文旅消费融合
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烟火气升腾,潮州古城节日消费热度持续攀升
Sou Hu Cai Jing· 2026-02-23 12:40
餐饮零售与"茶"经济,筑牢消费底盘。作为"世界美食之都",古城里的牛肉火锅、咸水粿等潮汕名小吃店前排起了长龙,一家老字号牛肉火锅店老板笑 言:"从大年初一开始,到了饭点店里就大排长龙,营业额也提高了。"与此同时,凤凰单丛茶、潮州三宝等特产礼盒成为游客"返程必带"的伴手礼,不少 特产店的老板表示,包装精美的礼盒销量比平时高出不少。此外,古城里的创意茶咖店也备受青睐,主打"茶拿铁"等年轻化产品的店铺每天能卖出上千 杯,传统工夫茶正以新潮方式融入年轻人的消费场景。 "民宿+"模式与夜游经济,延长消费链条。顺应品质化、个性化出游趋势,古城涌现出一批融合潮文化元素的"民宿+"新业态。这些民宿不仅保留了潮汕传 统建筑特色,更创新引入"民宿+咖啡+茶文化"模式,游客在入住的同时,还能享受精致的咖啡和工夫茶体验,成为深度体验潮文化的首选。春节假期期 间,这类特色民宿预订率居高不下。此外,依托广济桥灯光秀、无人机表演等夜间项目,古城有效拉长了游客停留时间,推动夜游经济全面升温。 关注"文化潮州" 抢先了解潮州文化广电旅游体育资讯 关注 马年新春,潮州古城张灯结彩,广济桥光影流转,牌坊街游人如织,潮货乘势出圈,"广货行天下"的活 ...
逛洲岛、赶大集、领消费券!长沙兴马洲新春喜乐会“一江两岸”联动启幕
Xin Lang Cai Jing· 2026-02-08 09:16
长沙晚报掌上长沙2月8日讯(全媒体记者 洪虹)"看到报名信息就马上报名,还中签了,好幸运!"2月8日清晨, 湘江还笼着一层薄雾,天心区兴马洲的渡口已是人声欢腾,刘冬平早早来到渡口,赶上了第一波上岛潮。雄狮随 着鼓点腾跃翻滚,花瑶阿哥阿妹的歌声随风飘来,还没踏上洲岛,那股子热腾腾、暖融融的年味儿,就已扑了个 满怀。 当天上午,"马跃兴洲 春启新程"2026兴马洲新春民俗喜乐会,在兴马洲与东窑港同步启幕。在为期两天的民俗盛 宴中,市民游客将在这里一同打捞记忆里的浓浓年味,触摸当下鲜活生动的民俗传承。 预约火爆"出圈",寻找心中的年味 本次活动采用"线上预约抽签"制,报名通道刚一开放,市民的热情便瞬间"点燃"。"我要去兴马洲过年""兴马洲集 五福"等话题接连登上本地热搜榜。 活动启动仪式亮点纷呈、诚意满满。"美丽庭院"创意设计大赛正式发起征集,广邀设计师建言献策,为兴马洲的 民居庭院改造注入新鲜巧思,让古老洲岛在保留本真的同时,焕发更多美学活力。 长沙市商务局同步发布2026年系列促消费活动,以文旅融合为纽带,全面激活消费新动能、点燃消费新热点。 联合国2026马年邮票设计师潘虎,带来《踏长风而驰未来》主题分享,畅 ...
