1月2日，《人民日报》第08版刊发动画电影《浪浪山小妖怪》艺术总监陈廖宇、总制片人李早的署名文 章《继续从传统中汲取力量》。 全文如下： 2025年的国产动画，光影璀璨。动画电影《浪浪山小妖怪》有幸亲历并见证行业的蓬勃发展。观众的厚 爱不仅是一份荣誉，更促使我们思考国产动画的创作方向与发展路径。 回望2025年，行业展现出的文化自信与创新活力令人振奋。中国故事既蕴藏于顶天立地的英雄史诗，也 闪烁在每一个认真生活的普通人身上。创作思路的转化，推动国产动画塑造出独具特色的气派与风骨。 《浪浪山小妖怪》的创作，正是对《西游记》的"补写"与"对话"。"小妖怪"们的选择，关乎梦想的意 义；他们的温情，藏在回家"报喜不报忧"的体贴里；他们的成长，来自那些"明知不可为而为之"的善意 选择。 东方美学，是我们在视觉表达上持之以恒的追求。《浪浪山小妖怪》深耕传统美学，从水墨氤氲的意 境、白描劲健的线条中汲取养分，以现代光影的塑造、流动空间的设计及情感化的镜头语言，让佛光寺 的庄严、晋祠的灵秀等文化符号跃然屏上。我们所探索的，不只是精美的动画背景，更是让视觉成为角 色情感的外化载体，成为故事意境的延伸触角，让观众在光影流转间，与 ...

转自：北京日报客户端 继续从传统中汲取力量 2025年的国产动画，光影璀璨。动画电影《浪浪山小妖怪》有幸亲历并见证行业的蓬勃发展。观众的厚 爱不仅是一份荣誉，更促使我们思考国产动画的创作方向与发展路径。 作者: 陈廖宇,李早 东方美学，是我们在视觉表达上持之以恒的追求。《浪浪山小妖怪》深耕传统美学，从水墨氤氲的意 境、白描劲健的线条中汲取养分，以现代光影的塑造、流动空间的设计及情感化的镜头语言，让佛光寺 的庄严、晋祠的灵秀等文化符号跃然屏上。我们所探索的，不只是精美的动画背景，更是让视觉成为角 色情感的外化载体，成为故事意境的延伸触角，让观众在光影流转间，与故事中的情感产生深度共鸣。 2025年，一部电影的生命力正在突破银幕的边界，生发出全新生态。"小妖怪"们走出了"浪浪山"，以丰 富多元的形式深度融入人们的生活：主题展览、XR体验等实景娱乐，让观众成为故事的一部分；山西 的古建和河山，因故事而焕发文旅新活力；一件陪伴身边的玩偶或葫芦水壶，成为观众的情感寄托。在 今天的文化语境下，电影远非单向传播的终点，而是以"电影+"模式不断拓展边界，开辟出更广阔、更 具韧性的天地。 新年伊始，我们内心充满希望，期待中国动 ...

在上游创作端，树立"IP前置"理念，注重对中华优秀传统文化资源的深度挖掘与现代转译，在剧本阶段 就规划跨界开发可能。在中游渠道端，推动影院向综合文化空间转型，融合观影、社交、零售等场景， 实现情感消费的场景化承接。在下游运营端，打破行业壁垒，与文旅、教育等领域建立共生共赢的合作 生态，完善版权保护与价值评估体系。 我国电影IP开发正展现出新态势。首先，经典IP重启蔚然成风。如上影集团推出经典IP重启计划，通过 现代化的视听语言与叙事手法，对《天书奇谭》《葫芦兄弟》等经典动画翻新再造，让沉淀几代人的情 感记忆重新绽放魅力，有效跨越代际鸿沟，延续IP生命力。其次，跨界联动广度空前。电影IP联动不再 是简单的形象贴牌，而是由点及面的生态化辐射，与文旅、游戏、零售等产业相互奔赴，电影为关联产 业注入情感与叙事能量，而关联产业则反过来为电影IP落地提供场景与体验，让电影产业版图越扩越 大。此外，谷子、潮玩等作为情绪经济的典型载体，正积极寻求与电影IP的深度绑定。电影创作与营销 愈加注重情绪导向，IP授权衍生也从过去以审美为纽带，转向更深层的情感连接。 我国在构建可持续的电影版权运营生态上起步较晚，仍存在不少短板。多数国 ...

Core Insights - The animated film "The Little Monster of Langlang Mountain" has surpassed a total box office of 1.703 billion yuan, becoming the highest-grossing 2D animated film in Chinese history and ranking among the top five animated films in China [1] - The film has successfully diversified its revenue streams beyond traditional box office earnings, creating a new economic ecosystem through "film+" initiatives [1] Revenue Generation - The film's IP development included a comprehensive strategy that led to the creation of over 800 derivative products in collaboration with nearly 40 well-known companies, generating a total sales revenue of 2.2 billion yuan from authorized marketing partnerships [3] Audience Engagement - The Shanghai Film Group has enhanced audience experiences through various formats such as themed cinemas and dining entertainment, including a nationwide event on the film's release day that featured simultaneous screenings [5] - Special events during the National Day period included exclusive screenings that allowed audiences to unlock unique content and limited merchandise, fostering deeper emotional connections with the film's IP [5] Technological Integration - The application of new technologies has expanded the film's IP expression, with the launch of an immersive XR experience project titled "The Little Monster of Langlang Mountain: You and the Monster," which began rolling out in 60 stores across 24 provinces starting September 20 [8] Cultural Impact - The film has led to significant increases in tourism and local consumption, with activities in collaboration with the Shanxi Provincial Department of Culture and Tourism resulting in a 380% increase in search volume for filming locations and a 40% year-on-year increase in tourism orders [10] - The themed exhibition in Hangzhou attracted 40,000 visitors over 20 days, generating over 1.2 million yuan in ticket and cultural product sales, demonstrating the film's ability to activate local cultural and tourism consumption potential [10]

据网络平台数据 动画电影《浪浪山小妖怪》 累计票房突破8.079亿元 超过《铃芽之旅》《你想活出怎样的人生》 《你的名字。》等3部日本动画 登顶中国影史 二维动画电影票房榜！ 来源：央视新闻 （文章来源：证券时报） ...

