Core Viewpoint - The launch of the "Ancient Cellar Yuanmingqing" series by Kouzi Jiao represents a blend of traditional craftsmanship and modern consumer needs, aiming to elevate the white liquor market with high-quality products at accessible prices [1][10]. Product Quality and Heritage - The "Ancient Cellar Yuanmingqing" series is rooted in the historical Yuanming old cellar group, which has been producing liquor for over 700 years, creating a unique micro-ecological system that contributes to its exceptional taste [3]. - The series is recognized with three significant national accolades: "National Geographical Indication Product," "National Standard Setter for Mixed Aroma Liquor," and "National Industrial Heritage Cellar Brewing," establishing a strong competitive barrier [3]. Pricing Strategy - The product is strategically priced between 100-300 yuan, offering "superior quality at benchmark prices," which positions it within the core consumer segment of the white liquor market [5]. - The series aims to provide a rich flavor experience that exceeds expectations for its price range, promoting a "value surpassing price" consumption upgrade [5]. Marketing and Promotion - A live streaming event in collaboration with JD Supermarket will take place on September 24, featuring cultural experiences, tasting opportunities, and promotional offers, including significant discounts and interactive activities [6][7]. - The event will include a special appearance by brand ambassador Wang Jianxin, who will share insights into the series and its unique flavor profile [7]. Cultural Integration - The brand is producing a micro-documentary titled "Seeking Fragrance in Ancient Cellars," featuring Wang Jianxin, to showcase the heritage and complexity of the brewing process, reinforcing the series' positioning as a benchmark for quality in the market [8][10]. - The initiative aims to merge 700 years of ancient cellar culture with modern consumer demands, allowing traditional brewing culture to resonate with contemporary lifestyles [10].