to modernize and diversify its offerings, moving from traditional tea products to innovative beverages [3][4]. - The jasmine tea beer has received positive reviews on social media, indicating a successful initial reception and increased brand visibility for Wu Yutai [1][3]. Group 2: Market Trends - The trend of cross-industry collaborations among traditional brands is gaining momentum, with various old brands exploring new product categories to engage younger consumers [5][6]. - The Beijing government is actively promoting the revitalization of traditional brands through policies that encourage innovation and collaboration with popular culture [5][8]. - The rise of national trends emphasizes the importance of cultural heritage in branding, suggesting that traditional brands need to leverage their cultural roots to enhance recognition in both domestic and international markets [6][8]. Group 3: Strategic Direction - Wu Yutai plans to continue exploring new products as part of its youth-oriented transformation strategy, aiming to inject new vitality into the brand [3][4]. - The company is focused on maintaining a diverse product structure while emphasizing the quality and cultural significance of its offerings [4][8]. - The integration of traditional craftsmanship with modern technology is seen as essential for the ongoing success and relevance of old brands in the contemporary market [8].

Core Insights - The article emphasizes the transformation of consumer demand towards diversity and individuality, which is driving changes in the restaurant industry and reshaping competitive logic [1] - It highlights the importance of understanding consumer power as a key to innovation and growth for businesses, particularly in the context of traditional brands adapting to modern consumer needs [1] Group 1: Company Initiatives - The company, Cuihua Lou, has adopted a "people-oriented" approach, focusing on community service by opening small kitchen community service stores and affordable roast duck shops, offering both classic dishes and budget-friendly meal options [3] - In response to the rise of digitalization, Cuihua Lou has embraced an "Internet+" model, utilizing platforms like Meituan, Douyin, and Dazhong Dianping to enhance brand visibility and attract younger consumers [4] - The company has successfully integrated traditional culinary skills with modern marketing strategies, such as live streaming, to engage a broader audience and increase foot traffic to physical locations [4] Group 2: Consumer Demographics - Currently, over 60% of Cuihua Lou's consumers are young people, indicating a successful shift towards appealing to a younger demographic [4] - The company has tailored its product offerings based on market research to meet the taste and nutritional preferences of younger consumers, launching creative dishes to attract more customers [3] Group 3: Challenges and Recommendations - Cuihua Lou faces challenges in the transmission of intangible cultural heritage skills, including rising costs and a shortage of skilled talent, which hinder investment in innovation [5] - Recommendations include increasing support for training and retaining skilled workers in the culinary arts, as well as reducing barriers for traditional brands to enter online platforms [5] Group 4: Future Plans - The company plans to maintain high standards in ingredient selection and processing, ensuring a safe and healthy dining experience for customers [8] - Future initiatives will focus on continuous innovation in flavors and seasonal dishes, alongside enhancing service models and digital applications to meet diverse consumer needs [8]

Core Viewpoint - The article discusses the revitalization and innovation of traditional Chinese brands, known as "laozihao," emphasizing their cultural significance and the need for modernization to attract younger consumers [6][12]. Group 1: Definition and Importance of Laozihao - Laozihao refers to brands that have been established for over 50 years, showcasing distinct Chinese cultural characteristics and strong innovation capabilities [6]. - As of February 2024, there are 1,455 recognized laozihao brands in China, with 382 newly recognized, reflecting a growing emphasis on preserving and promoting these brands [6]. - The average age of laozihao brands is nearly 140 years, covering 32 industries, indicating their deep-rooted presence in Chinese culture [6]. Group 2: Innovation and Modernization - Traditional brands are increasingly adopting innovative approaches, such as the introduction of new products like bronze artifact-themed pastries and herbal tea beverages, to appeal to modern consumers [4][5]. - The concept of "reverse growth" is highlighted, where traditional flavors are presented in contemporary formats, such as coffee served in traditional tea bowls, attracting younger audiences [8][9]. - Brands like Tongrentang are incorporating modern ingredients into traditional recipes, creating new trends like "punk health" [9]. Group 3: Consumer Engagement and Experience - The transformation of laozihao stores into cultural spaces allows for interactive experiences, such as workshops where consumers can learn traditional crafts [9][10]. - User-generated content on social media platforms enhances brand visibility and engagement, with customers sharing innovative ways to enjoy traditional products [10][11]. - The integration of technology, such as AI in traditional medicine, exemplifies how laozihao can modernize while maintaining their cultural essence [13]. Group 4: Challenges and Considerations - There are concerns that merely adopting trendy consumer practices may dilute the deeper cultural values of laozihao brands [12]. - The article stresses that innovation should not equate to superficial changes but should involve a creative transformation of traditional practices [13]. - Maintaining a balance between tradition and modernity is crucial for the sustainable development of laozihao brands, ensuring they resonate with contemporary consumers while preserving their heritage [12][13].