本报记者 梁傲男 （编辑 张昕） 12月10日，中石油好客习酒供应链（贵州）有限公司揭牌仪式暨参天地新品发布会在习酒商务体验中心圆满举行。据悉， 新成立的合资公司由中石油昆仑好客有限公司与习酒集团联合组建，旨在整合中石油全国超两万个线下终端与习酒70余年酿造 优势，打造"线下+线上"全渠道酒类消费新生态。 习酒集团党委书记、董事长汪地强表示："习酒开启的'白酒+能源'的合作，是我们深入贯彻落实党的二十届四中全会精神 和省委十三届八次全会精神的具体行动和重要举措；是我们在产业逻辑上的必然契合和发展愿景的高度共鸣；更是我们在新发 展形势下的又一次主动求变、开放合作的深刻实践。作为习酒集团多元化发展迈出的第一步，我们高度重视此次战略合作。站 在新的起点，希望我们共同坚守品质根脉，以融合发展激活产业发展新动能；共同坚持守正创新，以多元布局筑牢高质量发展 护城河；共同彰显伙伴价值，以责任担当书写产业协同新篇章。" 此次合作，标志着习酒与中国石油"白酒+能源"的跨界融合迈入了实体化运营、品牌化发展的新阶段。未来，双方将以中 石油好客习酒供应链（贵州）有限公司为平台，持续深化战略合作、优化产业链条、提升服务效率，为消费者提 ...

Core Viewpoint - The collaboration between China National Petroleum Corporation (CNPC) and Xijiu Group represents a significant step in integrating state-owned enterprises with local industries, fostering regional economic development and innovation in the liquor industry [2][3][29]. Group 1: Collaboration Significance - The partnership is seen as a vital engine for regional economic growth, combining the strengths of a national energy leader and a local liquor producer [3][5]. - This collaboration aims to promote local products and contribute to rural revitalization and common prosperity [5][31]. - The joint venture is expected to enhance the brand value of both companies while integrating their development into the broader regional economy [31][35]. Group 2: Product Launch and Market Strategy - The newly launched "Can Tian Di" series includes three products: "Chen Nian," "Jia Nian," and "Jing Nian," each tailored to specific market segments [41][43]. - "Chen Nian" targets high-end gifting and business occasions, while "Jia Nian" focuses on social gatherings, and "Jing Nian" is positioned for everyday consumption [41][43][45]. - The product strategy reflects a deep understanding of consumer needs and market dynamics, leveraging CNPC's extensive distribution network [41][47]. Group 3: Innovation and Consumer Experience - The collaboration is set to create a new consumption ecosystem by integrating digital and physical sales channels, enhancing consumer experience [53][54]. - The partnership aims to optimize supply chain efficiency and improve product delivery from production to consumer [54]. - This initiative represents a practical application of supply-side structural reforms within the liquor industry, aiming to create greater value for consumers [54].