北京商报讯（记者 王维祎）深耕北京市场数十年的老字号，不断创新、融入消费者。近日，在2025"寻找原汁原味老字号"系列活动的"京郊寻宝老字号"采 访中，北京商报记者了解到，今年以来，三元食品已累计推出30余款新品。 三元方面表示，以"三元北京鲜牛奶"为例，该产品是三元聚焦低温赛道战略的直接体现。公司旨在通过这款大单品，在竞争激烈的低温鲜奶市场中强化品牌 心智。 三元食品公司总部位于大兴区，日处理鲜奶的能力达到1200吨。总部位于京郊，三元食品持续深耕北京市场，多元化拓展门店。不仅如此，三元食品重 启"北京市牛奶公司"并开设茶饮店。借力此次跨界尝试，三元食品期待触达年轻消费群体，通过茶饮这一热门业态，将传统的乳制品与新的消费场景结合， 探索第二增长曲线。 除此以外，北京农商银行作为服务北京市场70余年的北京老字号，也在创新服务机制。据介绍，北京农商银行助力京郊特色产业发展，持续加大涉农贷款投 放力度，支持首都特色产业发展。例如，针对密云蜂蜜、怀柔板栗、昌平草莓、平谷大桃、门头沟京白梨、西集樱桃等区域主导产业，北京农商银行创 新"优农快贷"系列金融产品，专门解决不同区域特色农业供、产、销各环节经营主体的融资难题。 ...

Group 1 - The Mid-Autumn Festival and National Day holiday have sparked a new wave of cultural and tourism consumption in Xi'an, with a focus on Shaanxi cuisine and cultural activities [2] - Traditional brands like Xian Restaurant, Defachang, and others are creating unique cultural experiences centered around "culture + interaction + food" [2][4] - The "Poetry Feast Chang'an" event at Defachang's Bell Tower store has attracted many diners, blending poetry culture with dining experiences [2] Group 2 - The "Me and Tang Dynasty Idol" activity allows visitors to engage creatively with Tang poetry, reflecting contemporary societal issues through humor [3] - Non-heritage master craft activities are drawing attention, with limited offerings of handmade delicacies by representative inheritors [3] - The integration of traditional cultural elements into modern experiences is enhancing consumer engagement in Xi'an [4] Group 3 - The initiative aims to balance preserving classic traditions while appealing to modern trends, showcasing the cultural vitality of Xi'an [4] - The culinary heritage of Shaanxi is being revitalized through innovation and the dedication of local restaurateurs [4]

Core Insights - A number of time-honored brands are revitalizing their operations, with 京华茶业 launching a new tea beverage brand "京华飘雪" in the Forbidden City, offering a range of tea products and ice cream [1][3] - 京华茶业, a subsidiary of 北京首农食品集团, has a history dating back to 1950 and operates a full industry chain from tea cultivation to sales, with partnerships across 18 provinces in China [3] - 六必居 is innovating by collaborating with 三元食品 to create new products and expanding its digital sales channels, achieving a threefold increase in e-commerce sales since 2020 [4][5] - 王致和 has introduced a low-salt fermented bean curd product, reducing salt content by over 40%, while also exploring new markets through smart manufacturing [4] - 白玉 is expanding its product lines and sales channels, achieving significant sales growth in premium supermarkets and online platforms, with a 150% increase in online sales in 2022 [5] Company Strategies - 京华茶业 is focusing on optimizing offline outlets and building a comprehensive marketing network across various regions in China [1] - 六必居 is enhancing its digital presence and has established a sales network covering major online platforms, while also opening innovative physical stores [4] - 王致和 is pursuing innovation through product development and technological upgrades to address industry challenges [4] - 白玉 is diversifying its product offerings to meet modern consumer demands and expanding its distribution channels to include premium supermarkets and online platforms [5] Cultural and Market Trends - The cultural heritage of these time-honored brands serves as a foundation for their innovation, with products being reinterpreted for modern consumers [6] - The transformation of traditional products into contemporary offerings is a key strategy for engaging younger consumers [6] - The ongoing journey of innovation for these brands is aimed at transitioning from "old classics" to "new classics" [6]