Group 1 - The core viewpoint of the article highlights significant developments in various companies and industries, including breakthroughs in technology, financial updates, and market reactions [2][3][4][10]. Group 2 - Giant Wheel Intelligent has achieved a major breakthrough in high-precision RV reducer technology for robots, breaking foreign manufacturing monopolies and reaching international advanced levels in various technical indicators [2]. - The animated film "Wang Wang Mountain Little Monster" has surpassed a cumulative box office of 574 million, setting a new record for domestic 2D animated films in China [3]. - Tenpay has increased its registered capital from 15.3 billion to 22.3 billion RMB, marking an increase of approximately 46% [3]. - Wanda Group has been executed for over 2.4 billion RMB, with total execution amounts exceeding 7.6 billion RMB across multiple cases [4]. - The founder of Pang Donglai responded to the controversy surrounding the recruitment of released prisoners, indicating a significant shift in the company's approach [5]. - Dell has denied rumors regarding an "exit plan timeline," emphasizing its focus on business development and customer service in China [8]. - The Indian government has extended its $1.2 billion electric vehicle subsidy plan for two more years, aiming to accelerate EV adoption and infrastructure development [9]. - Beijing Huiyuan Food and Beverage Company has publicly called for shareholders and creditors to protect their rights, accusing its major shareholder of failing to fulfill capital injection obligations [10].

Core Viewpoint - The animated film "Wang Wang Mountain Little Monsters" has achieved a cumulative box office of over 574 million yuan, setting a new record for domestic 2D animated films in China [1]. Group 1: Film Overview - The film "Wang Wang Mountain Little Monsters" reinterprets classic mythology from a mundane perspective, featuring a little pig monster who embarks on a seemingly impossible journey with three unnamed companions [2]. - The film concludes with the characters becoming heroes in the eyes of the villagers, yet their names remain unknown, prompting curiosity among viewers [4]. Group 2: Director's Insights - Director Yu Shui, who is also the director and screenwriter of "China's Tales: The Summer of Little Monsters," initially considered naming the little monsters but ultimately abandoned the idea, emphasizing that they represent the common people [4]. - Yu Shui aims to convey that everyone has their own "Wang Wang Mountain," which often symbolizes societal norms, encouraging individuals to live authentically and take brave steps forward, regardless of their abilities [4].

动画电影《浪浪山小妖怪》改编自2023年引发热议的动画短片《中国奇谭之小妖怪的夏天》。影片同样 以《西游记》为母本，拓展了短片中的人物和情节，在西天取经的背景下讲述了一段颇具寓言意味的奇 妙旅程。 《西游记》是中国观众耳熟能详的故事，历经小说、影视、动画和游戏改编形成的"西游宇宙"，更为当 代文艺创作提供了巨大的想象空间。近年来，改编的重心逐渐转向折射当代社会经验和职场生活的"取 经之旅"。如小说《太白金星有点烦》、影视剧《大王别慌张》，主人公都从唐僧师徒变为了其他角 色，情节上也对原先"八十一难"的关卡进行重构。《浪浪山小妖怪》正是这一潮流中突出的一部，影片 不但将主角的位置留给原先"戏份"很少的配角，还让他们抢在唐僧师徒之前踏上取经之路。 由小猪妖等组成的仿冒取经团队，在被迫离开浪浪山后，开始了误打误撞的历程。与《西游记之大圣归 来》中的江流儿一样，他们先是从说书人那里听说了唐僧师徒长什么样，再模仿他们的形象和行动。在 公鸡画师绘制的画像中，观众能够轻易辨认出历代影视、动画改编中的唐僧师徒形象。这一巧妙设定， 一方面唤醒了观众对西游改编经典的记忆，另一方面意在说明"取经人"随着时代不断变化。小猪妖们在 众 ...

Group 1 - The total box office for the summer film season in 2025 has exceeded 6 billion yuan as of July 31, 2023, driven by a surge in audience attendance and various promotional initiatives [1] - The summer film lineup includes a diverse range of genres such as war, animation, science fiction, and history, with films like "Nanjing Photo Studio" achieving over 300 million yuan in box office revenue within three days of release [1][3] - In Guangdong, students, families, and young audiences are the primary viewers, with some cinemas offering themed merchandise and special fan events to attract more customers [1] Group 2 - To further promote the integration of cultural and tourism consumption, Zhejiang has introduced a program where movie ticket holders can enjoy multiple discounts on attractions, dining, and accommodation [5] - Tourists holding movie tickets can gain free entry to scenic spots and redeem various benefits at cultural and creative shops in locations like Nanxun Ancient Town [5][7] - A tourist expressed satisfaction with the value of the experience, noting that the movie tickets served as a "pass" for additional activities, enhancing the overall travel experience [7]