从“买完就走”到“逛上整天”
Hai Nan Ri Bao· 2025-12-09 01:57
Core Insights - The transformation of Hainan's duty-free stores from mere shopping destinations to immersive consumer experiences reflects a significant shift in consumer behavior and expectations [1][2] - The integration of entertainment, culture, and shopping in Hainan's duty-free stores is attracting younger demographics and enhancing the overall visitor experience [2] Group 1: Consumer Experience - Tourists are now drawn to immersive spaces like "Sky Secret Forest" in CDF Haikou International Duty-Free City, which combines sound, light, and scenery to create a captivating environment [1] - The previous perception of duty-free stores as efficient but unexciting shopping venues has evolved into vibrant spaces where consumers can spend an entire day enjoying various activities [1][2] Group 2: Market Positioning - CDF Sanya International Duty-Free City is recognized as the first national 4A-level tourist attraction centered around duty-free commerce, featuring nearly 1,000 well-known domestic and international brands [2] - The presence of unique attractions such as the first Love Bear Café and the national debut of DIMOO enhances the appeal to younger consumers, encouraging them to engage with the space [2] Group 3: Economic Impact - The recent anniversary celebration of CDF Haikou International Duty-Free City showcased a carnival-like shopping experience, indicating a successful strategy to blend leisure and shopping [2] - The evolution of Hainan's duty-free stores is not only a consumer experience upgrade but also contributes to the vitality of the tourism and cultural consumption sectors in the context of Hainan's Free Trade Port development [2]
2025东方热浪消费季暨青岛啤酒嘉年华圆满闭幕
Sou Hu Cai Jing· 2025-11-03 07:13
Core Insights - The 2025 Oriental Heat Wave Consumption Season and Qingdao Beer Carnival successfully concluded, attracting over 50,000 visitors and selling more than 1,000 boxes of beer, highlighting its significant economic and cultural impact [1][10]. Group 1: Event Overview - The event lasted for 9 days and was themed "Gathering in the East, Cheers to the World," creating a vibrant atmosphere that left lasting memories for visitors [2]. - The carnival featured a competitive "King of Beer" contest, culminating in a final showdown where Mr. Feng from Lingshui was crowned the champion, showcasing the event's engaging and festive spirit [4]. Group 2: Community Engagement - The carnival emphasized accessibility and community involvement by maintaining a "free entry" policy and creating an immersive consumption experience through six key areas: dining, exhibitions, performances, tourism, shopping, and entertainment [7]. - Local culinary delights, such as roasted suckling pig and black goat, were paired with over 50 varieties of regional specialties, enhancing the overall experience for attendees [7]. Group 3: Cultural and Economic Integration - The event successfully integrated the Qingdao beer brand with local culture, coastal tourism, and economic consumption, promoting a vibrant night economy and cultural tourism development [8]. - The carnival not only enriched the leisure lives of residents but also invigorated the autumn and winter tourism market in Oriental, making the city’s cultural identity more prominent [10].
苏州工业园区打造现象级文旅消费新IP
Su Zhou Ri Bao· 2025-08-18 00:33
Core Insights - The "Right Bank Midsummer Night" event has significantly enhanced the reputation and vitality of the Right Bank area, leading to increased foot traffic and sales in nearby attractions like the "Suzhou Eye" Ferris wheel [3] - The integration of various cultural and artistic activities has created a vibrant summer atmosphere, attracting diverse audiences and enhancing community engagement [2][4] - The ongoing events have stimulated night-time consumption, with notable increases in visitor numbers and sales for local businesses, particularly in the 688 Art Trend Square [5][6] Group 1: Event Impact - The "Right Bank Midsummer Night" series has become a new cultural tourism brand, with over 2.876 million visitors to the Jinji Lake scenic area in