发布会上介绍，近年来，随着新型"网红"玩具产品不断涌现，玩具产品质量安全也面临不少挑战和潜在 隐患，需要加强引导和规范。 近期，有媒体报道"捏捏乐""水晶泥"等"网红"玩具存在质量安全问题。研究发现，出问题的玩具多存 在"三无""未取得3C认证证书""不符合GB 6675系列强制性国家标准"等情况。在本次GB 6675系列强制 性国家标准修订过程中，对社会关注度较高的"捏捏乐""水晶泥"等网红玩具有害物质的限量要求进行了 优化完善。 11月19日，工业和信息化部举行新闻发布会，介绍GB 6675《玩具安全》系列强制性国家标准修订情 况。 TVOC限量方面，在国际上首次提出玩具产品TVOC释放量限量值指标，限量值应小于等于0.5mg/m³， 填补了国内外玩具标准在该方面的空白； 增塑剂限量方面，将邻苯二甲酸酯类增塑剂限量种类由原来的6种增加到了10种，严防增塑剂对少年儿 童的危害； 硼元素限量方面，规定水晶泥及类似玩具硼元素限量值应小于等于300mg/kg。 甲醛限量方面，规定36个月以下婴童的玩具产品重点材质甲醛限量值应小于等于30mg/kg； ...

如甲醛限量方面，规定36个月以下婴童的玩具产品重点材质甲醛限量值应小于等于30mg/kg；TVOC限 量方面，在国际上首次提出玩具产品TVOC释放量限量值指标，限量值应小于等于0.5mg/m，填补了国 内外玩具标准在该方面的空白。 19日，在工信部举行的新闻发布会上，工业和信息化部消费品工业司司长何亚琼表示，随着新型"网 红"玩具产品不断涌现，玩具产品质量安全也面临不少挑战和潜在隐患，需要加强引导和规范。 此前，有报道指出"捏捏乐""水晶泥"等网红玩具有害物质超标，会对儿童身体健康造成影响。 何亚琼在发布会上表示，近期，工信部也关注到部分新闻媒体报道"捏捏乐""水晶泥"等"网红"玩具存在 质量安全问题，第一时间会同有关部门做了调研和会商。研究发现，出问题的玩具多存在"三无""未取 得3C认证证书""不符合GB 6675系列强制性国家标准"等情况。 为更好促进玩具产业有序发展，保障孩子们的身心健康，针对玩具产业发展过程中暴露出来的新问题， 近期，工信部牵头加紧对GB 6675.1至GB 6675.4《玩具安全》4项强制性国家标准进行了修订完善，并 于近日经国家市场监督管理总局(国家标准委)批准发布。 据介绍，在 ...

儿童玩具的安全，牵动千万家庭的心。11月19日，工业和信息化部举行新闻发布会，介绍GB6675《玩 具安全》系列强制性国家标准修订情况。 新版标准不仅增补甲醛、硼元素等10类有害物质限量要求，还针对AI玩具、网红"捏捏乐"等新产品、新 问题强化规范，通过"12+12"过渡期方案保障产业平稳转型，为我国玩具产业高质量发展筑牢安全底 线。 "相当于以前及格分数线是60分，现在提升到90分才算合格。"何亚琼表示，新版标准将从源头提升玩具 本质安全水平，让孩子玩得更放心。 据悉，为避免标准升级对产业造成冲击，新版标准设置涵盖生产、销售两个环节的双过渡期。政策发布 后12个月为生产过渡期，企业可完成产线改造、供应链优化；生产过渡期结束后，再给予12个月销售过 渡期，保障旧标库存产品有序退出。 针对AI玩具这一新兴赛道，发布会明确将从政策保障、产品创新、规范发展三方面推动高质量发展。 何亚琼表示，当前AI玩具产业发展呈现三方面显著特征：一是产品融合性更强，玩具已发展成为AI技 术集成应用、融合创新的重要载体；二是功能角色重新定义，玩具在人们生活中的角色从单一的娱乐功 能进化为融合教育启蒙、情感陪护、创造力激发等属性于一体 ...

Core Viewpoint - The newly revised mandatory national standards for toy safety will be implemented starting November 1, 2026, reflecting the rapid development of the toy industry in China and addressing emerging safety risks [2][3]. Industry Development - The toy industry in China is experiencing rapid growth, with projections indicating that the domestic retail sales of toys will exceed 100 billion yuan by 2025 [3]. - The "14th Five-Year Plan" has driven the transformation and upgrading of the toy industry, focusing on increasing variety, improving quality, and creating brands [5]. Safety Concerns - Recent years have seen significant safety concerns regarding toys, including hazardous materials in popular products like "crystal mud" and "magnetic beads," which pose risks such as choking and poisoning [6]. - Experts have noted that many trendy toys lack clear material specifications and quality control, leading to potential health hazards for children [6]. Standard Enhancements - The revised standards include comprehensive upgrades to safety requirements and testing methods, enhancing the enforceability and applicability of the national standards [7]. - New requirements have been added for harmful substances, mechanical safety, and fire safety, addressing issues such as the presence of formaldehyde and the safety of toys designed in food shapes [7][8]. Implementation and Compliance - Companies are proactively preparing for the transition to the new standards, with some already completing over 90% of their product line compliance [9]. - The transition period for the new standards includes a 12-month production phase and an additional 12-month sales phase to ensure a smooth adjustment for manufacturers [9]. Regulatory Actions - A joint initiative by six government departments has been launched to enhance the safety of children's products, with extensive inspections conducted on toy manufacturers and retailers [10][11]. - The goal is to effectively address safety hazards in children's products by 2027, with a focus on improving overall safety levels [11].

