以下文章来源于差评X.PIN ，作者脖子哥 差评X.PIN . Debug The World，关注科技、数码、汽车、产经、游戏，传播能改变世界的科技互联网信息。 来源丨差评（ID：chaping321） 作者丨TC 编辑丨 脖子右拧 & 面线 图源丨即梦AI 收购汽车之家？海尔，你是来真的啊。 前几天，汽车之家的公告里传来一则 " 内幕消息 " 。 说的是，海尔对其的收购已经全部完成。 花了 6个月时间和18亿美金 （大约130亿人民币），海尔终于从中国平安手里，拿下了汽车之家 43.0%的股份，成为汽车之家的控股股东。 让我猜猜，会不会以后你在汽车之家上搜车，弹出的不是留资页面，而是海尔或者卡泰驰（海尔旗下 二手车平台）的广告？ 虽然中国平安旗下的云辰资本还占了5.1%的股份和一个董事会席位，但这波操作下来，汽车之家的 CEO换成了海尔系，相信不久后就会有大动作。 总之，家电企业收购汽车之家，比之前的金融公司更耐人寻味。 那汽车之家为啥变味儿了呢？我觉得和它背后的股权更迭不无关系。 毕竟当年，汽车之家因为 广告泛滥、水军遍地 ，发生过严重的信任危机。 明眼人都能看得出来，论坛里的 " 伪人 " 与日俱增， ...

Core Insights - The report by Aurora Research Institute highlights the performance of the mobile internet industry in Q4 2022, with a focus on the automotive information sector, where Autohome APP leads in both DAU and MAU [1][2] Group 1: Mobile Internet Industry Overview - In Q4 2022, the average number of apps installed per mobile internet user reached 73, with an increase in installations among younger and middle-aged users [1] - The average daily usage time for apps remained stable at 5.3 hours, indicating consistent online behavior among users [1] Group 2: Automotive Information Sector Performance - The automotive market showed a "first decline, then rise" pattern, with total retail sales reaching 5.66 million units in Q4 2022, and December sales hitting 2.169 million units, a year-on-year increase of 15% and a month-on-month surge of 47% [1] - The MAU for the automotive information sector stabilized at 130 million, with a recorded MAU of 134.1 million at the end of the quarter, showing a slowdown in growth but still maintaining a positive trend [1] Group 3: Autohome APP Performance - Autohome APP maintained its leading position in Q4 2022 with an average DAU of 12.887 million and MAU of 47.744 million, along with a monthly user growth of 9.215 million [2] - The strategic shift of Autohome from an automotive vertical media to a "content ecosystem + tool services + transaction platform" is driving its data advantage [2] Group 4: Strategic Initiatives and Collaborations - Autohome has undergone a brand upgrade to appeal to younger consumers, changing its slogan to cover a broader range of automotive consumption scenarios [2] - The company has engaged in various collaborations with platforms like Gaode Map and Huawei to enhance its ecosystem, creating a comprehensive automotive scene that integrates "people, cars, and roads" [3] - Autohome's partnerships with various companies, including CCTV-2 and JD Auto, have expanded its service offerings and user engagement, contributing to its ecosystem growth [3] Group 5: Future Outlook - Autohome aims to leverage its innovation and technology to reduce decision-making and transaction costs in the automotive industry, aspiring to become a leading one-stop service provider for automotive life [4]

Group 1 - The core viewpoint of the articles highlights the financial performance and strategic developments of Autohome, including a decline in revenue and profit in Q1 2025, as well as a significant acquisition by Haier [1][2] Group 2 - In Q1 2025, Autohome reported total net revenue of RMB 1,453.8 million (USD 200.3 million), a year-on-year decrease of 9.65% compared to RMB 1,609.1 million in Q1 2024 [1] - The net profit attributable to Autohome was RMB 356.6 million (USD 49.1 million) in Q1 2025, down 9.61% from RMB 394.5 million in the same period of 2024 [1] - Adjusted net profit (non-GAAP) for Q1 2025 was RMB 420.8 million (USD 58.0 million), reflecting a 14.80% decline from RMB 493.9 million in Q1 2024 [1] - On February 20, 2025, Autohome confirmed its acquisition by Haier during an all-hands meeting, with the current Senior Vice President Yang Song set to become CEO post-acquisition [2] - Haier's subsidiary, Katai Chi, announced a strategic investment in Autohome, planning to acquire shares from Cloud Capital (a platform under Ping An) for approximately USD 1.8 billion, resulting in Katai Chi holding about 41.91% of Autohome's shares [2] - Ping An Property & Casualty will continue to be a major shareholder in Autohome through its indirect holdings via Cloud Capital [2]