Core Viewpoint - The 2025 IBTE Indonesia International Toy and Baby Products Exhibition showcased the rapid growth of the Southeast Asian IP toy market, with a significant presence of Chinese brands leveraging their supply chain and marketing expertise to dominate the region [1][3]. Company Overview - Jason Entertainment, established in 2019, is a comprehensive cultural entertainment group focusing on IP copyright operation, investment in film and animation content, and the design, development, and sales of IP derivatives [9]. - The company has developed a brand matrix including Card.Fun and GOODSFUN, targeting different sectors such as card games and anime peripherals, and has positioned itself as a leader in the IP derivative sector [9]. Market Expansion - Jason Entertainment is actively expanding into the Southeast Asian market, particularly Indonesia, which has a large young population and a growing middle class, creating strong consumer demand for toys and collectibles [12]. - The company plans to use Indonesia as a starting point to gradually enter other Southeast Asian markets like Malaysia and Thailand, capitalizing on the region's urgent need for mature Chinese IP derivative supply chains [12]. Product Offering - At the exhibition, Jason Entertainment presented an immersive "IP theme park" experience, featuring a variety of licensed products from globally popular IPs, including Disney and anime series [5][7]. - The showcased products included collectible cards and peripherals that transform anime and film IPs into cultural artifacts, appealing to the Z generation's consumption trends [7]. Strategic Vision - Jason Entertainment aims to become a leading player in the global market, with aspirations to be the "Bandai of China," focusing on the Southeast Asian market to promote high-quality domestic IP derivatives [10]. - The company has collaborated with over 100 copyright holders and possesses more than 500 IP resources, establishing itself as a hidden champion in the IP derivative sector [10].