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双电机的全域智能超级混动技术
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合作期间经历大量磨合交锋!奥迪PPE平台首车搭载华为智驾
第一财经· 2025-06-05 03:16
Core Viewpoint - The Chinese electric vehicle industry has entered the 3.0 era, characterized by a balance between quality and innovation, driven by evolving customer demands [1] Group 1: Industry Evolution - The 1.0 era focused on breakthroughs in electric technology, significantly influenced by Tesla [1] - The 2.0 era saw the entry of Tesla and Chinese internet companies, introducing new technologies and emphasizing smart features, while traditional automakers prioritized safety but lacked innovation [1] - The 3.0 era is marked by a shift towards meeting customer needs for both quality and innovation [1] Group 2: German Automakers in China - German luxury car brands, particularly Audi, BMW, and Mercedes-Benz (ABB), maintain a strong position in the fuel vehicle market in China, but struggle in the new energy vehicle sector due to lengthy R&D cycles and outdated navigation systems [2] - German automakers are increasing their "China content" in response to the rapid growth of the Chinese new energy vehicle market and the need for smart and connected technologies [2] Group 3: Audi and Huawei Collaboration - Audi's partnership with Huawei, initiated over five years ago, has involved extensive collaboration and mutual adjustments to meet industry standards and safety requirements [3] - The Audi Q6L e-tron, the first model from this collaboration, features advanced technology such as dual laser radar and an 800V high-voltage system, with a maximum range of 765 kilometers [2][3] Group 4: Industry Competition and Strategy - The current competitive landscape is described as "malicious competition," leading to reduced profitability and potential declines in product quality [4] - Audi emphasizes the importance of maintaining high standards for luxury brand dealerships and implementing strict control measures to ensure quality [4]