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海宁袁花以“山海协作”撬动梨产业升级
Xin Lang Cai Jing· 2026-01-12 23:09
Core Insights - The introduction of the traditional pear syrup, made from the local "Haichang Honey Pear," represents a new product initiative aimed at revitalizing the pear industry in Yuanhua Town through a collaboration with Jinhua Wuyi [1][2] - The product emphasizes a "food and medicine integration" philosophy and traditional slow-cooking methods, with no added sugars or preservatives, highlighting the quality of the local agricultural product [1] Group 1: Product Development - The traditional pear syrup is produced using over 20,000 pounds of high-quality "Haichang Honey Pear" as raw material, showcasing a resource-sharing agreement between Yuanhua Town and Jinhua Wuyi [1] - The syrup's production adheres to traditional techniques, with the critical "gathering syrup" process relying on the skill and experience of master craftsmen [1] Group 2: Market Positioning - The packaging of the pear syrup incorporates local cultural elements, featuring imagery that reflects the region's heritage and a promotional slogan that emphasizes its unique qualities [1] - The product has been integrated into the "Haining Agricultural Treasures" regional public brand system, enhancing its market visibility [1] Group 3: Agricultural Strategy - Yuanhua Town is transitioning its pear industry from selling fresh fruit to selling processed products, marking a significant step in enhancing the value of its pears [2] - The town maintains over 6,000 acres of "Haichang Honey Pear" cultivation and has introduced new varieties such as "New Jade" and "Zhejiang Pear No. 6," which offer larger fruit and extended supply periods [2] Group 4: Technological Support - The local agricultural sector is supported by technology, with experts from the Zhejiang Academy of Agricultural Sciences providing guidance to farmers, and an "expert consultation" system established to address agricultural queries [2] - In addition to the traditional pear syrup, other products like pear wine made from honey pears have also been launched, diversifying the product offerings [2]