Core Viewpoint - Company is attempting to revitalize its brand and address growth concerns through the launch of a new store model called "Pasture Milk Warehouse" in the competitive fresh yogurt market [1][4]. Product and Store Model - The new store model features a larger space, transparent production processes, and a combination of dining and retail offerings, including organic products and baked goods [3][4]. - The pricing strategy maintains the existing price range of 22-27 yuan for main yogurt products while introducing new items to enhance customer experience and potential sales [7][8]. Franchise Model and Challenges - The new store model has a higher franchise entry threshold and operational costs, targeting high-end commercial areas, which may impact the speed of expansion [3][8]. - The company aims to repair trust issues stemming from previous food safety scandals by implementing stricter franchise management and product quality controls [5][6][10]. Industry Context and Competition - The fresh yogurt market is becoming increasingly competitive, with both leading brands and regional players vying for market share, necessitating a focus on product differentiation and consumer trust [9][10]. - The company has introduced a new industry standard for fresh yogurt smoothies to enhance product safety and quality, addressing consumer health concerns [9][10].