Core Viewpoint - Suplay, a company specializing in IP collectibles and consumer products, has submitted its listing application with CICC and JPMorgan as joint sponsors, aiming to capitalize on its leading position in the collectible card market in China and globally [1][3]. Group 1: Company Overview - Suplay was founded in 2019 and is known for its flagship brand "Kakawo" [1]. - The company completed an A+ round of financing in 2021, receiving an investment of $8 million from miHoYo [3]. - Suplay ranks first in the Chinese collectible non-combat card market by GMV for 2024, surpassing the combined total of its second and third competitors, and is the only Chinese brand among the top five global collectible non-combat card brands [3]. Group 2: Financial Performance - For the fiscal years ending December 31 and the nine months ending September 30, Suplay reported revenues of approximately RMB 145.7 million, RMB 280.5 million, and RMB 202.8 million for 2023, 2024, and 2024 respectively, with profits attributable to equity shareholders of RMB 2.95 million, RMB 49.12 million, and RMB 35.54 million [4][5]. - The company’s revenue is projected to reach RMB 283.3 million by the end of 2025, with a gross profit of RMB 154.34 million [4]. Group 3: Revenue Composition - Suplay's revenue heavily relies on licensed IP products, which accounted for 54.2%, 85.1%, and 95% of total revenue during the reporting periods, while self-owned IP revenue was significantly lower at 40.6%, 14.4%, and 4.1% [4][5]. - The company’s self-owned IP includes Rabbit KIKI, OHO Uncle, and Water Wave Egg [4]. Group 4: Market Challenges - The non-exclusive nature of many IP licensing agreements increases competition, as licensors can grant the same IP rights to multiple companies, leading to market saturation and reduced product differentiation [6]. - Suplay's trade receivables have been rising, with amounts of RMB 13.9 million, RMB 28.9 million, and RMB 34.1 million reported during the respective periods, indicating potential liquidity risks [6].

Core Viewpoint - Suplay, a company specializing in IP collectibles and consumer products, has submitted its listing application, aiming to capitalize on its leading position in the collectible non-combat card market in China and its unique status as the only Chinese brand among the top five global brands in this category [1][2]. Group 1: Company Overview - Suplay was founded in 2019 and is led by its 32-year-old founder Huang Wanjun, who serves as the chairman, executive director, and CEO [1]. - The company completed an A+ round of financing in 2021, receiving an investment of $8 million from miHoYo [1]. - Suplay's flagship brand is "Kakawo," and its products are positioned in the high-end collectible segment, with individual card prices exceeding RMB 10 [1]. Group 2: Financial Performance - For the fiscal years ending December 31, 2023, and 2024, Suplay reported revenues of approximately RMB 145.725 million and RMB 280.504 million, respectively [2]. - The company achieved profits attributable to equity shareholders of RMB 2.949 million in 2023 and RMB 49.115 million in 2024 [2]. - The gross profit for 2023 was RMB 60.725 million, with a projected increase to RMB 128.442 million in 2024 [2]. Group 3: Revenue Composition - Revenue from licensed IP products accounted for 54.2%, 85.1%, and 95% of total revenue in the respective reporting periods [3]. - The company's own IP revenue was significantly lower, representing 40.6%, 14.4%, and 4.1% of total revenue during the same periods [3]. - As of September 30, 2025, Suplay's proprietary IP includes Rabbit KIKI, OHO Uncle, and Water Wave Egg [3]. Group 4: IP Licensing and Competition - Suplay's IP licensing agreements typically last one to three years and are non-renewable, which poses a risk if major IPs are not renewed or lose popularity [4]. - The non-exclusive nature of many IP licensing arrangements increases competition, as multiple companies can offer similar products, leading to market saturation and reduced product differentiation [5]. Group 5: Trade Receivables - Suplay's trade receivables have been increasing, reported at RMB 13.9 million, RMB 28.9 million, and RMB 34.1 million for the respective reporting periods [6]. - The turnover days for trade receivables were 20 days, 27 days, and 30 days, indicating a potential risk in maintaining reasonable turnover levels [6].