近日，京东家电家居采销直播推出"百万悬赏"全网比价活动，吸引超600万观众，有网友凭借2分钱差价 赢得万元奖励。记者获悉，自11月1日起，京东已将直播比价范围扩大至全品类，推出"采销直播比价 贵就赔"系列活动，持续至京东11.11结束。用户在京东采销直播间连麦提供其他平台的低价线索，即有 机会至高获100万京豆(折合人民币1万元)。 此次比价活动覆盖京东直播旗下3C数码、家电家居、超市、服饰美妆、健康、全球购、汽车、京喜等 全品类采销直播间，以硬核补贴击穿底价，为用户兑现实实在在的优惠。即日起到11月11日，用户在京 东APP搜索"直播比价"即可进入活动会场。京东采销直播间将以透明比价、实时调价和重磅奖励，为用 户奉上的"低价保障"。 真低价，真获奖！京东采销直播间用户成功获万元大奖 京东"采销直播比价 贵就赔"活动规则已明确：用户在观看京东采销直播过程中，如发现同一商品(需同 款同型号)在其它平台的自营店或品牌官方旗舰店的前台公开售价，低于京东自营的当前售价，即可申 请直播连麦进行举证。用户提交申请后，将进入在线排队等候序列，京东采销人员将随机挑选接通连 麦，以核实并处理价差问题。 根据连麦用户提供的信息， ...

Group 1 - The event "Celebrating National Day and Welcoming Mid-Autumn Festival" aims to boost consumer spending by providing a one-stop shopping platform for various holiday needs [1][5] - A total of 68 participating companies showcased over a thousand products, including specialty agricultural products, prepared foods, handicrafts, and home appliances [1][5] - The event features five distinct areas: specialty agricultural products, prepared foods and local specialties, intangible cultural heritage and handicrafts, daily necessities and home appliance promotions, and specialty food [5][7] Group 2 - The sales of home appliances are notably high, with promotions such as government subsidies and trade-in offers for old appliances, attracting many customers [5][7] - Local specialty products, such as dragon sauce wine and lamb dishes, are popular among consumers, reflecting strong local flavor and festive atmosphere [3][5] - The event has effectively utilized social media platforms for promotion, including live streaming by influencers, which has increased foot traffic and consumer engagement [7]

Core Viewpoint - The article highlights the challenges consumers face in offline shopping, particularly regarding product quality issues and the difficulties in obtaining refunds or exchanges from retailers. It emphasizes the effectiveness of the "Black Cat Complaints" platform as a convenient and efficient tool for consumer rights protection in such situations [1][8]. Group 1: Consumer Experience - A consumer named Ms. Wang faced issues with a refrigerator purchased for 8000 yuan, which failed to cool after just three days of use. The retailer refused to accept a return or exchange, citing the inability to prove a quality issue [1]. - This scenario reflects a common problem where consumers experience a lack of support from retailers after a purchase, leading to frustration and dissatisfaction [1]. Group 2: Black Cat Complaints Platform - The Black Cat Complaints platform offers multiple entry points for consumers to file complaints, allowing for easy access via mobile and computer devices, thus facilitating a hassle-free complaint process [2]. - The platform ensures a quick response time, with over 90% of complaints being reviewed and processed on the same day they are submitted, providing consumers with timely feedback and reassurance [3]. - It features a transparent process where consumers receive notifications at every stage of their complaint, allowing them to track the progress and responses from the retailer [4]. Group 3: Additional Consumer Protection Channels - If retailers remain uncooperative, consumers can escalate their complaints to the national 12315 platform, which serves as an authoritative resource for addressing violations such as selling counterfeit goods or refusing to honor warranty obligations [5]. - The People's Daily "Leadership Message Board" can be utilized to report widespread issues in specific areas, prompting regulatory bodies to take action against systemic problems in the retail sector [6]. - For consumers using installment payment methods, the 12378 hotline provides specialized support for issues related to financial institutions, ensuring that consumers are protected from unfair practices [7]. Group 4: Conclusion - The article concludes that consumers should not hesitate to assert their rights when facing unfair treatment in offline purchases. Utilizing the Black Cat Complaints platform for quick resolutions, followed by the 12315 platform for more serious violations, can significantly enhance consumer protection [8].