继上周末"月中回馈日"全品类满减活动后，京东七鲜超市本周持续加码，进一步扩大"击穿价"商品覆盖 范围，推出多款线下专属"击穿价"商品。活动聚焦于日常高频消费的民生品类，涵盖时令鲜果、肉禽蛋 品、鲜活水产等家庭餐桌核心需求，以实实在在的优惠打造一站式、高性价比购物体验。 不仅限于生鲜，京东七鲜更在酒水乳饮、烘焙甜品等品类上对标行业均价实现大幅下探，为消费者提供 超高性价比的选择。9只装酥皮蛋挞店内现烤现卖，个头饱满，仅需16.9元/盒；选用进口动物奶油与真 实猫山王榴莲果肉的千层蛋糕470g，口感绵密细腻，39.9元即可在家享受甜品店级品质；2L装七鲜全家 桶鲜牛奶，新鲜直采自七鲜专属牧场，15.9元/桶大容量满足全家营养所需。此外，生榨鲜椰汁、杨枝 甘露等明星饮品同步击穿行业底价，清爽解腻，适配各类聚餐场景。 在休闲零食与居家日用方面，七鲜的价格同样诚意十足。七鲜专供洽洽香瓜子245g以7.9元击穿底价， 香脆入味，佐餐伴手皆宜；七鲜小米锅巴500g仅售14.9元，五香酥脆，堪称追剧聚会的人气"零食搭 子"；七鲜梨汁黄桃罐头果肉饱满、清甜不腻，712g净重也仅需13.9元。居家日用方面，七鲜柔韧抽取 式纸面巾 ...

Core Insights - JD.com has opened its ninth discount supermarket in Beijing, attracting significant customer interest and demonstrating strong market appeal [1][10]. Group 1: Store Opening and Customer Response - The new store, located in the Mentougou district, experienced high foot traffic from the moment it opened, indicating strong consumer enthusiasm for the "Beijing flavor and extreme low prices" concept [1][10]. - The store's opening day was marked by long queues and a vibrant shopping atmosphere, reflecting the local community's positive reception [1][10]. Group 2: Product Offerings and Pricing Strategy - The store features a blend of traditional Beijing snacks and modern food options, such as 8.9 yuan Italian pizza and 9.8 yuan chicken leg burgers, appealing to a wide range of customers [3]. - JD.com's private label products are highlighted for their affordability, with items like 15L bottled water priced at 9.9 yuan and various food products priced competitively, making them attractive for bulk purchases [5]. - A special section for winter dumplings was launched, featuring nearly 30 varieties and promotional offers, which resonated with local customs and shopping habits [6]. Group 3: Supply Chain and Freshness - The supermarket leverages JD.com's supply chain advantages, offering fresh produce at competitive prices, such as 5.99 yuan per jin for pork and 9.9 yuan per tray for fresh eggs, enhancing the shopping experience [6]. - The strategy of direct sourcing from producers and factories helps eliminate middlemen, ensuring both low prices and freshness for consumers [6]. Group 4: Marketing and Promotions - The store's opening included a "100% winning" promotional event, where customers spending over 129 yuan could participate in a lottery for prizes, further boosting customer engagement and excitement [8]. - The store aims to maintain a steady supply of popular products to ensure a consistent low-price shopping experience for local residents [12]. Group 5: Strategic Importance - This store marks a significant step for JD.com in deepening its presence in the North China market and expanding into first-tier cities, injecting new commercial vitality into the Mentougou district [12]. - The successful opening aligns with JD.com's established model of large stores with diverse SKUs and high cost-performance ratios, catering to local consumer needs [10].

