Group 1 - The core theme of the Spring Festival activities in Miyun District is "Enjoying Snow and Sea, Celebrating Reunion, and Happy New Year in Miyun," featuring over 50 cultural and tourism events including performances, intangible cultural heritage crafts, cultural markets, and garden flower fairs [1] - Key scenic spots are hosting various events: Zhangyu Aifei Castle is launching a New Year Lantern Carnival with 24 groups of Sichuan lanterns showcasing themes like "Fish Leaping Over the Dragon Gate" and "Peking Opera Masks." Yexiant Tower is offering a "Yexiant Lantern" New Year temple fair with diverse activities including blessings, intangible heritage displays, and an ice and snow carnival [1] - Local customs are vibrant: Xiwengzhuang Town will hold a "New Year Flavor in Xiwengzhuang" event featuring an intangible heritage market, folk flower fairs, and specialty foods. Dongshaqu Town will host a large New Year goods festival with a 3,000 square meter themed exhibition area and showcase traditional skills like Wuhuguan and Xianjia Gaoqiao [1] Group 2 - To facilitate tourist planning, Miyun has released three premium routes: the "Ice Fun and Blessing Line" connecting Yexiant Tower, Taoyuan Fairy Valley, and Yunmeng Gorge for snow play and ice waterfall viewing; the "Great Wall New Year Customs Line" passing through Gubei Water Town and Simatai Great Wall for snow hiking and tasting intangible heritage cuisine; and the "Lantern Festival Family Line" covering Zhangyu Aifei Castle, Sunlight Valley, and Nanshan Ski Resort, suitable for family lantern viewing and snow activities [2]

Core Viewpoint - The article highlights the increasing popularity of winter tourism in Miyun, driven by a series of well-planned events and attractions that integrate ice and snow activities with cultural experiences, particularly as the Spring Festival approaches [4][11]. Group 1: Winter Tourism Initiatives - Miyun has developed a "Winter Ice and Snow Map" that integrates ski resorts, popular attractions, unique accommodations, and dining options, serving as a one-stop navigation tool for visitors [4]. - The introduction of three themed winter tourism routes—"Ice and Snow Adventure," "Warm Winter," and "Wine Aroma Trail"—connects various attractions, catering to different visitor demographics [4]. - The "Great Wall Lantern Festival" and "Great Wall Ice and Snow Festival" are key attractions, featuring creative light displays and family-friendly activities, enhancing the winter tourism experience [4][10]. Group 2: Events and Activities - The South Mountain Ski Resort and Yunfo Ski Resort will open over 30 ski trails during the 2025-2026 winter season, hosting various events suitable for both beginners and advanced skiers [5]. - The "Yexiantai New Year Temple Fair" and "Zhangyu Aifei Fort Lantern Festival" will take place during the Spring Festival, offering immersive night-time experiences to extend visitor stays [5][9]. - The "Ancient North New Year: Finding Joy in the Water Town" theme event will run from New Year's Eve to the seventh day of the new year, featuring daily themed activities and performances [8]. Group 3: Economic Impact and Consumer Engagement - To stimulate consumption, Miyun has implemented promotional policies across attractions, accommodations, dining, and retail, including free or discounted entry at 13 key attractions and special vacation packages at 8 hotels [5][12]. - Visitors can enjoy additional discounts at 28 participating restaurants and retail outlets by presenting their ski tickets, promoting a "one ticket, multiple uses" approach [5]. - The integration of cultural events, such as food festivals and music events, is aimed at enhancing the overall visitor experience and driving economic growth in the region [12].

Group 1 - The "Happy Ice and Snow Season" in Miyun District will last until March 2026, offering diverse winter entertainment options for citizens [2] - The upgraded Nanshan and Yunfo ski resorts feature over 20 ski trails catering to different skill levels, including night skiing experiences [2] - Various winter activities are planned, including ice climbing at Yunmeng Gorge and winter hot spring experiences at local hotels and boutique inns [2] Group 2 - A series of promotional policies covering attractions, accommodation, dining, and retail have been launched, featuring over 80 discount measures [3] - Key attractions like Gubei Water Town and Zhangyu Aifei Castle are offering free admission and discounted tickets with additional benefits [3] - The "ticket root economy" model allows visitors to exchange ski ticket stubs for dining vouchers and retail discounts at 28 participating businesses [3]

Group 1 - The 2025-2026 Miyun Happy Ice and Snow Season has been launched, running until March 2026, featuring various promotional policies across four sectors: attractions, accommodation, dining, and retail, with over 80 discount initiatives [1][3] - During the ice and snow season, visitors can enjoy winter attractions such as the ice waterfall and "bubble lake" at Taoyuan Xiangu Scenic Area, and ice climbing experiences at Yunmeng Gorge [3] - The event includes a range of activities, such as free admission at Gubei Water Town throughout December, a New Year temple fair at Yexiantai Scenic Area during the Spring Festival, and various snow sports competitions [3] Group 2 - Key scenic spots like Gubei Water Town and Zhangyu Aifei Castle are offering free tickets and discounted tickets with additional benefits, while eight key hotels and boutique inns are providing accommodation discounts and exclusive vacation packages [3] - An innovative "ticket root economy" model allows visitors to exchange ski ticket stubs for dining vouchers and retail discounts from 28 participating businesses, creating a new consumption experience with multi-sector benefits [3]

Core Insights - The "Happy Ice and Snow Season" event in Miyun District will run from December 7, 2025, to March 2026, offering diverse winter activities for residents and tourists [2] - The event emphasizes ice and snow sports, with upgraded ski resorts in Miyun providing over 20 ski trails catering to all skill levels, including night skiing options [4] - Various cultural and tourism products are being integrated, including scenic spots and unique experiences like hot springs and ice climbing [4] Group 1 - The event features a series of exciting activities during the New Year and Spring Festival, including free admission to key attractions and various ice and snow competitions [6] - A "ticket root economy" model has been introduced, allowing visitors to exchange ski ticket stubs for discounts at 28 participating businesses, enhancing the consumer experience [7] - Multiple promotional policies covering attractions, accommodation, dining, and retail have been launched, offering over 80 discount measures across key locations [8]