（来源：科普中国） 转自：科普中国 冬天，各种保暖衣物五花八门，其中羊毛衫成为了很多人的"续命装备"。可人还没冻明白，羊毛衫先崩溃了——每到这个时候，"羊毛衫怎么打理"都会成 为一个热点问题，特别是羊毛缩水很让人头疼。 牲"了几件羊毛衫？图源：小红书@小熊睡不饱、胖胖不胖 与此同时，网上"让缩水羊毛恢复"的偏方也开始大行其道，让人不知道该怎么办。 请欣赏网友贡献的民间奇招 评论区报个数，今年"牺 最外面是一道道鳞片 图源：参考文献[1] 当我们清洗羊毛衫时，水洗搅动、揉搓挤压等外力会让羊毛纤维表面的细小"鳞片"相互咬合，像一排排微型棘轮一样"越拉越紧"，直至羊毛纤维纠缠在一 起，变得不再蓬松，保暖效果也因此下降。 "奇招"是否有效，且看下文 图源：小红书@燃烧一颗恒星来向你道别、璿璿璿仔 羊毛为啥一洗就"缩"？ 羊毛这种材质和我们人体的毛发有相似之处，毕竟它们最初的功能都是为了保暖。 就像我们的头发有一层毛鳞片，羊毛纤维的表面也有一道道鳞片，正是它们影响了羊毛在洗涤之后的状态。 如果这种情况比较严重，羊毛衫就会出现明显的缩水，甚至洗完之后没法穿了。 如果只是物理变化，问题还不算太糟。羊毛的主要成分是蛋白质，它 ...

Core Insights - The annual year-end promotion at the Siqiqing clothing district has introduced innovative features, including outdoor markets, traditional aesthetics spaces, AI fitting technology, and a new men's clothing market, aiming to provide visitors with an immersive cultural and tourism experience that combines quality, affordability, and fashion exploration [1] Group 1: Promotion Details - The promotion features significant discounts, with items like wool sweaters priced at 90 yuan and overcoats ranging from 150 to 200 yuan, showcasing the depth of the discounts available [2] - The outdoor market area has expanded from over 900 square meters last year to approximately 1,600 square meters this year, with seven participating markets and 27 outdoor stalls fully booked within half an hour [2] - Some markets have introduced a return and exchange service, enhancing consumer confidence in their purchases [2] Group 2: Experience and Transformation - The Siqiqing district is transforming shopping into an immersive carnival experience, integrating shopping with entertainment and cultural activities [3] - The "Xizi Magic Box" space has been revamped with a focus on Eastern aesthetics and features an AI fitting experience that allows visitors to create virtual outfits based on their body measurements [3] - The district aims to evolve from being known as "China's first clothing street" to becoming an "international tourism hotspot," with a focus on diverse consumer experiences [3] Group 3: Future Goals - The district's goal is to provide visitors with not just clothing but also a unique memory that blends fashion with urban culture [4] - The "Siqiqing Quality Products" initiative is driving continuous scene renewal and business upgrades, positioning the area as a vibrant fashion lifestyle center with global reach [4]

Core Insights - DEEP BREATH has opened nearly 500 stores and achieved annual sales in the billions, leveraging a comprehensive retail ecosystem [2][16] - The brand represents a shift in consumer behavior towards rational consumption, focusing on comfort, practicality, and value rather than emotional premium associated with brands [2][4] Product Strategy - DEEP BREATH continues to emphasize high-quality materials at affordable prices, aligning with trends in rational consumption and sustainable fashion [6] - The brand's core philosophy revolves around "comfortable dressing," aiming to provide urban women with practical wardrobe solutions [6] - The strategic focus on wool and cashmere has helped establish trust and recognition in the market, with competitive pricing of 100% cashmere sweaters at 380 RMB and 100% Australian merino wool sweaters at 200 RMB [7] Market Performance - DEEP BREATH has achieved significant market recognition, ranking first in sales and customer satisfaction for women's wool and cashmere sweaters [9] - The brand's sales performance during major shopping events, such as achieving nearly 1 billion RMB in GMV during the 2025 Double 11, reflects its strong market presence [18] Product Range Expansion - The brand targets urban women aged 25-45, focusing on practical and versatile clothing options, and has expanded its product range to include various categories such as outerwear, pants, and shirts [10] - DEEP BREATH emphasizes durability and versatility in its products, using high-quality materials and sustainable practices [12] Retail Strategy - DEEP BREATH has established a dual-channel sales system, integrating online and offline platforms to enhance customer experience and conversion rates [14][17] - The brand's offline stores are strategically located in high-traffic urban areas, designed to reflect the brand's philosophy and enhance customer engagement [15][16] Marketing and Brand Building - The brand focuses on long-term brand value through public engagement activities, collaborations with artists, and partnerships with fashion media to enhance visibility [20][23] - DEEP BREATH aims to build a stable brand recognition through consistent and multi-dimensional content output rather than short-term promotional bursts [25]

