Group 1 - The core theme of the Spring Festival activities in Miyun District is "Enjoying Snow and Sea, Celebrating Reunion, and Happy New Year in Miyun," featuring over 50 cultural and tourism events including performances, intangible cultural heritage crafts, cultural markets, and garden flower fairs [1] - Key scenic spots are hosting various events: Zhangyu Aifei Castle is launching a New Year Lantern Carnival with 24 groups of Sichuan lanterns showcasing themes like "Fish Leaping Over the Dragon Gate" and "Peking Opera Masks." Yexiant Tower is offering a "Yexiant Lantern" New Year temple fair with diverse activities including blessings, intangible heritage displays, and an ice and snow carnival [1] - Local customs are vibrant: Xiwengzhuang Town will hold a "New Year Flavor in Xiwengzhuang" event featuring an intangible heritage market, folk flower fairs, and specialty foods. Dongshaqu Town will host a large New Year goods festival with a 3,000 square meter themed exhibition area and showcase traditional skills like Wuhuguan and Xianjia Gaoqiao [1] Group 2 - To facilitate tourist planning, Miyun has released three premium routes: the "Ice Fun and Blessing Line" connecting Yexiant Tower, Taoyuan Fairy Valley, and Yunmeng Gorge for snow play and ice waterfall viewing; the "Great Wall New Year Customs Line" passing through Gubei Water Town and Simatai Great Wall for snow hiking and tasting intangible heritage cuisine; and the "Lantern Festival Family Line" covering Zhangyu Aifei Castle, Sunlight Valley, and Nanshan Ski Resort, suitable for family lantern viewing and snow activities [2]

Core Insights - The "Gubei New Year's Eve" event took place at the foot of the Simatai Great Wall, featuring a spectacular countdown to 2026 with light displays and live broadcasts, enhancing the festive atmosphere for both visitors and online audiences [1][4][6] Group 1: Event Highlights - The event was themed "Sound of the Great Wall, Light of the Great Wall, Star Wishes of the Great Wall," providing an immersive experience from day to night, including traditional performances and a New Year's concert [1] - The Simatai Great Wall was illuminated, creating a visual spectacle that resembled a golden dragon winding through the mountains, contributing to the celebratory ambiance [1] - The event saw a significant increase in visitor numbers compared to the previous year, leading to full bookings at local hotels and increased revenue for surrounding businesses [1] Group 2: Ongoing Initiatives - The Gubei Water Town has extended its free entry reservation policy until January 31, 2026, and plans to introduce more unique experience activities [1] - The "Happy Ice and Snow Season" in Miyun has been launched, featuring a variety of activities to celebrate the New Year and Spring Festival, including the "Gubei New Year" and "Great Wall Ice and Snow Festival" [1] - The local tourism bureau has introduced over 80 consumer promotion policies across four sectors: attractions, accommodation, dining, and retail, aiming to stimulate winter travel enthusiasm among citizens and tourists [2]