"可以说，新修订发布的标准，相当于以前及格分数线是60分，现在提升到90分才算合格。"工业和信息 化部(以下简称"工信部")消费品工业司司长何亚琼如是表示。 在孩子的成长历程中，玩具扮演着不可或缺的角色，它们不仅是陪伴孩子度过童年的亲密伙伴，更是孩 子们认识世界、学习规则、激发想象力的"第一本教科书"。近年来，我国玩具产业规模不断提升，产品 种类日益丰富，产品质量长期处于较高安全水平。但同时，一些不符合标准、产品质量存在较大隐患的 劣质玩具的出现，也给孩子们的健康成长带来负面影响。 11月19日，工信部举行新闻发布会，介绍GB6675《玩具安全》系列强制性国家标准修订情况。本次 GB6675《玩具安全》系列标准修订为第3次修订，在充分调研我国玩具行业技术发展现状，并对标 ISO、欧盟等国际标准的基础上，对玩具产品质量安全技术要求和试验方法进行了全面升级，提升了强 制性国家标准的约束力和适用性。 市场规模迈向千亿，安全标准全面升级 我国建成了全球最为完善的玩具产业链，2024年，我国国内市场玩具零售总额达978.5亿元。据有关机 构测算，预计2025年全年，我国国内市场玩具零售总额将超1000亿元。 自20世纪 ...

2025.11. 19 本文字数：2050，阅读时长大约4分钟 作者 | 第一财经 祝嫣然 玩具产业转型升级 中国既是玩具生产大国，又是玩具消费、出口大国，建成了全球最为完善的玩具产业链，生产技术先 进、技术工人素质高，产业优势显著，能够为全球消费者提供优质优价的玩具产品。 近年来，玩具产品的种类更丰富。2024年中国AI玩具市场规模约246亿元，国内市场潮流和收藏玩 具及周边产品零售总额达到558.3亿元。一批具有创新能力的本土企业在原创IP打造、品牌运营等方 面展现出强劲实力，在满足国内消费需求的同时，将中国原创力量推向世界舞台，有力提升了中国玩 具行业的国际影响力。 何亚琼表示，玩具已发展成为AI技术集成应用、融合创新的重要载体，语言大模型、视觉大模型等 让玩具产品能"听得懂""看得到""能思考"，它会动脑筋、会同你交流互动。同时AI技术融合国潮文化 IP，玩具产品科技感、文化性十足，产品附加值显著提升。 下一步，工信部将加强与相关部门的工作协同，共同推动AI玩具产业高质量发展。一是在政策保障 上下功夫，二是在促进产品创新上下功夫，三是在规范产业发展上下功夫。 何亚琼表示，将会同相关部门制定发布促进消费 ...

Core Viewpoint - The revision of the mandatory national standard GB 6675 for toy safety introduces new limits on ten harmful substances, including formaldehyde, and strengthens regulations for AI toys and other new products, ensuring a smooth transition for the industry and promoting high-quality development in China's toy sector [1][4]. Industry Overview - China's toy industry has shown strong resilience, with the domestic retail market expected to reach 97.85 billion yuan in 2024, a 25.5% increase from 2020, and toy exports projected at 39.87 billion USD, a 19.1% increase from 2020, with over 40% of products exported to the US and EU markets [2]. - The industry has established a comprehensive supply chain, with advanced production technologies and skilled labor, leading to a significant increase in product variety, including AI toys, which are projected to grow from 24.6 billion yuan in 2024 to 29 billion yuan in 2025 [2]. Safety Concerns - Rapid industry expansion has led to safety issues, such as excessive formaldehyde in "squeeze toys" and data security concerns in smart toys, highlighting the urgent need for new safety standards [3]. Standard Upgrades - The revised standards enhance safety across three core dimensions: chemical safety, mechanical and physical safety, and fire safety, significantly increasing the coverage of harmful substances and improving the overall safety level of toys [4]. - New limits on ten harmful substances, including formaldehyde and total volatile organic compounds (TVOC), have been added to address health risks for children [4]. - The standards also introduce specific technical requirements for new product categories, such as flame devices and food-shaped toys, to ensure physical safety [4]. Transition Period - To mitigate the impact of the new standards on the industry, a dual transition period has been established, allowing 12 months for production adjustments and another 12 months for sales, ensuring an orderly phase-out of old inventory [5][6]. AI Toy Regulation - The government aims to promote high-quality development in the AI toy sector through policy support, product innovation, and regulatory development, recognizing the evolving role of toys as educational and emotional companions [7]. - The Ministry of Industry and Information Technology plans to collaborate with relevant departments to create implementation plans that align supply and demand in the consumer goods market, encouraging the integration of AI technology in toy development [7].

