Core Insights - The cancellation of guaranteed payments for original comics by platforms has led to a significant drop in income for creators, with some reporting earnings plummeting from 2000 yuan to less than 500 yuan per work [1][2] - The Chinese original comic industry is facing three major challenges: a stagnant market, difficulties in IP commercialization, and a lack of successful adaptations compared to other media like web novels [3][6][8] Market Challenges - The Chinese comic user base is projected to be under 200 million in 2024, which is only one-tenth of the web literature user base, and the market size has just surpassed 5 billion yuan, significantly smaller than that of micro-short dramas [3] - Platforms are struggling to recoup investments as comics cannot generate quick returns like short dramas, leading to cuts in guaranteed payments for creators [3] - The industry has not seen a successful adaptation of original comics in recent years, with platforms preferring to adapt web novels that have established readerships, making comic adaptations riskier [6] IP Commercialization Issues - The commercialization of original comic IPs has become increasingly difficult, with platforms unable to secure profitable partnerships as the market cools down [8] - Many creators are left with limited options, as platforms offer either no guaranteed payments or contract termination, leaving authors uncertain about their future [8] Adaptation to New Platforms - Some creators are exploring new avenues such as short video platforms, although many have struggled to adapt their content to fit these formats [9][10] - There is a trend of creators diversifying their work, including adapting comics into audio dramas and promotional materials for businesses to sustain their teams [13][15] Industry Evolution - The revival of traditional comic magazines like "Zhiyin Manke" indicates a niche audience still exists, but the overall industry is shrinking, with many educational institutions discontinuing comic-related programs due to low employment rates [13] - The industry is undergoing a transformation, with established platforms pivoting to adapt existing IPs into short dramas to survive financially [15][16]