Core Insights - The cancellation of guaranteed payments for original comics by platforms has led to a significant drop in income for creators, with some reporting earnings plummeting from 2000 yuan to less than 500 yuan per work [1][2] - The Chinese original comic industry is facing three major challenges: a stagnant market, difficulties in IP commercialization, and a lack of successful adaptations compared to other media like web novels [3][6][8] Market Challenges - The Chinese comic user base is projected to be under 200 million in 2024, which is only one-tenth of the web literature user base, and the market size has just surpassed 5 billion yuan, significantly smaller than that of micro-short dramas [3] - Platforms are struggling to recoup investments as comics cannot generate quick returns like short dramas, leading to cuts in guaranteed payments for creators [3] - The industry has not seen a successful adaptation of original comics in recent years, with platforms preferring to adapt web novels that have established readerships, making comic adaptations riskier [6] IP Commercialization Issues - The commercialization of original comic IPs has become increasingly difficult, with platforms unable to secure profitable partnerships as the market cools down [8] - Many creators are left with limited options, as platforms offer either no guaranteed payments or contract termination, leaving authors uncertain about their future [8] Adaptation to New Platforms - Some creators are exploring new avenues such as short video platforms, although many have struggled to adapt their content to fit these formats [9][10] - There is a trend of creators diversifying their work, including adapting comics into audio dramas and promotional materials for businesses to sustain their teams [13][15] Industry Evolution - The revival of traditional comic magazines like "Zhiyin Manke" indicates a niche audience still exists, but the overall industry is shrinking, with many educational institutions discontinuing comic-related programs due to low employment rates [13] - The industry is undergoing a transformation, with established platforms pivoting to adapt existing IPs into short dramas to survive financially [15][16]

2025 年，中国动态漫短剧出海热潮持续升温！ 据 YouTube 数据显示，以《命轮之主》为代表的国产动态漫剧集表现亮眼：单集播放量普遍在10万-50 万，热门集数可突破100万。此外，《超神宠兽店》、《我只想安静地打游戏》第一季全集播放量均超 80 万，海外传播热度持续攀升。 近日，DataEye 短剧观察对小五兄弟 CMO 黄家俊进行了专访。 从当前市场格局看，动态漫短剧出海参与者以网文公司为主，多数企业尚处探索阶段。产能上，精品动 态漫短剧因后期工序复杂，单部制作周期约一个月，普通动态漫短剧依托标准化流程，单部制作周期可 压缩至一周左右。地域需求方面，除日韩等传统动漫消费市场外，南美葡语、西语地区及东南亚的越 南、印尼等地展现出强劲潜在消费需求。 黄家俊指出，在海外市场表现突出的动态漫短剧往往具备三大核心特征：内容需要具备足够的新鲜感以 吸引观众；要在制作精良度与产能之间找到平衡；IP 元素要契合目标地域的偏好。 展望行业趋势，黄家俊指出，当前动态漫短剧出海的发展阶段类似于 2023 年真人短剧的起步期，整体 仍处于市场教育与早期探索阶段，真正的爆发期可能在2026 年到来。 以下是采访实录整理： 一 ...

DataEye研究院观察到，近几月，一项短剧新物种正在悄然崛起：动态漫短剧，投放力度大幅提升，点众、中文在线、魔方都在投。 同时，一部来自魔方的AI动漫剧投流日耗突破15万的海报也在短剧圈内流传，引发行业热议。 那么，动态漫为何升温？近期有着怎样的数据表现？又有何特点？ 一、动态漫短剧为何升温？谁在投放？ 为探究动态漫短剧升温趋势，DataEye研究院通过ADX短剧版搜索"动态漫"相关素材，并进行统计。 ADX短剧版数据显示，自2024年11月，至2025年4月（截至4.18），动态漫短剧素材量呈指数型上涨趋势，近6个月素材量分别为1条、5条、14条、82条、 215条和460条。 可以看出，动态漫短剧投放趋势主要从今年开始，2月份动态漫素材量明显上升，较1月份增加68条，环比上涨485.7%，而在此之前，并没有观察到明显 较多的动态漫短剧素材。 此外，DataEye研究院通过ADX短剧版搜索"动漫"相关素材，并进行统计。 ADX短剧版数据显示，自2024年11月，至2025年4月（截至4.18），"动漫"搜索结果中素材量出现明显波动。 2025年2月为最高峰，达16895条素材量，除2月份外，近半年动漫相关 ...