Core Viewpoint - Mardi Mercredi, a South Korean designer brand, is closing all its stores in China and will cease operations of its WeChat mini-program mall starting October 31, 2025 [2][4]. Group 1: Store Closures and Online Operations - The brand has been undergoing a large-scale store closure since September, with locations in major cities like Beijing, Shanghai, and Changsha holding clearance sales [4]. - The online flagship store will continue to operate, and customer service for online purchases will remain unaffected [4][11]. - Important dates include the cessation of clothing orders on October 15, 2025, the official shutdown of the online mall on October 31, 2025, and the end of customer service on November 8, 2025 [9]. Group 2: Membership and Points Migration - Customers are required to migrate their membership levels and points to the new brands RAIVE and Rest&Recreation by October 31, 2025, or risk losing them [4][7]. - The points system will be closed after the online mall ceases operations, and customers are encouraged to redeem their points before the deadline [7][11]. Group 3: Brand Background and Market Position - Mardi Mercredi was founded in 2018 by designers Park Hee-mook and Lee Soo-hyun, and it entered the Chinese market in 2022 [12][13]. - The brand is known for its casual fashion designs, particularly T-shirts and sweatshirts featuring daisy patterns, priced under 1,000 yuan [13]. - The brand has faced challenges in China, including counterfeit products and competition from imitation brands [12].

Core Viewpoint - Mardi Mercredi, a South Korean designer brand, is closing all its physical stores in China and ceasing operations of its mini-program mall as of October 31, 2025, due to business optimization adjustments [3][4]. Group 1: Store Closures and Online Operations - The brand's physical stores in major cities like Beijing, Shanghai, and others have been clearing out inventory as part of a large-scale withdrawal from the market [3]. - Despite the closure of physical stores, the online flagship store will continue to operate, and customer service for online purchases will remain unaffected [3][10]. - The brand's mini-program mall will stop operations, and the membership system will also be terminated, requiring members to transfer their points to new brands by the deadline [4][7]. Group 2: Brand Management and New Initiatives - The Chinese agent for Mardi Mercredi, Mandoia (Shanghai) Brand Management Co., Ltd., stated that the closure is part of a strategy to focus on new brands like Raive and Rest&Recreation [3][10]. - Mandoia was established in March 2022 and is involved in brand management and retail across various sectors, including fashion [3]. Group 3: Brand Background and Market Presence - Mardi Mercredi was founded in 2018 by designers Park Hee-mook and Lee Soo-hyun, with a style that leans towards casual French fashion [11]. - The brand entered the Chinese market in 2022 and opened its first pop-up store in Shanghai in April 2023, targeting a demographic of young adults [11]. - The brand has faced challenges with counterfeit products in the Chinese market, which has affected its operations [10].