Core Viewpoint - The traditional wholesale markets in Zhejiang, particularly in Puyuan, are transitioning to retail models, attracting individual consumers and adapting to market demands [1][4][5] Group 1: Market Transformation - The largest wool sweater market in China, located in Puyuan, is witnessing a shift from wholesale to retail, with events like "Retail Festival" and "Procurement Festival" aimed at welcoming individual shoppers [1] - Retailers are now engaging directly with consumers, providing personalized services and products at competitive prices, which were previously only available to wholesale buyers [1][4] Group 2: Consumer Engagement - Retail events have allowed loyal customers to purchase high-quality items directly, with some products priced significantly lower than similar items in traditional retail settings [1][4] - Merchants are using retail opportunities to better understand consumer preferences across different demographics, which is crucial for product development [4] Group 3: Industry Evolution - The retail trend is a response to the pressures of e-commerce and consumer upgrading, prompting traditional markets to evolve and focus on individual consumer needs rather than just bulk production [4][5] - This evolution is reshaping the perception of professional markets, positioning them as sources of high-quality goods rather than just low-cost options [5]