July, marking a 13.09% year-on-year increase [1] - The event has fostered a sense of community, with participants of all ages enjoying the performances and engaging in shared experiences [2][4] Group 2: Economic Benefits - The 688 Art Trend Square has seen a 40% increase in weekend night traffic and a 20% rise in sales for some dining establishments, attributed to the synergy with the "Right Bank Midsummer Night" activities [5] - The integration of various business models and cultural events is driving consumer engagement and enhancing the overall economic vitality of the area [6][7] Group 3: Future Prospects - There are plans to further innovate and integrate resources to enhance the cultural offerings, including aerial and water performances, to stimulate the local economy [3] - The ongoing collaboration between different cultural and commercial entities is expected to continue driving growth and engagement in the region [7]
电影暑期档百花齐放点燃观影热情 “电影票根”激活文旅消费新场景
Yang Shi Wang· 2025-08-01 03:30
Group 1 - The total box office for the summer film season in 2025 has exceeded 6 billion yuan as of July 31, 2023, driven by a surge in audience attendance and various promotional initiatives [1] - The summer film lineup includes a diverse range of genres such as war, animation, science fiction, and history, with films like "Nanjing Photo Studio" achieving over 300 million yuan in box office revenue within three days of release [1][3] - In Guangdong, students, families, and young audiences are the primary viewers, with some cinemas offering themed merchandise and special fan events to attract more customers [1] Group 2 - To further promote the integration of cultural and tourism consumption, Zhejiang has introduced a program where movie ticket holders can enjoy multiple discounts on attractions, dining, and accommodation [5] - Tourists holding movie tickets can gain free entry to scenic spots and redeem various benefits at cultural and creative shops in locations like Nanxun Ancient Town [5][7] - A tourist expressed satisfaction with the value of the experience, noting that the movie tickets served as a "pass" for additional activities, enhancing the overall travel experience [7]
暑期消费新活力 观影热持续升温
Yang Shi Wang· 2025-07-31 17:42
多元题材点燃观众观影热情 今年暑期档,古装喜剧《长安的荔枝》以及动画电影《罗小黑战记2》《浪浪山小妖怪》等影片也陆续登场。 浙江:"电影票根"激活文旅消费新场景 央视网消息:截至7月31日19时49分,2025年暑期档总票房(含预售)破60亿,《南京照相馆》持续领跑2025年暑期档票房榜。 伴随观影热,各地采取一系列优惠举措,带动文旅消费深度融合。 广东:影院组织丰富活动吸引客流 今年暑期档定档影片涵盖抗战、动画、科幻、历史等多个类型。一批铭记抗战历史、赓续抗战精神的电影成为暑期档亮点。电 影《南京照相馆》上映3天票房破3亿元。在广东,学生、家庭及年轻观众成为观影主力,部分影院还推出主题衍生品及粉丝专场活 动吸引客流。 为进一步促进文旅消费深度融合,在浙江,凭借一张电影票根,游客就能享受景区、餐饮、住宿等多重优惠。在南浔古镇小莲 庄景区的文创店内,手持电影票根的游客不仅可以免费入园,还能在古镇文创店、特色商铺兑换多种福利。 ...
首季中国经济观察|听,文旅消费迸发新活力
Xin Hua She· 2025-04-27 01:13
Group 1 - The core viewpoint of the articles highlights the significant growth in domestic tourism in China during the first quarter of 2025, with a total of 1.794 billion domestic trips, an increase of 375 million trips year-on-year, representing a growth of 26.4% [1] - Domestic tourism spending reached 1.8 trillion yuan, an increase of 280 billion yuan compared to the same period last year, reflecting an 18.6% year-on-year growth [1] - Various tourist attractions, such as the Chengyang Eight Villages in Guangxi and the Yiliang Taiping Lake Forest Park in Yunnan, reported substantial increases in visitor numbers and revenue, indicating a robust recovery in the tourism sector [2][3] Group 2 - The integration of different business models in tourism, such as "flower viewing + camping" and "flower viewing + dining," has led to a significant increase in consumer engagement, with related content on platforms like Meituan and Dazhongdianping rising nearly 70% since March [5] - The night economy in Changsha, particularly at the Tianxin Pavilion, has become a focal point for attracting tourists, with over 70% of visitors being from outside the city, showcasing the cultural and historical significance of the site [6][7] - The overall vibrant tourism activity reflects the resilience and dynamism of the Chinese economy, with various sectors contributing to a flourishing cultural and tourism consumption landscape [9]