湘菜作为中国八大菜系之一，凭借菜品多样、制作工艺精细、口味鲜明独到的特质，精准契合不同消费 群体的口味偏好，在国内餐饮市场中始终占据重要地位，是承载中国饮食文化的重要分支。近年来，随 着供应链体系的持续优化与食材质量的稳步提升，湘菜市场更迎来加速度扩张的黄金期，市场份额不断 扩大，为旗下细分品类的发展注入强劲动力。 在湘菜庞大的品类体系中，酱板鸭无疑是极具代表性的传统腌制类菜肴。它以新鲜鸭肉和多样香料为原 料，历经腌制、风干、烘烤等多道精细工序制成，集香、辣、鲜、醇于一体，风味醇厚且越嚼越香。其 历史可追溯至春秋楚国时期，凭借出众口感一度成为宫廷贡品，如今更是承载着深厚的湖南饮食文化底 蕴，成为大众熟知的湘菜经典。凭借独特风味与即开即食的便捷属性，酱板鸭不仅成为消费者日常佐餐 的搭配之选，还跻身休闲零食、节日礼品的热门清单，在竞争激烈的市场中占据一席之地。 而在日趋火热的酱板鸭赛道中，湖南小鸭仙食品有限公司凭借深厚的实力与精准的布局，稳居行业前 列。作为专注短保卤制品领域的品牌，小鸭仙依托过硬的产品力与市场认可度，成长为湖南酱板鸭全国 第一品牌，有力推动酱板鸭品类创新发展。品牌更是将饮食与文化深度融合，建立长 ...

Core Insights - The event "Kunlun Hunan Alumni Association - Strategic Positioning Implementation Sharing Exchange Conference" was held in Changsha, Hunan, focusing on the practical application of strategic positioning [1][3] - The conference featured industry experts and successful entrepreneurs sharing insights on strategic positioning and its impact on business growth [3][6] Group 1: Strategic Positioning Implementation - The conference emphasized the importance of strategic positioning in helping companies transition from regional brands to industry leaders, as highlighted by Li Mengchang, the chairman of Hunan Jiajiarong [3] - Liu Yanjun, founder of Xiaoyaxian Sauce Duck, shared a case study demonstrating that precise positioning led to over 200% revenue growth despite a challenging consumer environment, with a 10% price increase still resulting in sold-out products [6] - Ryan, the marketing general manager of Kunlun Positioning, provided a systematic explanation of the underlying logic of strategic positioning and guided attendees on building efficient marketing operations tailored to Hunan enterprises [9] Group 2: Visual Identity and Brand Recognition - Li Bai, general manager of the Visual Hammer Center, discussed the concept of visual hammers as essential for brand recognition and memory, using the example of Wanglaoji's red can as a successful visual identity [11] - The relationship between visual hammers and strategic positioning was clarified, emphasizing the importance of creating high-recognition visual symbols for effective brand communication [11] Group 3: Strategic Big Products - Yu Wei, general manager of the Big Product Research Center, outlined the five key stages and underlying logic for creating strategic big products, which are crucial for business growth and brand value [13] - The discussion included the synergy between big product strategies and influencer marketing, showcasing practical experiences in content marketing to boost sales [13] Group 4: Future Engagement and Support - The event concluded with positive feedback from attendees, who appreciated the blend of cutting-edge theory and localized case studies, expressing anticipation for continued support from Kunlun Positioning [15][16] - Kunlun Positioning aims to maintain its role as a leader in strategic positioning training by providing systematic methodologies and resources to help enterprises expand from regional to national markets [18]