Core Insights - JD.com has launched a "Million Reward" price comparison event in its live streaming sales, attracting over 6 million viewers, with users winning rewards for identifying price differences [1][3] - Starting from November 1, the price comparison scope has been expanded to all categories, with the event running until the end of JD's 11.11 sales [1][6] - Users can earn up to 1 million JD beans (equivalent to 10,000 RMB) by providing lower price clues from other platforms during live streams [1][4] Price Comparison Activity - The "Price Comparison, Pay if More Expensive" activity allows users to report lower prices of identical products from other platforms, leading to immediate price adjustments by JD if verified [3][4] - Rewards vary by category, with prizes including JD beans worth 10,000 RMB, an iPhone 17, and supermarket vouchers [4][6] User Engagement and Impact - The activity has seen a significant response, with a reported 293% year-on-year increase in order volume since the start of the 11.11 event [8] - JD's competitive pricing makes it challenging for users to find lower prices on identical products from official channels, yet some users have successfully claimed rewards [6][8] Trust and Transparency - JD's live streaming model emphasizes price confidence and transparency, aiming to reshape consumer trust in live shopping [8] - The company leverages its supply chain and procurement expertise to ensure product quality and competitive pricing, moving away from reliance on influencers and focusing on real value [8]

Group 1 - The event "Celebrating National Day and Welcoming Mid-Autumn Festival" aims to boost consumer spending by providing a one-stop shopping platform for various holiday needs [1][5] - A total of 68 participating companies showcased over a thousand products, including specialty agricultural products, prepared foods, handicrafts, and home appliances [1][5] - The event features five distinct areas: specialty agricultural products, prepared foods and local specialties, intangible cultural heritage and handicrafts, daily necessities and home appliance promotions, and specialty food [5][7] Group 2 - The sales of home appliances are notably high, with promotions such as government subsidies and trade-in offers for old appliances, attracting many customers [5][7] - Local specialty products, such as dragon sauce wine and lamb dishes, are popular among consumers, reflecting strong local flavor and festive atmosphere [3][5] - The event has effectively utilized social media platforms for promotion, including live streaming by influencers, which has increased foot traffic and consumer engagement [7]

Core Viewpoint - The article highlights the challenges consumers face in offline shopping, particularly regarding product quality issues and the difficulties in obtaining refunds or exchanges from retailers. It emphasizes the effectiveness of the "Black Cat Complaints" platform as a convenient and efficient tool for consumer rights protection in such situations [1][8]. Group 1: Consumer Experience - A consumer named Ms. Wang faced issues with a refrigerator purchased for 8000 yuan, which failed to cool after just three days of use. The retailer refused to accept a return or exchange, citing the inability to prove a quality issue [1]. - This scenario reflects a common problem where consumers experience a lack of support from retailers after a purchase, leading to frustration and dissatisfaction [1]. Group 2: Black Cat Complaints Platform - The Black Cat Complaints platform offers multiple entry points for consumers to file complaints, allowing for easy access via mobile and computer devices, thus facilitating a hassle-free complaint process [2]. - The platform ensures a quick response time, with over 90% of complaints being reviewed and processed on the same day they are submitted, providing consumers with timely feedback and reassurance [3]. - It features a transparent process where consumers receive notifications at every stage of their complaint, allowing them to track the progress and responses from the retailer [4]. Group 3: Additional Consumer Protection Channels - If retailers remain uncooperative, consumers can escalate their complaints to the national 12315 platform, which serves as an authoritative resource for addressing violations such as selling counterfeit goods or refusing to honor warranty obligations [5]. - The People's Daily "Leadership Message Board" can be utilized to report widespread issues in specific areas, prompting regulatory bodies to take action against systemic problems in the retail sector [6]. - For consumers using installment payment methods, the 12378 hotline provides specialized support for issues related to financial institutions, ensuring that consumers are protected from unfair practices [7]. Group 4: Conclusion - The article concludes that consumers should not hesitate to assert their rights when facing unfair treatment in offline purchases. Utilizing the Black Cat Complaints platform for quick resolutions, followed by the 12315 platform for more serious violations, can significantly enhance consumer protection [8].