发芽糙米
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江苏黄金村蝶变解码:“一度电”赋能“一粒米”撬动乡村振兴
Zhong Guo Xin Wen Wang· 2025-11-04 03:21
Core Insights - The transformation of Jiangsu's Huangjin Village from a poverty-stricken area to a thriving community is attributed to the synergy of agricultural innovation and enhanced electricity supply, encapsulated in the concepts of "one grain of rice" and "one kilowatt-hour" [1][5]. Group 1: Agricultural Development - In 1998, the village leader, Yan Qinghua, initiated a partnership with Jiangsu Agricultural Science Institute to introduce high-quality rice varieties, leading to the establishment of a cooperative that overcame challenges in organic and colored rice cultivation [2]. - Huangjin Village has developed 19 products, including instant rice noodles and sprouted brown rice, with its "Huangjin Village Soft Rice" receiving national geographical indication trademark status, significantly boosting local income [2][7]. - The rice industry in Huangjin Village has achieved an annual output value exceeding 1 billion yuan, with per capita income surpassing 30,000 yuan [7]. Group 2: Infrastructure and Electricity Supply - Historically, electricity was a bottleneck for development, with only four transformers providing insufficient power, leading to frequent outages [5]. - The implementation of rural revitalization strategies has led to the installation of 12 new 400 kVA transformers, increasing average household electricity capacity to 12.8 kW and significantly improving reliability [5]. - Future plans include the expansion of an all-electric processing center and the creation of a rice culture experience park, aiming to maximize the value of both electricity and agricultural products [7].
彭毅萍:用科技赋能发芽糙米产业
Zhong Guo Jing Ying Bao· 2025-07-30 17:57
Core Viewpoint - The company Guangdong Fayanhong aims to promote sprouted brown rice while assisting in the digital transformation of the industry, highlighting its nutritional benefits and market potential [1][3]. Market Potential - Sprouted brown rice is made from raw rice or fresh brown rice through pre-treatment and germination processes, offering richer nutritional components compared to regular white and brown rice [3]. - In 2022, the total production of wheat and rice in China was 6.9 trillion jin (approximately 4.6 billion tons). If only 1% of the population consumes sprouted brown rice at a price of 9.9 yuan per jin, it could create a market worth hundreds of billions [3]. - The application scenarios for sprouted brown rice are diverse, including rice balls, meal replacements, smoothies, and beverages, with potential collaborations across various industries such as retail, specialty dining, beauty, and elder care [3]. Technological Empowerment - In 2024, a partnership with the government of Shaoguan City will establish an organic planting base for sprouted brown rice, promoting industry transformation [4]. - The company collaborates with local agricultural enterprises to upgrade traditional white rice production into a health-oriented industry, expanding product offerings to include white rice, rice bran, brown rice, and sprouted brown rice [4]. - The "Duck-Rice Coexistence" ecological planting model integrates natural cycles with smart monitoring, utilizing IoT technology to enhance the germination process, increasing germination rates from 68% to 95% and boosting active nutrients by 300% [4]. - Automation in production processes improves efficiency, while smart storage systems ensure product quality stability [4]. - Each bag of sprouted brown rice will have a unique digital identity, allowing consumers to trace the entire production and distribution process through a QR code [4]. Future Developments - The company plans to launch a new brand "Mi Zaixiang" to further support industry upgrades and expand sales channels to more cities [5].