Group 1: Company Innovations - The traditional brand Jinghua Tea has launched a new tea beverage brand "Jinghua Piaoxue" in the Forbidden City, offering tea drinks, tea-flavored ice cream, and ready-to-drink tea products, while optimizing its offline network and expanding franchise development [1] - Liu Biju has collaborated with Sanyuan Foods to create co-branded products like "Erba Sauce Milk Tea" and "Erba Sauce Yogurt Shake," and has expanded the application of its sauce into snacks, baking, and tea drinks [2][5] - Wang Zhihuo has introduced a low-salt fermented bean curd series with over 40% less salt than traditional products, while also exploring the "food and medicine integration" market and upgrading through smart manufacturing [5] - Baiyu has developed new product lines such as hand-pulled tofu and new-style fresh bean curd, and has collaborated with Liu Biju to launch cross-border products, achieving sales of over 4 million yuan for certain items [5][6] Group 2: Market Expansion and Sales Channels - Liu Biju has accelerated its digital transformation, achieving a threefold increase in e-commerce sales since 2020, and has opened an innovative store in Harbin in partnership with JD Seven Fresh [5] - Baiyu has expanded its sales channels from traditional markets to premium supermarkets, with sales in 7FRESH being three times that of ordinary brands, and has opened 60 new specialty stores in Beijing [6] - Baiyu's online sales have seen a 150% year-on-year increase in 2022, supported by a logistics system covering over 2,500 points in the Beijing-Tianjin-Hebei region [6] Group 3: Cultural Heritage and Consumer Engagement - The innovation of traditional brands is rooted in cultural heritage, with products like low-salt pickles and ready-to-eat bean curd being reinterpreted for modern consumers [6] - The transformation of traditional brands involves a comprehensive channel strategy, connecting deeply with consumers, especially younger demographics, through both offline experiences and online platforms [6] - The commitment to cultural transmission, product innovation, and channel transformation is seen as a continuous journey for traditional brands, aiming to evolve from "old classics" to "new classics" [6]

Core Viewpoint - The article emphasizes the need for traditional brands to maintain product quality and cultural heritage while actively integrating new business models, technologies, and scenarios to remain relevant in the market [1]. Group 1: Brand Innovations - The "Beijing North Ice" brand showcased its innovative approach at the 2025 Service Trade Fair, featuring interactive experiences and limited edition products that attracted a younger audience [1]. - The brand collaborated with various companies to launch cross-industry products, such as a special drink made with its unique orange juice and a partnership with Beijing Bank for branded mineral water [1]. Group 2: Cultural Integration - The "Beijing North Ice" exhibition included a comprehensive display of the orange production process, highlighting sustainability and full utilization of the fruit [2]. - "Cai Bai Co., Ltd." transformed traditional gold and jewelry retail by combining cultural elements with modern technology through a "museum-store" model and digital live streaming [2]. Group 3: Digital Transformation - "Cai Bai" has been a pioneer in online business since 2014, establishing an e-commerce division and leading the way in live streaming for jewelry sales [3]. - The company has developed a unique live streaming model that includes museum tours, cultural storytelling, and expert insights on jewelry, enhancing customer engagement [4][5]. Group 4: Technological Advancements - "Cai Bai" has integrated new technologies into its live streaming, including the use of digital avatars, which have significantly contributed to sales growth [5].

Group 1 - The core viewpoint of the articles highlights the transformation and modernization of traditional Chinese brands, known as "laozihao," to attract younger consumers through innovative products and cultural experiences [1][2][3] - The "2024 Douyin Laozihao Annual Data Report" indicates that 40% of laozihao purchasers are from the "post-90s" generation, with the "post-00s" showing the fastest growth in purchasing volume, increasing by 95% year-on-year [1] - Laozihao brands face challenges such as a disconnect between cultural expression and modern life, lack of interactive service experiences, and outdated marketing strategies that often rely on nostalgia [1] Group 2 - Innovation for laozihao enterprises is not merely about following trends but involves adapting to consumer demands across product design, experiential marketing, and cultural expression [2] - The cultural core of laozihao should be transformed into tangible consumer experiences, with some brands establishing museums to share their historical narratives and enhance brand reputation [2] - Laozihao companies are leveraging the trend of cultural tourism integration to create interactive and social consumption experiences, shifting from merely selling products to offering comprehensive experiences [2] Group 3 - The reputation of laozihao brands is a valuable intangible asset, built on quality, craftsmanship, and strong brand credibility [3] - Maintaining brand image and reputation is crucial for laozihao enterprises as they innovate, ensuring they uphold traditional craftsmanship and quality [3] - There is an expectation for more laozihao companies to innovate while preserving their heritage, creating new value through time-honored techniques and modern interpretations [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" focuses on how these brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][4]. Group 1: Event Overview - The salon is part of the annual forum series by Deep Blue Think Tank, guided by the Beijing Municipal Bureau of Commerce and co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association [3]. - The Deep Blue Think Tank's Time-honored Brand Innovation Consumption Research Institute was officially established during the event, signing a strategic cooperation with Ningbo Bank Beijing Branch [3][10]. Group 2: Industry Development Goals - By 2025, the overall revenue or output value of Beijing's time-honored brands is expected to reach around 200 billion, with approximately 130 "Chinese Time-honored Brands" and 300 "Beijing Time-honored Brands" created [4]. - The plan includes building a museum for time-honored brands and ensuring over 90% of these brands have an online presence, with 70% engaging in live sales [4]. Group 3: Consumer Trends and Challenges - The consumption landscape is shifting, with Gen Z and young middle-class consumers becoming the main force, emphasizing quality, cultural identity, and experiential value [9]. - Challenges include transitioning from being a "internet celebrity" brand to a sustainable one, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [7]. Group 4: Innovation and Collaboration - The establishment of the Deep Blue Think Tank's research institute aims to explore innovative consumption scenarios and tap into the consumption potential of time-honored brands [12]. - Ningbo Bank's "Beautiful Life Platform" integrates financial services with lifestyle, creating a win-win ecosystem for consumers, businesses, and time-honored brands [22][25]. Group 5: Cultural and Experiential Integration - The integration of cultural and commercial elements through museums is seen as a way to enhance consumer engagement and brand storytelling [26][29]. - Time-honored brands are encouraged to balance tradition with innovation, creating products that resonate with modern consumer demands while preserving their cultural heritage [18][32].