Core Insights - JD Discount Supermarket's "Warm Winter Hot Pot Season" campaign during the 11.11 shopping festival has significantly boosted sales in categories such as hot pot, warmth, and skincare products [1][3] - The upcoming "Thousand Pigs and Ten Thousand Tons of Vegetables" plan aims to further stimulate urban consumption by offering fresh-cut meats and low-priced vegetables [1][7] Sales Performance - Hot pot meat slice sales increased by 97% month-on-month, while hot pot seasoning sales surged by 158%, highlighting the "hot pot economy" effect [3] - Consumers are increasingly favoring high-quality products like original cut meats and specialty seasonings, with a preference for one-stop shopping experiences [3] Product Offerings - The prices for original cut lamb rolls and beef rolls are set at 56.9 yuan/kg and 65.9 yuan/kg respectively, providing consumers with affordable options for high-quality hot pot ingredients [5] - Collaborations with leading brands like Haidilao have allowed JD Discount Supermarket to offer competitive prices on hot pot bases and dipping sauces, with some products priced as low as 5.5 yuan per bag [5] Seasonal Trends - The sales of warming and skincare products have seen a week-on-week increase of 320%, with warming patches experiencing a staggering 586% growth [7] - Traditional warming items such as hats and scarves have also maintained stable growth [7] Future Plans - The "11.11 JD Pork Festival" will feature live demonstrations of fresh meat cutting and low-priced vegetable offerings, enhancing consumer engagement through immersive shopping experiences [7][10] - JD Discount Supermarket aims to continue its focus on discount retail, providing quality and affordable products to activate consumption potential in rural areas and set new trends in modern family consumption [10]

Core Insights - The article highlights the surge in home hot pot consumption as temperatures drop across the country, with JD.com launching a promotional campaign called "Warm Hot Pot Season" during its 11.11 shopping festival [1][9] Group 1: Promotional Activities - JD.com has initiated a "Warm Hot Pot Season" promotion, leveraging its strong supply chain capabilities to offer high-quality hot pot ingredients at competitive prices [1][9] - The promotion includes a variety of fresh ingredients, such as live shrimp priced at 18.8 yuan for 500g, and original cuts of lamb and beef priced at 56.9 yuan and 65.9 yuan per kg, respectively [3][5] Group 2: Product Offerings - The hot pot base and dipping sauces are offered in collaboration with well-known brands like Haidilao, with prices significantly reduced; for instance, Haidilao's hot pot base is priced at only 5.5 yuan per bag [7] - Additional products include sweet treats and beverages, such as corn juice at 9.9 yuan and glutinous rice dumplings at 23.9 yuan for 390g, enhancing the overall dining experience [7] Group 3: Market Impact - Industry experts note that JD.com's efforts not only meet consumer demand for high-quality hot pot ingredients but also stimulate market enthusiasm with competitive pricing, thereby unlocking winter consumption potential [9]

Core Insights - The extended holiday period during the Mid-Autumn Festival and National Day has significantly boosted consumer activity, with JD Discount Supermarket launching promotional events across six stores nationwide, leading to record sales [1][3]. Sales Performance - Over 5 million customers were served during the holiday period, with many popular products exceeding previous sales peaks, prompting emergency restocking and even purchase limits to maintain order [3]. - The sales of mooncake gift boxes surged over 300% compared to previous periods, highlighting consumer demand for traditional festive foods [3]. Product Highlights - Essential household items, such as 12,000 barrels of JD's own brand peanut oil and 25,000 bags of flour, showcased strong sales, reflecting the fundamental needs of families [5]. - Freshly made products, including baked goods and ready-to-eat meals, attracted significant consumer interest, with items like the 0.99 yuan tofu buns becoming popular breakfast choices [6]. Fresh Produce Demand - Sales of fresh produce, particularly durian, reached over 600,000 pounds, while the demand for live seafood, such as white shrimp, doubled, indicating a shift towards higher-quality food options among county residents [8]. - The popularity of JD's private label products, including various fruit juices and beers, further illustrates consumer preference for quality and value [10][11]. Supply Chain and Service Support - The strong performance of JD Discount Supermarket is supported by an efficient supply chain and service system, ensuring product freshness and cost reduction through direct sourcing and streamlined logistics [13]. - The stores, averaging 5,000 square meters with over 5,000 SKUs, provide a spacious shopping environment and a one-stop shopping experience, catering to family needs during the holiday [13]. - JD's commitment to "everyday low prices" and value-driven shopping experiences positions it well for future growth in regional retail markets [13].