以下文章来源于差评X.PIN ，作者脖子哥 差评X.PIN . Debug The World，关注科技、数码、汽车、产经、游戏，传播能改变世界的科技互联网信息。 来源丨差评（ID：chaping321） 作者丨TC 编辑丨 脖子右拧 & 面线 图源丨即梦AI 收购汽车之家？海尔，你是来真的啊。 前几天，汽车之家的公告里传来一则 " 内幕消息 " 。 说的是，海尔对其的收购已经全部完成。 花了 6个月时间和18亿美金 （大约130亿人民币），海尔终于从中国平安手里，拿下了汽车之家 43.0%的股份，成为汽车之家的控股股东。 让我猜猜，会不会以后你在汽车之家上搜车，弹出的不是留资页面，而是海尔或者卡泰驰（海尔旗下 二手车平台）的广告？ 虽然中国平安旗下的云辰资本还占了5.1%的股份和一个董事会席位，但这波操作下来，汽车之家的 CEO换成了海尔系，相信不久后就会有大动作。 总之，家电企业收购汽车之家，比之前的金融公司更耐人寻味。 那汽车之家为啥变味儿了呢？我觉得和它背后的股权更迭不无关系。 毕竟当年，汽车之家因为 广告泛滥、水军遍地 ，发生过严重的信任危机。 明眼人都能看得出来，论坛里的 " 伪人 " 与日俱增， ...

Group 1 - Haier has completed the acquisition of a 43.0% stake in Autohome from Ping An for approximately $1.8 billion (around 13 billion RMB), becoming the controlling shareholder [2][4] - Despite Ping An's Yunchen Capital retaining a 5.1% stake and a board seat, the CEO of Autohome has been replaced with someone from Haier's network, indicating potential significant changes ahead [4][6] - Autohome's financial performance has been declining steadily, with revenue dropping from 8.66 billion RMB in 2020 to 7.04 billion RMB in 2024, and profit decreasing from 3.41 billion RMB to 1.68 billion RMB during the same period [6][19] Group 2 - The shift in ownership from a financial company to a home appliance company raises questions about the future direction of Autohome, especially given its current struggles [6][27] - Autohome has faced a trust crisis due to issues like excessive advertising and low-quality content, which have contributed to its declining reputation [9][19] - The automotive portal industry is considered a sunset industry, with user engagement decreasing as consumers turn to platforms like Douyin and Xiaohongshu for car reviews [20][22] Group 3 - Haier's acquisition may aim to integrate Autohome with its used car platform, Kataychi, and expand its presence in the automotive sector, but the fundamental issues facing Autohome may not be resolved by this change [27] - The competitive landscape has shifted, with competitors like Dongchedi adopting more effective content strategies, such as short videos, which have outperformed Autohome's traditional text and image-based approach [22][25] - Autohome's lead generation model has become outdated, leading to dissatisfaction among car manufacturers and dealers, further exacerbating its challenges in the market [25][27]