Core Insights - The Hangzhou Consumer Protection Committee has launched a new column "Anxin Purchase Research Institute" to educate consumers on selecting quality wool products, particularly sweaters, amidst a wide range of options available in the market [2][4] Group 1: Product Information - Traditional wool is the most common natural insulating fiber sourced from the outer coarse hair of sheep, offering moderate warmth and is prone to pilling and shrinking [3] - Merino wool, derived from Merino sheep, has a fiber diameter of 11-24 microns, combining warmth with softness, and is suitable for close-fitting garments and outdoor activities due to its high moisture absorption [3] - Cashmere, sourced from goats, is not wool but rather "goat cashmere," with fibers typically measuring 14-16 microns, providing superior warmth and comfort without irritation [3] Group 2: Purchasing Guidelines - Consumers are advised to check the composition of wool products, ensuring labels state "100% sheep wool" or "wool content ≥30%" while avoiding misleading terms like "lamb cashmere" or "sheep cashmere" [4] - The texture of wool products should be assessed; genuine wool should be soft and elastic, while cashmere should feel lightweight and smooth against the skin [4] - Depending on budget and needs, traditional wool is recommended for durability, Merino wool for its washability and comfort, and 100% cashmere for warmth and luxury [4]

Core Viewpoint - The recent football tournament in Jiaxing not only serves as a sports event but also significantly boosts local economic activity and cultural engagement through a "sports + consumption" model [1][2][4]. Group 1: Event Overview - The Jiaxing City Football Championship and Zhejiang Province City Football League (Jiaxing Division) pre-qualifying matches have commenced, attracting significant local enthusiasm and participation [1]. - The opening match featured a competitive face-off between Haining and Xiuzhou, generating excitement among spectators [1]. Group 2: Economic Impact - The event has catalyzed a "Football Carnival," featuring over 30 booths that showcase local agricultural products, sports culture, and handmade crafts, promoting a blend of sports, agriculture, and tourism [2]. - Local businesses, such as restaurants and shops, reported increased foot traffic and sales, with one noodle shop selling over 100 bowls in a single afternoon due to the event [3]. - The Jiaxing Cultural, Radio, Television, and Tourism Bureau has introduced a "ticket root" benefit program, offering over 100 discounts on cultural and tourism activities for ticket holders, enhancing the value of attending the matches [3][4]. Group 3: Community Engagement - Local merchants are actively participating in the event, with shopping centers and tourist attractions offering promotions and organizing viewing events to attract visitors [4]. - The integration of local specialties, such as the "Three Winter Clothes" from Tongxiang, into the promotional activities aims to leverage the event's traffic to boost brand recognition and sales [4].

Summary of Key Points Core Viewpoint The Jining Market Supervision Administration in Shandong Province has released the results of the second batch of product quality supervision and spot checks for 2025, indicating a product pass rate of 91.12% across various categories. Group 1: Overall Inspection Results - A total of 169 batches of products were inspected, with 154 batches passing and 15 batches failing, resulting in a compliance rate of 91.12% [2]. Group 2: Specific Product Categories - **Plastic Shopping Bags**: Out of 3 batches inspected, 1 batch was found non-compliant, leading to a non-compliance rate of 33.33% [3]. - **Chlor-alkali Products**: All 6 batches of high-purity hydrochloric acid and by-product hydrochloric acid were compliant [4]. - **Industrial Formaldehyde**: All 2 batches inspected were compliant [5]. - **Industrial Methanol**: All 3 batches inspected were compliant [6]. - **Sodium Hypochlorite**: All 2 batches inspected were compliant [7]. - **Benzene Products**: Both batches of crude benzene and coke benzene products were compliant [8][9]. - **Industrial Hydrogen Peroxide**: The single batch inspected was compliant [10]. - **Lead-acid Batteries**: All 11 batches inspected were compliant [11]. - **Household and Similar Use Plugs and Sockets**: All 5 batches inspected were compliant [12]. - **Food Contact Paper Packaging and Containers**: All 4 batches inspected were compliant [13]. - **Food Contact Plastic Packaging Containers and Tools**: All 4 batches inspected were compliant [14]. - **Composite Film Bags**: All 7 batches inspected were compliant [15]. - **Non-composite Film Bags**: All 3 batches inspected were compliant [16]. - **Melamine Plastic Tableware**: All 2 batches inspected were compliant [17]. - **Construction Steel**: All 30 batches inspected were compliant [18]. - **Waterproof Membranes**: All 5 batches inspected were compliant [19]. - **Ceramic Tiles**: All 6 batches inspected were compliant [20]. - **Automotive Lubricants**: All 11 batches inspected were compliant [21]. - **Coal Products**: All 10 batches inspected were compliant [22]. - **Textiles**: Out of 50 batches inspected, 14 batches were found non-compliant, resulting in a non-compliance rate of 28% [23].

