Core Viewpoint - The company Xiaoyaxian has been recognized as the first "Duck Museum" in Changsha, enhancing its market position in the traditional marinated duck segment and promoting cultural integration with its products [1][5]. Industry Overview - Hunan cuisine, as one of China's eight major culinary traditions, has a significant market presence due to its diverse dishes and unique flavors, which cater to various consumer preferences [3]. - The marinated duck, particularly the sauce-marinated duck, is a representative traditional dish with a rich history dating back to the Spring and Autumn period, becoming a popular choice among consumers for its flavor and convenience [3][4]. Company Positioning - Xiaoyaxian Food Co., Ltd. has established itself as a leading brand in the marinated duck industry, leveraging its strong product quality and market recognition to drive innovation in the category [4]. - The company has built the first duck museum in Changsha, integrating food and culture, which enhances its differentiation in a competitive market [4][11]. Product Strengths - Xiaoyaxian's core product, the traditional charcoal-grilled marinated duck, has achieved national sales leadership in Hunan, utilizing high-quality ingredients and traditional cooking methods without preservatives [8]. - The product line includes various offerings such as whole ducks and small bag series, maintaining a focus on safety, health, and freshness, appealing to different consumer needs [8]. Cultural Integration - The duck museum serves as a cultural hub, showcasing the history and development of marinated duck, and engaging visitors through interactive experiences, thereby strengthening the emotional connection with consumers [11]. - The museum's activities promote the cultural heritage of marinated duck, enhancing brand visibility and consumer engagement [11]. Marketing Strategy - Xiaoyaxian employs a dual strategy of deepening its local market presence while expanding nationally, supported by a diverse marketing matrix that includes online and offline channels [14]. - The company collaborates with various partners and utilizes social media platforms for comprehensive brand promotion, enhancing its market influence [14].

Core Insights - The event "Kunlun Hunan Alumni Association - Strategic Positioning Implementation Sharing Exchange Conference" was held in Changsha, Hunan, focusing on the practical application of strategic positioning [1][3] - The conference featured industry experts and successful entrepreneurs sharing insights on strategic positioning and its impact on business growth [3][6] Group 1: Strategic Positioning Implementation - The conference emphasized the importance of strategic positioning in helping companies transition from regional brands to industry leaders, as highlighted by Li Mengchang, the chairman of Hunan Jiajiarong [3] - Liu Yanjun, founder of Xiaoyaxian Sauce Duck, shared a case study demonstrating that precise positioning led to over 200% revenue growth despite a challenging consumer environment, with a 10% price increase still resulting in sold-out products [6] - Ryan, the marketing general manager of Kunlun Positioning, provided a systematic explanation of the underlying logic of strategic positioning and guided attendees on building efficient marketing operations tailored to Hunan enterprises [9] Group 2: Visual Identity and Brand Recognition - Li Bai, general manager of the Visual Hammer Center, discussed the concept of visual hammers as essential for brand recognition and memory, using the example of Wanglaoji's red can as a successful visual identity [11] - The relationship between visual hammers and strategic positioning was clarified, emphasizing the importance of creating high-recognition visual symbols for effective brand communication [11] Group 3: Strategic Big Products - Yu Wei, general manager of the Big Product Research Center, outlined the five key stages and underlying logic for creating strategic big products, which are crucial for business growth and brand value [13] - The discussion included the synergy between big product strategies and influencer marketing, showcasing practical experiences in content marketing to boost sales [13] Group 4: Future Engagement and Support - The event concluded with positive feedback from attendees, who appreciated the blend of cutting-edge theory and localized case studies, expressing anticipation for continued support from Kunlun Positioning [15][16] - Kunlun Positioning aims to maintain its role as a leader in strategic positioning training by providing systematic methodologies and resources to help enterprises expand from regional to national markets [18]