Group 1 - The total box office for the summer film season in 2025 has exceeded 6 billion yuan as of July 31, 2023, driven by a surge in audience attendance and various promotional initiatives [1] - The summer film lineup includes a diverse range of genres such as war, animation, science fiction, and history, with films like "Nanjing Photo Studio" achieving over 300 million yuan in box office revenue within three days of release [1][3] - In Guangdong, students, families, and young audiences are the primary viewers, with some cinemas offering themed merchandise and special fan events to attract more customers [1] Group 2 - To further promote the integration of cultural and tourism consumption, Zhejiang has introduced a program where movie ticket holders can enjoy multiple discounts on attractions, dining, and accommodation [5] - Tourists holding movie tickets can gain free entry to scenic spots and redeem various benefits at cultural and creative shops in locations like Nanxun Ancient Town [5][7] - A tourist expressed satisfaction with the value of the experience, noting that the movie tickets served as a "pass" for additional activities, enhancing the overall travel experience [7]