Group 1 - The Zhejiang Province's "Thousand Teams and Ten Thousand Enterprises" initiative aims to organize over 2,000 groups and support more than 20,000 companies in expanding overseas markets, targeting a goal of 100 billion yuan in intended orders [1] - In January 2026, the number of outbound groups from Zhejiang increased by nearly 20% compared to the same period in 2025, indicating a stronger push for international market engagement [1] - The leather industry in Haining is set to participate in international exhibitions, marking a strategic shift towards export, with plans to attend events in Russia, Dubai, France, Australia, and South Korea [2][3] Group 2 - The Zhejiang Province achieved over 1.8 trillion yuan in intended orders through overseas exhibitions in 2025, with total import and export values exceeding 5 trillion yuan, reflecting a 5.3% year-on-year growth [2] - The local wool sweater industry in Jiaxing plans to double the number of exhibitions attended in 2026, with exports growing by 16.63% in the first ten months of the previous year [4] - Companies are increasingly focusing on sales and compliance in international trade, moving from passive to proactive engagement in overseas markets [5] Group 3 - The textile industry is diversifying its product offerings, moving from home decor to apparel and high-end fabrics, which has led to a 20% increase in the variety of exhibitions attended [3][4] - The establishment of overseas warehouses and display centers in key markets like Moscow and Seoul is part of a strategy to enhance logistics and market reach [3] - The government is expected to play a crucial role in integrating resources and providing support to help companies navigate the challenges of international trade [5][6] Group 4 - Companies are adapting to rising operational costs by leveraging technology and innovation to improve efficiency and reduce expenses [7] - The focus on cultivating high-end talent and enhancing innovation capabilities is essential for traditional industries to remain competitive [8] - The ongoing geopolitical tensions and trade barriers are prompting companies to explore new markets while maintaining a strong presence in traditional ones [6][7]

Core Viewpoint - The traditional wholesale markets in Zhejiang, particularly in Puyuan, are transitioning to retail models, attracting individual consumers and adapting to market demands [1][4][5] Group 1: Market Transformation - The largest wool sweater market in China, located in Puyuan, is witnessing a shift from wholesale to retail, with events like "Retail Festival" and "Procurement Festival" aimed at welcoming individual shoppers [1] - Retailers are now engaging directly with consumers, providing personalized services and products at competitive prices, which were previously only available to wholesale buyers [1][4] Group 2: Consumer Engagement - Retail events have allowed loyal customers to purchase high-quality items directly, with some products priced significantly lower than similar items in traditional retail settings [1][4] - Merchants are using retail opportunities to better understand consumer preferences across different demographics, which is crucial for product development [4] Group 3: Industry Evolution - The retail trend is a response to the pressures of e-commerce and consumer upgrading, prompting traditional markets to evolve and focus on individual consumer needs rather than just bulk production [4][5] - This evolution is reshaping the perception of professional markets, positioning them as sources of high-quality goods rather than just low-cost options [5]

Group 1 - The winter cold wave has significantly boosted the consumption of knitted products, with major knitting enterprises in Tongxiang actively expanding their market presence [1] - Zhejiang Lamborghini Weaving Co., Ltd. has reported a daily order increase of 50%, with peak orders reaching 15,000 items being dispatched on the same day, thanks to customized services from Tongxiang Post [2] - Tongxiang Post has implemented a tailored "one enterprise, one policy" service for 18 core enterprises, enhancing logistics efficiency and ensuring no missed market opportunities for 62 collaborating companies [2] Group 2 - Tongxiang Post has increased its operational capacity by adding 15 dedicated collection vehicles and 20 flexible staff members, improving collection and sorting efficiency by 50% [3] - The customer satisfaction rate remains at 100%, with an average of 80 inquiries processed daily, and a rapid response mechanism in place for issues [3] - Over the past three years, the average annual growth rate of e-commerce revenue for collaborating enterprises has been 25%, with a 200% increase in daily dispatch volume for the 18 core enterprises [3]

Core Viewpoint - Hainan's announcement of full island closure operation on December 18, 2025, represents a strategic move by China to counter global containment efforts, emphasizing openness rather than isolation [1][8][22] Group 1: Policy and Economic Implications - The concept of "closure" in Hainan does not imply isolation but rather a model of "open first, control second," allowing international access while regulating domestic channels [3][6] - Hainan will operate as a special zone with zero tariffs and simplified approvals for international goods, effectively becoming a "domestic outside" area in terms of trade rules [3][6] - The unique policy of "30% value-added processing for domestic sales exempt from tariffs" provides a significant competitive advantage for businesses, allowing them to import raw materials duty-free and sell processed goods to the mainland without tariffs [11][13] Group 2: Strategic Positioning - Hainan is not intended to replace Hong Kong or Singapore; instead, it aims to leverage its vast land and natural resources to focus on sectors like agriculture, deep-sea exploration, aerospace, and high-end manufacturing [15][17] - The region is positioned as a "testbed" for advanced medical devices and data flow, facilitating early access for domestic patients and exploring cross-border digital economy cooperation [19][21] Group 3: Global Context and Future Outlook - Hainan's closure is seen as a significant step comparable to China's WTO accession in 2001, marking a shift from product-level to institutional-level openness, allowing China to participate in international rule-making [22] - The initiative aims to attract global capital, talent, and technology to Hainan, countering efforts to isolate China and reinforcing the country's commitment to globalization [21][22]