Core Insights - The event "Finding Consumption Power of Time-honored Brands" focuses on how traditional brands can innovate while preserving cultural heritage, aiming to lead the new trend of domestic consumption [1] Group 1: Government and Institutional Perspectives - The Beijing Municipal Bureau of Commerce emphasizes the need for time-honored brands to undergo "self-awareness" to reconnect with new consumer groups and innovate business models [4] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to support the development of these brands by gathering resources [1] Group 2: Industry Leaders' Views - The Beijing Time-honored Brand Association highlights the challenges of transforming from "internet-famous" to "long-lasting" brands while maintaining core competitiveness in a globalized market [6] - Industry leaders stress the importance of emotional value in products and services to meet the needs of modern consumers, particularly the younger demographic [9] Group 3: Innovation and Market Strategies - Companies like Yili are focusing on balancing tradition and innovation to cater to modern consumer preferences, exemplified by their new product lines that evoke nostalgia while appealing to current tastes [11] - The integration of cultural and tourism elements is seen as a key strategy for brands like San Yuan to enhance consumer experience and expand market reach [13] Group 4: Financial and Digital Support - Ningbo Bank is creating a "Beautiful Life Platform" to integrate financial services with lifestyle needs, aiming to empower time-honored brands through a collaborative ecosystem [15] - The emphasis on digital transformation and cross-industry collaboration is crucial for time-honored brands to thrive in the current market landscape [35] Group 5: Cultural and Experiential Marketing - The role of museums in promoting time-honored brands is highlighted, with a focus on enhancing cultural engagement and creating immersive consumer experiences [20][24] - The concept of "cultural experience + consumption scene" is being adopted by brands like Cai Bai to create unique shopping experiences that resonate with consumers [22]

Group 1 - The core theme of the event is to explore how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] Group 2 - Museums play a significant role in promoting innovation among Beijing's time-honored brands, serving as a core engine for activating brands and connecting to the future [3] - The general manager of Yidege Ink, Bai Bing, highlighted that Yidege, founded in 1865, aims to create a small yet refined museum to promote its brand history and the culture of Chinese stationery [3] - Unlike traditional museums, time-honored brand museums focus on cultural exploration and skill inheritance, which is essential for the commercial vitality of these brands [3] Group 3 - Innovation is crucial for time-honored brands, as demonstrated by Yidege's efforts to enhance consumer engagement through deep brand storytelling and museum experiences [4] - Yidege has introduced museum-exclusive products and adopted youthful packaging designs to attract younger consumers, utilizing vibrant colors and animation [4] - The museum employs live streaming and new media to increase awareness of time-honored brands among younger audiences [4]

Core Viewpoint - The development of time-honored brands is crucial for creating unique and innovative consumption scenarios, tapping into consumer potential, and leading the trend of national consumption [1][3] Group 1: Event Overview - The "2025 Finding the Consumption Power of Time-Honored Brands" salon was held during the service trade fair, focusing on how these brands can innovate while preserving traditional culture [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-Honored Brand Association, with Deep Blue Media Think Tank as the platform [1] Group 2: Industry Insights - Time-honored brands are exploring new ideas, technologies, and models to break free from traditional thinking [3] - Bai Sensan, Vice General Manager of Beijing Huaten Catering Holding Group, emphasized that modern consumers, especially the younger demographic, seek products and services with emotional value rather than traditional educational approaches [3] - Huaten, as a century-old brand fleet, has 29 brands, 22 of which are Beijing time-honored brands, and 21 are also recognized as Chinese time-honored brands [3] Group 3: Innovation Strategies - Huaten has undertaken three major explorations in innovation: 1. "No price wars, implementing circadian rhythm marketing" 2. "Not just fairs, market scenarios must align with actions" 3. "Rainbow Plan" for comprehensive upgrades in products, environment, and services at stores [3] - The industry is committed to providing satisfactory answers to the new challenges posed by the current market [3]