Core Viewpoint - The company Guangdong Fayanhong aims to promote sprouted brown rice while assisting in the digital transformation of the industry, highlighting its nutritional benefits and market potential [1][3]. Market Potential - Sprouted brown rice is made from raw rice or fresh brown rice through pre-treatment and germination processes, offering richer nutritional components compared to regular white and brown rice [3]. - In 2022, the total production of wheat and rice in China was 6.9 trillion jin (approximately 4.6 billion tons). If only 1% of the population consumes sprouted brown rice at a price of 9.9 yuan per jin, it could create a market worth hundreds of billions [3]. - The application scenarios for sprouted brown rice are diverse, including rice balls, meal replacements, smoothies, and beverages, with potential collaborations across various industries such as retail, specialty dining, beauty, and elder care [3]. Technological Empowerment - In 2024, a partnership with the government of Shaoguan City will establish an organic planting base for sprouted brown rice, promoting industry transformation [4]. - The company collaborates with local agricultural enterprises to upgrade traditional white rice production into a health-oriented industry, expanding product offerings to include white rice, rice bran, brown rice, and sprouted brown rice [4]. - The "Duck-Rice Coexistence" ecological planting model integrates natural cycles with smart monitoring, utilizing IoT technology to enhance the germination process, increasing germination rates from 68% to 95% and boosting active nutrients by 300% [4]. - Automation in production processes improves efficiency, while smart storage systems ensure product quality stability [4]. - Each bag of sprouted brown rice will have a unique digital identity, allowing consumers to trace the entire production and distribution process through a QR code [4]. Future Developments - The company plans to launch a new brand "Mi Zaixiang" to further support industry upgrades and expand sales channels to more cities [5].