环球网消息，11月19日，工业和信息化部举行新闻发布会，介绍GB 6675《玩具安全》系列强制性国家 标准修订情况。工信部消费品工业司司长何亚琼表示，新修订发布的标准，相当于以前及格分数线是60 分，现在提升到90分才算合格。依据新标准生产的玩具产品可以让孩子们玩得更省心、更放心、更安 全。 "新标准发布实施后，我们相信，一些'网红'玩具将从'只顾一时好玩'的差等生，被改造成为'安全好玩 又可靠'的优等生，咱们消费者享受的就是'放心玩'这三个字。"何亚琼说。 当前，我国正在大力推进人工智能+行动，积极推动培育智能产品生态，AI玩具已成为消费新潮流。对 此，何亚琼说，下一步，工信部将加强与相关部门的工作协同，共同推动AI玩具产业高质量发展。针 对消费者比较关注的AI玩具数据安全、网络安全等问题，将会同相关部门加强研判，在指导玩具企业 加强技术防护的同时，适时研究制定相关标准，切实保障AI玩具质量安全和数据隐私安全。 公开数据显示，2024年，我国国内市场玩具零售总额达978.5亿元，比2020年增长25.5%；玩具产品出口 额达398.7亿美元，比2020年增长19.1%，超4成产品出口美国、欧盟市场。据有关机 ...

Core Viewpoint - The Ministry of Industry and Information Technology has revised the GB 6675 series of mandatory national standards for toy safety, enhancing the technical requirements and testing methods to address new safety issues in the toy industry [1][2][4]. Summary by Sections Revision of Standards - The GB 6675 series has undergone its third revision, aligning with international standards such as ISO and EU regulations, to improve the safety and quality of toy products [1][4]. - The new standards include updated limits for harmful substances, enhancing the coverage of chemical safety in toys [1][2]. Key Technical Changes - New limits for ten harmful substances, including formaldehyde and total volatile organic compounds (TVOC), have been introduced to protect children's health [2][3]. - Specific technical requirements for new toy categories, such as flame-retardant properties for masks and other headwear toys, have been added [2][3]. Transition Period - A "12+12" transition period has been established, allowing 12 months for manufacturers to adapt to the new standards and an additional 12 months for the sale of existing inventory [4][5]. Market Growth and AI Integration - The domestic toy retail market is projected to reach 97.85 billion yuan in 2024, with a 25.5% increase since 2020, while exports are expected to reach 39.87 billion USD [6]. - The integration of AI technology into toys is seen as a new competitive frontier, with the AI toy market expected to grow from 24.6 billion yuan in 2024 to 29 billion yuan in 2025 [6][7]. Future Directions - The Ministry plans to collaborate with relevant departments to promote high-quality development in the AI toy sector, focusing on policy support, product innovation, and industry regulation [7].

Core Viewpoint - The Ministry of Industry and Information Technology has introduced revised mandatory national standards for toy safety, addressing new safety concerns and enhancing regulations to ensure the high-quality development of China's toy industry [1][3]. Industry Overview - China's toy industry has shown strong resilience, with the domestic retail market expected to reach 97.85 billion yuan in 2024, a 25.5% increase from 2020, and toy exports projected at 39.87 billion USD, a 19.1% increase from 2020 [2]. - The industry has established a comprehensive supply chain, with advanced production technologies and a wide variety of toy materials, including AI toys, which are becoming a new competitive segment [2]. - The AI toy market is estimated to reach approximately 24.6 billion yuan in 2024, with expectations to grow to 29 billion yuan in 2025 [2]. Safety Concerns - Rapid industry growth has led to safety issues, such as excessive formaldehyde in "squishy toys" and data security concerns in smart toys, highlighting the urgent need for new safety standards [3]. - The new standards aim to enhance safety across three core dimensions: chemical safety, mechanical and physical safety, and fire safety [4][6]. Standard Upgrades - The revised standards significantly raise the quality threshold, akin to increasing the passing score from 60 to 90 [5]. - The new regulations include limits on ten harmful substances, enhancing the coverage of chemical safety in toys [6]. - Specific technical requirements have been added for new product categories, such as flame-retardant properties for headwear toys and safety standards for various toy types [6]. AI Toy Development - The Ministry plans to promote the high-quality development of AI toys through policy support, product innovation, and regulatory frameworks [7]. - AI toys are evolving to integrate educational, emotional, and creative functions, appealing to a broad user demographic [7]. - The Ministry will collaborate with relevant departments to create implementation plans that guide toy companies in leveraging AI technology to meet new consumer demands [7].